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1
Creating Successful R&D Proposals
to Benefit
Small and Medium Sized Enterprises.
Peter Rosenthal, ing., M.B.A
November 2, 2016
Objectives
Define importance of SME Innovation
Present structure and contents of R&D proposals
Describe best practices related to project definition
2
Agenda
Introduction
Innovation in Canada
What is R&D?
Eligibility for Funding
The R&D Proposal
Test Cases
R&D Support Programs in Canada
Conclusion
Q&A
3
Introduction
4
Peter Rosenthal
• Mechanical design engineer
• Industrial Technology Advisor for NRC-IRAP
• Program Manager in Avionics Industry
• Clients: Airbus, Boeing, Eurocopter, Thales, DND, USAF, Bell Helicopter,
Lufthansa, Qatar Airlines
• Sub-contractor Management
• Operations Management and PM instructor
• Six Sigma Black Belt
• Education: B. Eng., MBA (McGill, JMSB)
Introduction
6
Some of my R&D Projects
Introduction
Introduction
What is innovation?
“Application of better solutions through
more effective products, processes,
services, technologies or ideas”
Introduction
Why innovate?
• For business growth
• Product improvement
• New products and processes
• To remain competitive
• Competitors are innovating
• New business strategies
• To empower employees
• Innovation requires creativity from personnel
Innovation in Canada
Top Canadian Industries
Energy Manufacturing Aerospace
IT
Agriculture
Services
Importance of SMEs
• 1.2M Businesses in Canada
• 1.15M are Small and Medium Sized Enterprises
(SMEs)
• SMEs are defined as 500 or less employees
Large Firm (0.5%) SME (99.5%)
Innovation in Canada
• Small & Medium sized
Enterprises (SMEs)
– Comprise the vast
majority (99.5%) of
employers
– Yet, accounted for only
50% of R&D
expenditures
• Lack of R&D expenditure
directly impacts firms’
ability to innovate
• SME R&D declining
(2011-2013)
Percentage SME in Quebec (Ref. Industry Canada)
Small -98%
Med-1.5%
Large-0.5%
What are the challenges impacting innovation?
Innovation in Canada
Key challenges faced by SMEs that limit
Innovation:
1. Lack of financial resources
2. Resources have no or negative capacity to work
on R&D projects
3. Projects in high technology are complex and
risky
4. Lack of skilled technical workers and resources
Innovation in Canada
What is R&D?
13
“…activities a business conducts to improve existing products …or
lead to the development of new products” (Ref investopedia.com)
Technology Readiness Levels
14
TRL 1: Basic principals of concept observed
TRL 2: Practical applications defined
TRL 5: Basic technological components tested in a simulated environment
TRL 4: Validation in a lab environment
TRL 3: Analytical and experimental lab studies
TRL 6: Prototype demo in simulated environment
TRL 7: Prototype demo in actual environment
TRL 8: Actual technology completed and qualified through demonstration
TRL 9: Actual technology successfully deployed in an operational setting
Concept
Demo
Prototype
Preliminary R&D
Commercialize
Eligibility for Funding
15
For Profit?
Incorporated in Canada?
Firm Size? Capacity for R&D?
The R&D Proposal
16
Important Notes:
1. Contact your Advisor, Local Rep to discuss your project and funding
programs before writing the proposal
2. There are many Federal, Provincial and Municipal financial support
programs. Please check with your rep for specific guidelines
Proposal Contents
17
1. Your Firm
2. Your Business and Opportunity
3. Your Project
4. Budget
5. Financing
6. Impact
7. Declaration
Your Firm
18
Legal Status, CRA, Address, Inc, For Profit
Ownership and Management Structure
Head Office
History of Management Team
Contact Info
Your Business
19
• Overview – Describe your:
• Main products and services
• Main customers
• Main competitors
• Business plan
Sales
Profit
Margin
COGS
Payback
The Opportunity
20
Target
Market
Fit with
Trends
Market
Growth
rate
Barriers
to entry
Timing
Clients:
Profile
Benefits
Social issues
Research done to date
IP
Risks
Competitors
SWOT New Tech
Advantages
Your Project
21
Summary
• Title
• Description
• Duration
Objectives
• Quantifiable
• Measurable
• Aligned
with project
activities
Technology
Environment
• Project
innovations
• Solves what
problem?
• Why select this
tech?
Challenges &
Uncertainties
• Technological
uncertainties?
• Risks
• Mitigation
plans
Activities
• Gantt
• Milestones
• Critical path
• Methodology
Ethical and Environmental Considerations:
• Human or animal experimentation requires approvals
• Specify environmental protection method if required
Proposal: Budget
22
• Senior management typically
not included (in overhead)
• Include contractors here
• External sub contractors
• Materials
• T&L, Machines
• Total project cost including
overhead
Direct Salaries
Sub-contractor Costs
Other Costs
Summary
Proposal: Financing
23
Capacity to finance your part of the project
Proposal: Impact of Contribution
24
The Firm GlobalCanada
• Hire qualified resources
• Accelerate development
• New know-how
• IP
• Broaden the scope of the
project
• Increased Employment
• Increased R & D
Expenditures
• Development of New
Products
• Social Benefits
• Increased Safety and
security
• Reduced carbon emissions
• Environmental
Proposal Contents
25
1. Your Firm
2. Your Business and Opportunity
3. Your Project
4. Budget
5. Financing
6. Impacts
7. Declaration
Test Cases
26
New Energy Source
27
The Firm: Well established machine shop,
$20M annual sales, profitable
Finances: $500,000 cash available
Technology: Perpetual motion water pump
Business Case: Endless Source of Energy
GO/NO-GO?
Solar Rechargeable Batteries
28
The Firm: 2 year old SME, 3 employees
$100K annual sales in technical consulting (electronics),
almost profitable
Finances: $10,000 cash available
Technology: Consumer batteries (AA, AAA, 9V that can
be recharged by sitting discharged batteries in sunlight)
Development cost: $100,000, 12 months
Business Case:3 billion batteries thrown away every year
GO/NO-GO?
Low Cost Composite Vehicle Chassis
29
The Firm: World class manufacturer of
composite structures for aircraft, SME, 25
years incorporated
Finances: $10M annual revenue, profitable
Technology: Lower cost composite materials
based on aircraft recipe to develop lighter
and stronger vehicle chassis
Business Case: Applies to gas, hybrid and
electric vehicle designs, lower cost than
metal, lighter saves fuel, stronger and safer
GO/NO-GO?
30
R&D Support Programs (samples)
COMMERCIALIZATION
INCREASING INDUSTRY INVOLVEMENT/FUNDING
PRODUCTS
31
Summary
• SME Innovation key to Canada’s Economy
• R&D Proposals need well defined project,
business case and align with the firm
competencies
• Advisors can help you find the right program and
prepare proposals
• Many support programs available for R&D at
every TRL
32
For Further Information
• Peter.rosenthal@nrc.ca
• (514) 396-8800 ext :7806
• IRAP: 1-877-994-4727
• NRC Concierge: 1-855-53-GUIDE
Merci!
Questions?
33

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Creating successful R&D proposals to benefit small and medium enterprises

  • 1. 1 Creating Successful R&D Proposals to Benefit Small and Medium Sized Enterprises. Peter Rosenthal, ing., M.B.A November 2, 2016
  • 2. Objectives Define importance of SME Innovation Present structure and contents of R&D proposals Describe best practices related to project definition 2
  • 3. Agenda Introduction Innovation in Canada What is R&D? Eligibility for Funding The R&D Proposal Test Cases R&D Support Programs in Canada Conclusion Q&A 3
  • 4. Introduction 4 Peter Rosenthal • Mechanical design engineer • Industrial Technology Advisor for NRC-IRAP • Program Manager in Avionics Industry • Clients: Airbus, Boeing, Eurocopter, Thales, DND, USAF, Bell Helicopter, Lufthansa, Qatar Airlines • Sub-contractor Management • Operations Management and PM instructor • Six Sigma Black Belt • Education: B. Eng., MBA (McGill, JMSB)
  • 6. 6 Some of my R&D Projects Introduction
  • 7. Introduction What is innovation? “Application of better solutions through more effective products, processes, services, technologies or ideas”
  • 8. Introduction Why innovate? • For business growth • Product improvement • New products and processes • To remain competitive • Competitors are innovating • New business strategies • To empower employees • Innovation requires creativity from personnel
  • 9. Innovation in Canada Top Canadian Industries Energy Manufacturing Aerospace IT Agriculture Services
  • 10. Importance of SMEs • 1.2M Businesses in Canada • 1.15M are Small and Medium Sized Enterprises (SMEs) • SMEs are defined as 500 or less employees Large Firm (0.5%) SME (99.5%) Innovation in Canada
  • 11. • Small & Medium sized Enterprises (SMEs) – Comprise the vast majority (99.5%) of employers – Yet, accounted for only 50% of R&D expenditures • Lack of R&D expenditure directly impacts firms’ ability to innovate • SME R&D declining (2011-2013) Percentage SME in Quebec (Ref. Industry Canada) Small -98% Med-1.5% Large-0.5% What are the challenges impacting innovation? Innovation in Canada
  • 12. Key challenges faced by SMEs that limit Innovation: 1. Lack of financial resources 2. Resources have no or negative capacity to work on R&D projects 3. Projects in high technology are complex and risky 4. Lack of skilled technical workers and resources Innovation in Canada
  • 13. What is R&D? 13 “…activities a business conducts to improve existing products …or lead to the development of new products” (Ref investopedia.com)
  • 14. Technology Readiness Levels 14 TRL 1: Basic principals of concept observed TRL 2: Practical applications defined TRL 5: Basic technological components tested in a simulated environment TRL 4: Validation in a lab environment TRL 3: Analytical and experimental lab studies TRL 6: Prototype demo in simulated environment TRL 7: Prototype demo in actual environment TRL 8: Actual technology completed and qualified through demonstration TRL 9: Actual technology successfully deployed in an operational setting Concept Demo Prototype Preliminary R&D Commercialize
  • 15. Eligibility for Funding 15 For Profit? Incorporated in Canada? Firm Size? Capacity for R&D?
  • 16. The R&D Proposal 16 Important Notes: 1. Contact your Advisor, Local Rep to discuss your project and funding programs before writing the proposal 2. There are many Federal, Provincial and Municipal financial support programs. Please check with your rep for specific guidelines
  • 17. Proposal Contents 17 1. Your Firm 2. Your Business and Opportunity 3. Your Project 4. Budget 5. Financing 6. Impact 7. Declaration
  • 18. Your Firm 18 Legal Status, CRA, Address, Inc, For Profit Ownership and Management Structure Head Office History of Management Team Contact Info
  • 19. Your Business 19 • Overview – Describe your: • Main products and services • Main customers • Main competitors • Business plan
  • 20. Sales Profit Margin COGS Payback The Opportunity 20 Target Market Fit with Trends Market Growth rate Barriers to entry Timing Clients: Profile Benefits Social issues Research done to date IP Risks Competitors SWOT New Tech Advantages
  • 21. Your Project 21 Summary • Title • Description • Duration Objectives • Quantifiable • Measurable • Aligned with project activities Technology Environment • Project innovations • Solves what problem? • Why select this tech? Challenges & Uncertainties • Technological uncertainties? • Risks • Mitigation plans Activities • Gantt • Milestones • Critical path • Methodology Ethical and Environmental Considerations: • Human or animal experimentation requires approvals • Specify environmental protection method if required
  • 22. Proposal: Budget 22 • Senior management typically not included (in overhead) • Include contractors here • External sub contractors • Materials • T&L, Machines • Total project cost including overhead Direct Salaries Sub-contractor Costs Other Costs Summary
  • 23. Proposal: Financing 23 Capacity to finance your part of the project
  • 24. Proposal: Impact of Contribution 24 The Firm GlobalCanada • Hire qualified resources • Accelerate development • New know-how • IP • Broaden the scope of the project • Increased Employment • Increased R & D Expenditures • Development of New Products • Social Benefits • Increased Safety and security • Reduced carbon emissions • Environmental
  • 25. Proposal Contents 25 1. Your Firm 2. Your Business and Opportunity 3. Your Project 4. Budget 5. Financing 6. Impacts 7. Declaration
  • 27. New Energy Source 27 The Firm: Well established machine shop, $20M annual sales, profitable Finances: $500,000 cash available Technology: Perpetual motion water pump Business Case: Endless Source of Energy GO/NO-GO?
  • 28. Solar Rechargeable Batteries 28 The Firm: 2 year old SME, 3 employees $100K annual sales in technical consulting (electronics), almost profitable Finances: $10,000 cash available Technology: Consumer batteries (AA, AAA, 9V that can be recharged by sitting discharged batteries in sunlight) Development cost: $100,000, 12 months Business Case:3 billion batteries thrown away every year GO/NO-GO?
  • 29. Low Cost Composite Vehicle Chassis 29 The Firm: World class manufacturer of composite structures for aircraft, SME, 25 years incorporated Finances: $10M annual revenue, profitable Technology: Lower cost composite materials based on aircraft recipe to develop lighter and stronger vehicle chassis Business Case: Applies to gas, hybrid and electric vehicle designs, lower cost than metal, lighter saves fuel, stronger and safer GO/NO-GO?
  • 30. 30 R&D Support Programs (samples) COMMERCIALIZATION INCREASING INDUSTRY INVOLVEMENT/FUNDING PRODUCTS
  • 31. 31 Summary • SME Innovation key to Canada’s Economy • R&D Proposals need well defined project, business case and align with the firm competencies • Advisors can help you find the right program and prepare proposals • Many support programs available for R&D at every TRL
  • 32. 32 For Further Information • Peter.rosenthal@nrc.ca • (514) 396-8800 ext :7806 • IRAP: 1-877-994-4727 • NRC Concierge: 1-855-53-GUIDE Merci! Questions?
  • 33. 33