The document discusses how businesses can use LinkedIn for social media marketing. It provides tips for completing a LinkedIn profile, connecting with others, engaging in discussions, creating a company page, and attracting followers. The document also recommends joining relevant industry groups, posting helpful content to groups, and creating your own group to build credibility. The key takeaway is that 90% of B2B technology decision makers use social media, so businesses should be active on LinkedIn to listen to customers, build relationships, and ultimately do more business.

1. AXIZ eBusiness
Social Media is here to stay
Photo : Web SEO Analytics

2. Social Media Impacts B2B
90% of B2B Technology
Decision-Makers are
active in social media.
Source: Society for Communications Research.
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3. How it can help My Business?
AXIZ eBusinessPhoto : garyskidmore.wordpress.com

4. Listen to the Market
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#1

5. Transforme it to the ACTION
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#2

6. Build Relationships
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#3

7. Should STAY ACTIVE !
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#4

8. START DOING BUSINESS !
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#5

9. Where to Network ?
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10. Study included 5198 B2B & B2C Business
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11. Let’s Introduce LinkedIN
AXIZ eBusinessPhoto : hubspot.com

12. What is LinkedIn all about ?
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=> Your Profile
=> Your Company Page
=> Groups you belong to
=> Groups you manage

13. Complete Your LinkedIn Profile
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#1

14. Reach out to people
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#2

15. Develop Meaningful Connections
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#3

16. Engage people in discussion
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#4

17. Create a Company Page & Attract
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#5

18. Add a Follow Company button to your site
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#6

19. How Develop the audience of the Page ?
Source : hubspot.com AXIZ eBusiness

20. BUSINESS FACT
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There are over
1.5M
Groups on
LinkedIn

21. Search for Relevant Group
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=> Geographic location
=> Industry
=> Prospects
=> Education history
=> Community / charity organisations
=> Hobbies, Interests
Search for groups using keywords based on :
#1

22. Join up to 50 LinkedIn Groups
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#2

23. But select 5-10 to spend your time
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#3

24. Best practice to remember
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=> Don’t promote your products & service.
=> Post links to reputable sources of information
that can help members.
=> Ask questions and provide thoughtful answers.
=> Share meaningful, helpful content.
=> Send invitation to connect only after you’ve
interacted withmembers ina discussion.
As you find the right Groups to join :
#4

25. Build Credibility through Groups
Photo : persuasionuvm.blogspot.com AXIZ eBusiness
#5

26. Create and Manage your own Group
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#6

27. Keep It UP ! Don’t Give Up !
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28. contacts
http://fr.linkedin.com/in/rahbarian
Presentation spired from : http://fr.slideshare.net/cinziadm/33-ways-to-stay-creative-21208201