The Brussels Development Briefing n. 58 on “Africa’s Agriculture Trade in a changing environment” organised by CTA, the European Commission/EuropeAid, the ACP Secretariat, IFPRI, Concord and BMZ/GIZ was held on Wednesday 23 October 2019 (9h00-13h00) at Hotel Sofitel Brussels Europe, Place Jourdan 1, 1040 Brussels.
The briefing brought various perspectives and experiences around the new trends and opportunities in intra-Africa trade in the context of free trade agreements and regional integration. It also showed Africa trade within the broader global trade picture and with the EU as one of the main trade partners.
Experts presented trends and prospects of regional trade in Africa in the light of new policy developments as well as Africa’s recent performance in different markets. It also featured successes and innovative models in regional trade across regions in Africa and lessons learned for upscaling and expanding regional trade.
General Principles of Intellectual Property: Concepts of Intellectual Proper...
Briefing 58; Rose Mutuku:- Opportunities in added-value products in local and regional markets
1. Opportunities in Added-value Products
in Local and Regional Markets
A Presentation to the Brussels Policy
Briefing n. 58 on Africa’s Agriculture Trade
in a changing environment
DDDDDD
23rd October, 2019
2. SMART LOGISTICS SOLUTION
About Us
“Innovating nutritious
foods to improve the
quality of life”. 2
• Delivering food solutions
since 2009
• Processors of Convenient and
Nutritious foodsOur Vision
3. SMART LOGISTICS SOLUTION
SECRET TO SUCCESS
Our legacy is intertwined with the smallholder farmers
and Agricultural Research
3
•Partnerships
•Working with 5,000+ Smallholder farmers
•Involving other players – Finance, Insurance etc
•Partnering with Agricultural Research and
Universities - (KALRO CIAT, JKUAT)
• Government departments supporting
our efforts
4. SMART LOGISTICS SOLUTION
OUR BUSINESS MODEL
4
Quality assurance
Payments
Quantity bulking
Product development
Processing
Packaging
Standards
Promote
Distribute
Partnership with
Smallholder
farmers
AGGREGATE ADD VALUE DISTRIBUTE
& MARKET
Inputs
Insurance
Capacity building
5. SMART LOGISTICS SOLUTION
OUR PRODUCTS
5
• Beans and other Pulses/Lentils
• Milled from precooked beans
• Enhancer, Thickener, toppings &
soup/stew
• Precooked millets (finger &pearl)
• Unripe peeled/unpeeled banana
INSTANT DEHYDRATED WHOLE BEANS
PRECOOKED PULSES FLOURS
CEREAL & UNRIPE BANANA FLOURS
• Cooks in 15 Mins- Quick-to-Cook
• No refrigeration – No preservatives
• Ideal for Githeri, stew and other
dishesOUR PRODUCT ADVANTAGES
LOW ENERGY – LOW WATER
USE/DEMAND
AFFORDABLE END PRODUCTS
ACCEPTABLE ACROSS GEOGRAPHIES
PROMOTES FARMERS AND RURAL
ECONOMIES
VERSATILE & CONVENIENT
SAVES ENVIRONMENT
6. SMART LOGISTICS SOLUTION
KEROMA SNACK 6
OUR PRODUCTS – cont’
• Ready-To-Eat High protein cereal bar
• Plant Legumes Protein
• African traditional seeds – millet
• Can dissolve in water/milk
• Instant noodles enriched with micronutrients
• Beans – Protein, iron, Zinc and folate
• Delicacy of young generation
• Can dissolve in water/milk
7. SMART LOGISTICS SOLUTION
DRIVERS TO REGIONAL
MARKET OPPOURTUNITY
• Working population growing
demand for value-added products
• increased consumer demands
regarding health, nutrition and
convenience
• technological investment to produce
what consumers desire.
7
• Low and middle income population –
urban and rural
• Working population
• Young adults
• Boarding schools
• Hospitals – (in-patients)
• Relief food market
TARGET MARKET IN THE
REGION
8. SMART LOGISTICS SOLUTION
CHALLENGES & SUCCESS IN
REGIONAL TRADE
• External Diverse
policies
• Lack of internal
policies and
procedures
• Border issues
8
• Stringent Quality
systems – lack of
capacity/ not
affordable
• Product consistency
• Diverse cultures
POLICY
ENVIRONMENT
STANDARDS &
REGULATIONS
Technologies &
Capital
• Processing
Equipment
• Human capital –
skills, retaining etc
• Research &
development
Marketing &
Distribution
• Branding
• Poor distribution
systems
• Packaging Machine
1. Regional Integration
2. Globalization - interdependancy
3. Support from Development bodies
4. Partnerships
THE SUCCESS FACTOR
9. SMART LOGISTICS SOLUTION 9
CONTACT INFORMATION
Name: Rose Mutuku (Managing Director)
Tel : +254 (0) 722 436 552
Email : rose.mutuku@smartlogistics.co.ke
Website: www.smartlogistics.co.ke
Location: Machakos, Kenya.