SlideShare une entreprise Scribd logo
1  sur  1
Télécharger pour lire hors ligne
FUNCTIONAL JOB MET
SOCIAL JOB MET
EMOTIONAL JOB MET
BASIC NEED MET
TARGET PERSONA
SITUATION TO BE RESOLVED
FUNCTIONAL RESULT
KEY VALUE
PROPOSITION
JOBS-TO-BE-DONE CANVAS
©2020 Davender Gupta. All rights reserved. www.thescaleupproject.com
A Job to be Done is the process a buyer
goes through to improve their life.
Value Proposition is the
greatest positive change
you offer to make your
buyer’s life better
What is the foundational improvement in your
buyer’s life by adopting your offer

Contenu connexe

Tendances

Tendances (20)

Customer journey maps
Customer journey mapsCustomer journey maps
Customer journey maps
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
 
Generating opportunity maps with customer jobs to-be-done
Generating opportunity maps with customer jobs to-be-doneGenerating opportunity maps with customer jobs to-be-done
Generating opportunity maps with customer jobs to-be-done
 
Creating awesome value proposition using Value Proposition Canvas
Creating awesome value proposition using Value Proposition CanvasCreating awesome value proposition using Value Proposition Canvas
Creating awesome value proposition using Value Proposition Canvas
 
Value proposition design
Value proposition designValue proposition design
Value proposition design
 
Business & Revenue Models - Emad Saif
Business & Revenue Models - Emad SaifBusiness & Revenue Models - Emad Saif
Business & Revenue Models - Emad Saif
 
Design Thinking and Jobs to be Done Masterclass
Design Thinking and Jobs to be Done MasterclassDesign Thinking and Jobs to be Done Masterclass
Design Thinking and Jobs to be Done Masterclass
 
A Guide To Customer Experience Mapping
A Guide To Customer Experience MappingA Guide To Customer Experience Mapping
A Guide To Customer Experience Mapping
 
Identifying Product Market Fit
Identifying Product Market FitIdentifying Product Market Fit
Identifying Product Market Fit
 
Value proposition Design
Value proposition DesignValue proposition Design
Value proposition Design
 
Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...
Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...
Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Softwa...
 
Jobs To Be Done - framework explained by Mark Opanasiuk.pdf
Jobs To Be Done - framework explained by Mark Opanasiuk.pdfJobs To Be Done - framework explained by Mark Opanasiuk.pdf
Jobs To Be Done - framework explained by Mark Opanasiuk.pdf
 
Customer Development Template
Customer Development TemplateCustomer Development Template
Customer Development Template
 
How Startups Can Build a Recruiting Machine
How Startups Can Build a Recruiting MachineHow Startups Can Build a Recruiting Machine
How Startups Can Build a Recruiting Machine
 
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing Flywheel
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition Design
 
Design Thinking 101 Workshop
Design Thinking 101 WorkshopDesign Thinking 101 Workshop
Design Thinking 101 Workshop
 
Getting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationGetting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & Validation
 
Lean startup, customer development, and the business model canvas
Lean startup, customer development, and the business model canvasLean startup, customer development, and the business model canvas
Lean startup, customer development, and the business model canvas
 

Plus de Davender Gupta

Mission, Vision, Permission: How to silence the voice that holds you back
Mission, Vision, Permission: How to silence the voice that holds you backMission, Vision, Permission: How to silence the voice that holds you back
Mission, Vision, Permission: How to silence the voice that holds you back
Davender Gupta
 

Plus de Davender Gupta (20)

Leadership dans un ère imprévisible
Leadership dans un ère imprévisibleLeadership dans un ère imprévisible
Leadership dans un ère imprévisible
 
Mission, Vision, Permission: How to silence the voice that holds you back
Mission, Vision, Permission: How to silence the voice that holds you backMission, Vision, Permission: How to silence the voice that holds you back
Mission, Vision, Permission: How to silence the voice that holds you back
 
Raising Capital
Raising CapitalRaising Capital
Raising Capital
 
48HTC 2022 - De l'idée à l'impact: l’entrepreneuriat haute performance à l’èr...
48HTC 2022 - De l'idée à l'impact: l’entrepreneuriat haute performance à l’èr...48HTC 2022 - De l'idée à l'impact: l’entrepreneuriat haute performance à l’èr...
48HTC 2022 - De l'idée à l'impact: l’entrepreneuriat haute performance à l’èr...
 
Pensez comme une startup
Pensez comme une startupPensez comme une startup
Pensez comme une startup
 
How to Make a Dent in the Universe
How to Make a Dent in the UniverseHow to Make a Dent in the Universe
How to Make a Dent in the Universe
 
Business Model Innovation with the Blue Ocean Strategy
Business Model Innovation with the Blue Ocean StrategyBusiness Model Innovation with the Blue Ocean Strategy
Business Model Innovation with the Blue Ocean Strategy
 
Plan and Execute for Success with Objectives and Key Results
Plan and Execute for Success with Objectives and Key ResultsPlan and Execute for Success with Objectives and Key Results
Plan and Execute for Success with Objectives and Key Results
 
200713 Artificial Intelligence and Machine Learning in Montreal
200713 Artificial Intelligence and Machine Learning in Montreal200713 Artificial Intelligence and Machine Learning in Montreal
200713 Artificial Intelligence and Machine Learning in Montreal
 
Basic Finances for the Lean Startup
Basic Finances for the Lean StartupBasic Finances for the Lean Startup
Basic Finances for the Lean Startup
 
Execution as a Lean Startup
Execution as a Lean StartupExecution as a Lean Startup
Execution as a Lean Startup
 
From Idea to Impact: The Foundations of Entrepreneurship
From Idea to Impact: The Foundations of EntrepreneurshipFrom Idea to Impact: The Foundations of Entrepreneurship
From Idea to Impact: The Foundations of Entrepreneurship
 
How To Deliver An Effective Evaluation
How To Deliver An Effective EvaluationHow To Deliver An Effective Evaluation
How To Deliver An Effective Evaluation
 
Transitioning your business model from Service to Product
Transitioning your business model from Service to ProductTransitioning your business model from Service to Product
Transitioning your business model from Service to Product
 
Leadership et la création de richesse économique par l'entrepreneuriat et l'i...
Leadership et la création de richesse économique par l'entrepreneuriat et l'i...Leadership et la création de richesse économique par l'entrepreneuriat et l'i...
Leadership et la création de richesse économique par l'entrepreneuriat et l'i...
 
Quelle est votre stratégie scaleup?
Quelle est votre stratégie scaleup?Quelle est votre stratégie scaleup?
Quelle est votre stratégie scaleup?
 
The Lean Startup: Build a Business Worth Building
The Lean Startup: Build a Business Worth BuildingThe Lean Startup: Build a Business Worth Building
The Lean Startup: Build a Business Worth Building
 
La collaboration startup-grande entreprise
La collaboration startup-grande entrepriseLa collaboration startup-grande entreprise
La collaboration startup-grande entreprise
 
La confiance en soi (Webinaire Toastmasters)
La confiance en soi (Webinaire Toastmasters)La confiance en soi (Webinaire Toastmasters)
La confiance en soi (Webinaire Toastmasters)
 
L’exécution de la croissance
L’exécution de la croissanceL’exécution de la croissance
L’exécution de la croissance
 

Dernier

Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
LR1709MUSIC
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
bleessingsbender
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Klinik kandungan
 

Dernier (20)

Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
 
Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
How does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticHow does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - Cyclistic
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Learn How To Start Buy Verified Payoneer Accounts
Learn How To Start Buy Verified Payoneer AccountsLearn How To Start Buy Verified Payoneer Accounts
Learn How To Start Buy Verified Payoneer Accounts
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDEGURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
 

Jobs-To-Be-Done Canvas

  • 1. FUNCTIONAL JOB MET SOCIAL JOB MET EMOTIONAL JOB MET BASIC NEED MET TARGET PERSONA SITUATION TO BE RESOLVED FUNCTIONAL RESULT KEY VALUE PROPOSITION JOBS-TO-BE-DONE CANVAS ©2020 Davender Gupta. All rights reserved. www.thescaleupproject.com A Job to be Done is the process a buyer goes through to improve their life. Value Proposition is the greatest positive change you offer to make your buyer’s life better What is the foundational improvement in your buyer’s life by adopting your offer