2. PIA est un cabinet de conseil en système d'information,
spécialiste de l'expérience utilisateur et des usages innovants.
Nous réalisons des développements sur mesure et accompagnons
nos clients dans toutes les phases de leurs projets web et mobile.
14. Ou comme ça... Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
15. No.
PLE
EM
hat Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
ur Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
EX
stomer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
venue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
Editeurs de
logiciels
Entreprise
Fournir un framework
pour développer des SSII
applications mobiles
hat Key Resources do our Value Propositions require?
ur Distribution Channels? Customer Relationships?
venue Streams?
multiplateformes Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
respectant le design How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
de chaque plateforme How are we integrating them with customer routines?
Développeurs
solo
Projets open
source
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
16. No.
PLE
EM
hat Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
ur Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
EX
stomer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
venue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
Editeurs de
logiciels
Entreprise
Et définir sa stratégie de
Fournir un framework
pour développer des
applications mobiles
SSII
validation
multiplateformes
hat Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
ur Distribution Channels? Customer Relationships? want to be reached?
venue Streams? How are we reaching them now?
respectant le design How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
de chaque plateforme How are we integrating them with customer routines?
Développeurs
solo
Projets open
source
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
19. Eliminer&les&stocks&de&décisions&
non&validées
X
Fonctionnalité 1
X X X
Fonctionnalité 3 Fonctionnalté 2 Freemium Premium ...
X X X X X
Version 1 Cible 1 Cible 2 Prix Channels
X X Roadmap Cibles
X
Si&au&bout&d’1&an,&vos&
clients&n’adhérent&pas&à&
Proposition de
valeur
la&proposiJon&de&valeur...
20. Eliminer&les&stocks&de&décisions&
non&validées
Fonctionnalité 1
X X
Fonctionnalité 3 Fonctionnalté 2
X
Freemium Premium ...
Version 1 Cible 1
X X
Cible 2 Prix Channels
Roadmap Cibles
valeur
X
Proposition de
Si&au&bout&d’1&an,&
personne&n’est&prêt&à&
payer...
21. Important pour cet
après-midi
Principe&Lean&Startup
MeMre&au&point&rapidement
son&Minimal&Viable&Product
28. Opinions Faits
1500 personnes ont
C’est&génial&! demandé à être informées
de la dispo du produit
Avec¬re& J’ai obtenu une trentaine
intégraJon&facebook,& de rendez-vous pour
tout&le&monde&va&vouloir& présenter le produit
uJliser&le&produit
Sur 10 entretiens, nous avons
C’est&très&important&d’avoir&de& obtenu 2 lettres d’intention
la&vidéo&sur&la&home&!
29. +&les&biais&cogniJfs
Engagement et cohérence
ou comment des décisions et des
concepts s’ancrent en nous.
Le biais de confirmation
Voir ce que l’on veut...
Effet de dotation
La survalorisation de nos idées.
30. Tester&vos&hypothèse
Tests marché
pour vérifier (quali) ou valider (quanti) l’utilité
Quali : interview face-à-face, focus group,...
Quanti : questionnaires en ligne, stats web,...
ou
Tests utilisateur
pour vérifier ou valider l’utilisabilité, l’attractivié
32. Préparer&vos&entreJens
Quoi&demander&?&Tests&marché
**** En savoir plus sur leurs comportemens *****
- Ont-ils le problème ? Comment le règle t-il ?
- Combien de temps passe t-il par jour à ... ?
- ...
**** Pitcher votre produit / service ****
- Demander leur de catégoriser le service
indispensable, utile, confort
- Quel serait l’impact du service pour eux ?
note de 1 à 5
- Acheteraient-ils le service s’il coûtait ?
0¤, 100¤, 1 000¤, 10000¤,...
- Y’a t-il un service connexe qui leur paraitrait plus important ?
33. Préparer&vos&entreJens
Quoi&demander&?&Tests&d’uJlisabilité
- Quelles fonctionnalités voulez-vous tester ?
- Préparer le brief du tests
Vous voulez organiser un week-end entre amis et vous
rechercher un gîte sympa et pas cher en Bourgogne.
- Déterminer les scénarios à tester
Scénario 1 : Recherche sur Google (test SEO)
Scénario 2 : Recherche sur le site
Scénario 3 : Passer la commande
- Prévoir un mécanisme d’enregistrement vidéo et son
(ex : Silverback)
34. Préparer&vos&entreJens
Déroulement&du&test
- Présentation mutuelle
- Expliquer l’objectif et le déroulement du tests
- Rappeler que le test concerne le service pas le participant
- Soyez à 2 : 1 interviewer et 1 observateur (qui note)
- Demander du feedback à la fin du test
- Remercier le participant
- Prévoir des boissons, snack ou goodies
Penser à Tester le test (si, si !)
35. Préparer&vos&entreJens
Exemple&de&fiche&de&test
Date : ../../.... Interviewer : .......... Observateur : ..........
Participant : ............ Profession : ............ Age : .. Segment : .....
Scénario Statut Notes
ok - ko -
Trouver le service sur google
avec de l’aide
ok - ko -
Rechercher un gite
avec de l’aide
ok - ko -
Passer la commande
avec de l’aide
Remarques du participant : ............................................................
37. No.
PLE
EM
hat Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
ur Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
EX
stomer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
venue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
Editeurs de
logiciels
Entreprise
Fournir un framework
pour développer des SSII
applications mobiles
hat Key Resources do our Value Propositions require?
ur Distribution Channels? Customer Relationships? multiplateformes Through which Channels do our Customer Segments
want to be reached?
PR
venue Streams? How are we reaching them now?
respectant le design How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
de chaque plateforme How are we integrating them with customer routines?
Développeurs
Réseaux sociaux
solo
Adobe
Projets open
source
Salons
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
Abonnement Annuel
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Open Source / Gratuit
38. Le&Lean&Startup&:&avant&tout,&
du&bon&sens
Il n’y a pas de silver Ne perdez pas votre temps
bullet et celui des autres
Valider vos hypothèses avant de Tester, apprenez,
construire le produit testez...
