This document lists the titles, artists, dates, and home countries of 28 different works of art described as allegories. The works span from the early 17th century through the late 19th century and include pieces from the Netherlands, France, Italy, England, Austria, Switzerland, and the United States. The document provides basic information about allegorical works within the genres of painting, sculpture, and theory from prominent European and American artists.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
The Future of Corporate Learning - Ten Disruptive TrendsJosh Bersin
The corporate learning market is exploding with change, growth, and disruption. This detailed presentation discusses our findings and perspectives on all the changes taking place.
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.
The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
This document lists the titles, artists, dates, and home countries of 28 different works of art described as allegories. The works span from the early 17th century through the late 19th century and include pieces from the Netherlands, France, Italy, England, Austria, Switzerland, and the United States. The document provides basic information about allegorical works within the genres of painting, sculpture, and theory from prominent European and American artists.
Why Great Marketers Must Be Great SkepticsRand Fishkin
This document summarizes a presentation by Rand Fishkin on the importance of skepticism for marketers. It discusses how great skeptics question assumptions, avoid making causal claims without evidence, and thoroughly validate hypotheses through testing before making decisions. Examples show how skeptics would approach common marketing beliefs like the effects of social sharing buttons, anchor text, and Google+ engagement on search rankings. The presentation argues marketers must approach ideas skeptically and use rigorous testing and evidence before implementing strategies.
The Future of Corporate Learning - Ten Disruptive TrendsJosh Bersin
The corporate learning market is exploding with change, growth, and disruption. This detailed presentation discusses our findings and perspectives on all the changes taking place.
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.
The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
This document summarizes diversity data from HubSpot in 2016. It shows the breakdown of employees by gender, age, ethnicity, and management level across different departments. While diversity is still lacking, especially in technical roles and leadership, progress was made in 2016 with increases in female representation and hiring of underrepresented ethnic groups. Continued efforts are needed to create a more inclusive workforce.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
This document summarizes diversity data from HubSpot in 2016. It shows the breakdown of employees by gender, age, ethnicity, and management level across different departments. While diversity is still lacking, especially in technical roles and leadership, progress was made in 2016 with increases in female representation and hiring of underrepresented ethnic groups. Continued efforts are needed to create a more inclusive workforce.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
This document outlines 10 principles for beating chronic pain. It discusses how chronic pain is complex and requires a biopsychosocial approach. Some key points include: (1) having hope and understanding the relationship between effort and pain intensity, (2) the importance of physical training to reduce pain, and (3) using a systematic approach including evidence-based exercise science, clinical experience, and patient preferences to develop an individualized method. Chronic pain is now viewed as a disease of the central nervous system caused by neuroplasticity.
Prise en charge de la lombalgie chronique
CRIU-UMF de Verdun, CIUSSS du Centre-Sud-de-l'Île-de-Montréal : formation pour GMF et professionnels de la santé
16. La douleur chronique, un déséquilibre
Mécanismes
excitateurs
+ -
Mécanismes
inhibiteurs
>
17. Le rôle des médicaments
• Réduire l’hyperactivité des mécanismes
excitateurs
• Stimuler les mécanismes inhibiteurs
Boulanger A et al. L’actualité médicale 2008; 8(13)25-29..
Mécanismes
excitateurs
+
-
Mécanismes
inhibiteurs
18. Programme
• Les deux douleurs
• Neurophysiologie des cannabinoïdes
• Pharmacologie et sspects cliniques
26. Pharmacothérapie: 2Pharmacothérapie: 2ee
ligneligne
(Cannabinoïdes)(Cannabinoïdes)
Ils agissent sur la douleur:Ils agissent sur la douleur:
1.1. En diminuant la transmission d’influx douleureux;En diminuant la transmission d’influx douleureux;
2.2. En améliorant la capacité de modulation de la douleur (via les voiesEn améliorant la capacité de modulation de la douleur (via les voies
inhibitrices descendantes).inhibitrices descendantes).
Aussi puissants et efficaces que les opioïdes;Aussi puissants et efficaces que les opioïdes;
Trois préparations disponibles au Canada:Trois préparations disponibles au Canada:
Synthétiques: la nabilone (CésametSynthétiques: la nabilone (Césametmdmd
) et) et
le dronabinol (Marinolle dronabinol (Marinolmdmd
))
Naturel: Vaporisateur de 2 dérivés cannabinoides naturels qui sont leNaturel: Vaporisateur de 2 dérivés cannabinoides naturels qui sont le
THC et le cannabidiol (SativexTHC et le cannabidiol (Sativexmdmd
))
Sont des substances contrôlées (potentiel d’abus)Sont des substances contrôlées (potentiel d’abus)
27. Nabilone (CésametNabilone (Césametmdmd
) (0,25-0,5-1 mg par co)) (0,25-0,5-1 mg par co)
– Indication: Fibromyalgie et nausées/vomissementsIndication: Fibromyalgie et nausées/vomissements
– Analogue synthétique du THC;Analogue synthétique du THC;
– Début d’action rapide et aucune interaction;Début d’action rapide et aucune interaction;
– Effet analgésique même à doses faibles;Effet analgésique même à doses faibles;
– Délai recommandé pour juger de l’efficacité:Délai recommandé pour juger de l’efficacité:
2 semaines2 semaines
Dose de départ: 0,25–1 mg HSDose de départ: 0,25–1 mg HS
Dose usuelle: 1-2 mg HS (ad 3 mg BID)Dose usuelle: 1-2 mg HS (ad 3 mg BID)
Dose maximale: 6 mg par jourDose maximale: 6 mg par jour
Présentation: 0,25-0,5-1 mg par compriméPrésentation: 0,25-0,5-1 mg par comprimé
Pharmacothérapie: 2Pharmacothérapie: 2ee
ligneligne
(Cannabinoïdes)(Cannabinoïdes)
28. Pharmacothérapie: 2Pharmacothérapie: 2ee
ligneligne
(Cannabinoïdes)(Cannabinoïdes)
Nabilone (CésametNabilone (Césametmdmd
) (0,25-0,5-1 mg par co)) (0,25-0,5-1 mg par co)
– Contre-indication: psychose, schizophrénie, dépression, maladie bipolaire.Contre-indication: psychose, schizophrénie, dépression, maladie bipolaire.
– Effets indésirables: ataxie, vertiges, troubles de perception et de vision,Effets indésirables: ataxie, vertiges, troubles de perception et de vision,
bouche sèche, dépression…bouche sèche, dépression…
29. Pharmacothérapie: 2Pharmacothérapie: 2ee
ligneligne
(Cannabinoïdes)(Cannabinoïdes)
SativexSativexmdmd
: THC et cannabidiol (1:1) (2 dérivés naturels): THC et cannabidiol (1:1) (2 dérivés naturels)
– Indication: douleur (adjuvant en douleur cancéreuse), douleur neurogène etIndication: douleur (adjuvant en douleur cancéreuse), douleur neurogène et
spasticité en présence de sclérose en plaques;spasticité en présence de sclérose en plaques;
– Vaporisateur buccale (voie buccale seulement)Vaporisateur buccale (voie buccale seulement)
– Autorisation conditionnelle de mise en marché par Santé Canada:Autorisation conditionnelle de mise en marché par Santé Canada:
En attente d’études menées pour confirmer ses bénéfices cliniques.En attente d’études menées pour confirmer ses bénéfices cliniques.
Potentiellement moins d’effets indésirables car évite l’administration systémique;Potentiellement moins d’effets indésirables car évite l’administration systémique;
Irritation buccale possibleIrritation buccale possible
Dose: 1 vaporisation aux 4 heures initialement puis ajuster au besoin selon laDose: 1 vaporisation aux 4 heures initialement puis ajuster au besoin selon la
réponse clinique (Max de 4 vaps. le jour #1)réponse clinique (Max de 4 vaps. le jour #1)