Une présentation synthétique des stratégies et actions mises en oeuvre sur les réseaux sociaux par les grands média internationaux : CNN, BBC World et Al Jazeera.
Benchmark des stratégies réseaux sociaux de CNN, BBC, Al Jazeera et France 24Softeam Agency
Benchmark collaboratif réalisé avec le concours d'une cinquantaine de responsables marketing et communication, participant à mon atelier "Communiquer", lors de la journée Théma dédiée au réseaux sociaux.
Les soulèvements dans les pays arabophones ont-il eu un impact sur les stratégies réseaux sociaux des media internationaux ?
Merci à tous d'avoir contribué, et merci à l'Atelier BNP Paribas pour l'organisation de cet événement.
Digital transformation is taking place rapidly across Asia Pacific and is key to growth. By 2020, half of Asia's population will be online consumers, up from one-third today. Technologies like mobile internet, IoT, cloud and robotics are expected to lead to 20-30% GDP growth in many Asian countries by 2025. Most companies in Asia Pacific recognize the importance of digital transformation and 60% plan to undergo it to improve products/services, increase revenue, and adapt to rising customer expectations and competition. Leadership in digital transformation will be crucial for business success and growth.
The document is a report on digital consumer preferences in Asia that was commissioned by Experian. It provides key findings from a survey of over 1,200 consumers across 6 Asian markets on their device ownership, preferred digital marketing channels, and attitudes towards content relevance and data accuracy. Some of the main findings include the continued importance of email for marketing but the growing influence of social media and chat apps, consumers making offline purchases influenced by online ads, and concerns about receiving irrelevant or too many marketing messages across different channels.
We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)We Are Social Singapore
This is the November 2011 edition of We Are Social's overview of Social, Digital and Mobile in Asia. It contains high-level data for 24 countries across the region. Please see our individual country reports for in-depth overviews of each country around Asia. For more details, please contact @wearesocialsg on twitter
Edelman Digital's 2017 Trends Report explores emerging trends that will impact brands in the coming year. The report focuses on changes observed in 2016 and covers topics like paid media, influencer marketing, search, entertainment, conversational technologies, B2B marketing, and blockchain. The report provides both observations on these trends as well as recommendations for how brands can leverage new technologies and approaches to drive business results. Key trends discussed include the growth of immersive content like virtual and augmented reality, changes in mobile video consumption, the rise of live streaming video, and new opportunities for using wearable technologies in content creation.
This document summarizes a report by Mindshare on trends for 2017, with a focus on virtual, augmented, and mixed reality technologies (collectively referred to as VR/AR/MR). It discusses the current state of these technologies and their potential for growth. Key points include:
- VR/AR/MR have been in development for decades but are now gaining more attention due to improvements in technology. However, widespread adoption still faces barriers of cost, usability, and a lack of compelling applications and content.
- Experts provide opinions on the technologies' development and potential. They believe mobile phones will be key to scaling experiences, and that advertising could use VR to tell immersive stories and demonstrate products,
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Benchmark des stratégies réseaux sociaux de CNN, BBC, Al Jazeera et France 24Softeam Agency
Benchmark collaboratif réalisé avec le concours d'une cinquantaine de responsables marketing et communication, participant à mon atelier "Communiquer", lors de la journée Théma dédiée au réseaux sociaux.
Les soulèvements dans les pays arabophones ont-il eu un impact sur les stratégies réseaux sociaux des media internationaux ?
Merci à tous d'avoir contribué, et merci à l'Atelier BNP Paribas pour l'organisation de cet événement.
Digital transformation is taking place rapidly across Asia Pacific and is key to growth. By 2020, half of Asia's population will be online consumers, up from one-third today. Technologies like mobile internet, IoT, cloud and robotics are expected to lead to 20-30% GDP growth in many Asian countries by 2025. Most companies in Asia Pacific recognize the importance of digital transformation and 60% plan to undergo it to improve products/services, increase revenue, and adapt to rising customer expectations and competition. Leadership in digital transformation will be crucial for business success and growth.
The document is a report on digital consumer preferences in Asia that was commissioned by Experian. It provides key findings from a survey of over 1,200 consumers across 6 Asian markets on their device ownership, preferred digital marketing channels, and attitudes towards content relevance and data accuracy. Some of the main findings include the continued importance of email for marketing but the growing influence of social media and chat apps, consumers making offline purchases influenced by online ads, and concerns about receiving irrelevant or too many marketing messages across different channels.
We Are Social's Guide to Social, Digital & Mobile in Asia (Overview, Nov 2011)We Are Social Singapore
This is the November 2011 edition of We Are Social's overview of Social, Digital and Mobile in Asia. It contains high-level data for 24 countries across the region. Please see our individual country reports for in-depth overviews of each country around Asia. For more details, please contact @wearesocialsg on twitter
Edelman Digital's 2017 Trends Report explores emerging trends that will impact brands in the coming year. The report focuses on changes observed in 2016 and covers topics like paid media, influencer marketing, search, entertainment, conversational technologies, B2B marketing, and blockchain. The report provides both observations on these trends as well as recommendations for how brands can leverage new technologies and approaches to drive business results. Key trends discussed include the growth of immersive content like virtual and augmented reality, changes in mobile video consumption, the rise of live streaming video, and new opportunities for using wearable technologies in content creation.
This document summarizes a report by Mindshare on trends for 2017, with a focus on virtual, augmented, and mixed reality technologies (collectively referred to as VR/AR/MR). It discusses the current state of these technologies and their potential for growth. Key points include:
- VR/AR/MR have been in development for decades but are now gaining more attention due to improvements in technology. However, widespread adoption still faces barriers of cost, usability, and a lack of compelling applications and content.
- Experts provide opinions on the technologies' development and potential. They believe mobile phones will be key to scaling experiences, and that advertising could use VR to tell immersive stories and demonstrate products,
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
The document discusses digital marketing trends for 2017. It predicts that customer-centric and conversational marketing will continue to grow in importance. Companies will focus on personalized relationships and customer advocacy. A new generation of marketers will be generalists that can handle diverse tasks rather than specialists. Technology and data will be more integrated. Successful engagement will combine inbound, account-based, and paid media optimization techniques. There will be a focus on quality over quantity for content and the rise of video and mobile-optimized content across channels.
The document discusses predictions for digital and tech trends in 2017. It covers the growth of connected TV and over-the-top services, increasing cord-cutting, and new forms of media consumption like social video. Other predictions include the rise of artificial intelligence, voice assistants, and the internet of things. The internet of things is expected to grow significantly by 2020. Smart home products and Amazon Echo are also discussed as gaining more mainstream popularity. Virtual, augmented and mixed reality are predicted to surpass wearables in revenue. Finally, the document discusses a potential shift away from traditional mobile apps to instant apps.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Les 8 tendances marketing sur le digital en 2017Julien Bréal
La fin de l'année 2016 approche...Retrouvez 8 tendances marketing pour l'année 2017. Nous tenterons ensemble de décrypter les phénomènes incontournables pour les marques. De Snapchat, en passant par la vidéo ou les micro-influenceurs.
3 tendances clé en 2017 : immersion, instantanéité, et domination des géants du web et des réseaux sociaux.
Ces tendances auront une influence déterminantes sur les stratégies digitales et social média, notamment en terme de content marketing.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Gartner TOP 10 Strategic Technology Trends 2017Den Reymer
Gartner TOP 10 Strategic Technology Trends_2017
http://denreymer.com
Artificial Intelligence and Advanced Machine Learning
Intelligent Apps
Intelligent Things
Virtual Reality and Augmented Reality
Digital Twins
Blockchains and Distributed Ledgers
Conversational Systems
Digital Technology Platforms
Mesh App and Service Architecture
Adaptive Security Architecture
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Artificial intelligence has the potential to significantly boost economic growth rates through its role as a capital-labor hybrid and its ability to accelerate innovation. AI can drive growth via three mechanisms: intelligent automation by adapting to automate complex tasks at scale, labor and capital augmentation by helping humans focus on higher value work and improving efficiency, and innovation diffusion by generating new ideas and revenue streams from data. For economies to fully benefit from AI, governments must prepare citizens and policy for integration with machine intelligence, encourage AI-driven regulation, advocate ethical guidelines for AI development, and address potential redistribution effects of job disruption.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
L'utilisation des réseaux sociaux dans le milieu caritatif - Exemple du TéléthonChristophe Piton
L'utilisation des réseaux sociaux par l'AFM Téléthon.
Etudes de cas et chiffres clés sur le Téléthon 2014, dans le cadre du Meet up "Social Mixcity Paris" le 26 janvier 2015.
Par Christophe PITON, Community Manager du Téléthon (@chrispit / @telethon_france)
L'utilisation des réseaux sociaux dans le milieu caritatif - Exemple du Télé...yann le gigan
L'utilisation des réseaux sociaux dans le milieu caritatif - Exemple du Téléthon
Christophe PITON Community Manager / Resp e-réputation at AFM - Téléthon
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
The document discusses digital marketing trends for 2017. It predicts that customer-centric and conversational marketing will continue to grow in importance. Companies will focus on personalized relationships and customer advocacy. A new generation of marketers will be generalists that can handle diverse tasks rather than specialists. Technology and data will be more integrated. Successful engagement will combine inbound, account-based, and paid media optimization techniques. There will be a focus on quality over quantity for content and the rise of video and mobile-optimized content across channels.
The document discusses predictions for digital and tech trends in 2017. It covers the growth of connected TV and over-the-top services, increasing cord-cutting, and new forms of media consumption like social video. Other predictions include the rise of artificial intelligence, voice assistants, and the internet of things. The internet of things is expected to grow significantly by 2020. Smart home products and Amazon Echo are also discussed as gaining more mainstream popularity. Virtual, augmented and mixed reality are predicted to surpass wearables in revenue. Finally, the document discusses a potential shift away from traditional mobile apps to instant apps.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Les 8 tendances marketing sur le digital en 2017Julien Bréal
La fin de l'année 2016 approche...Retrouvez 8 tendances marketing pour l'année 2017. Nous tenterons ensemble de décrypter les phénomènes incontournables pour les marques. De Snapchat, en passant par la vidéo ou les micro-influenceurs.
3 tendances clé en 2017 : immersion, instantanéité, et domination des géants du web et des réseaux sociaux.
Ces tendances auront une influence déterminantes sur les stratégies digitales et social média, notamment en terme de content marketing.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Gartner TOP 10 Strategic Technology Trends 2017Den Reymer
Gartner TOP 10 Strategic Technology Trends_2017
http://denreymer.com
Artificial Intelligence and Advanced Machine Learning
Intelligent Apps
Intelligent Things
Virtual Reality and Augmented Reality
Digital Twins
Blockchains and Distributed Ledgers
Conversational Systems
Digital Technology Platforms
Mesh App and Service Architecture
Adaptive Security Architecture
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Artificial intelligence has the potential to significantly boost economic growth rates through its role as a capital-labor hybrid and its ability to accelerate innovation. AI can drive growth via three mechanisms: intelligent automation by adapting to automate complex tasks at scale, labor and capital augmentation by helping humans focus on higher value work and improving efficiency, and innovation diffusion by generating new ideas and revenue streams from data. For economies to fully benefit from AI, governments must prepare citizens and policy for integration with machine intelligence, encourage AI-driven regulation, advocate ethical guidelines for AI development, and address potential redistribution effects of job disruption.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
L'utilisation des réseaux sociaux dans le milieu caritatif - Exemple du TéléthonChristophe Piton
L'utilisation des réseaux sociaux par l'AFM Téléthon.
Etudes de cas et chiffres clés sur le Téléthon 2014, dans le cadre du Meet up "Social Mixcity Paris" le 26 janvier 2015.
Par Christophe PITON, Community Manager du Téléthon (@chrispit / @telethon_france)
L'utilisation des réseaux sociaux dans le milieu caritatif - Exemple du Télé...yann le gigan
L'utilisation des réseaux sociaux dans le milieu caritatif - Exemple du Téléthon
Christophe PITON Community Manager / Resp e-réputation at AFM - Téléthon
Atelier Mon espace solidaire sur le Web - Rencontres de Babyloan 2010Baby Loan
Cette présentation a été diffusée pendant l'Atelier Mon espace Solidaire sur le Web, samedi 16 octobre 2010 pendant les Rencontres de Babyloan. L'atelier a été conçu et animé par Solidaires du Monde, la plateforme de blogs solidaires de l'Agence Française du Développement, Youphil, le média de toutes les solidarités, et LDM productions, du film "8".
Comment créer son blog et diffuser des vidéos lorsque l'on a envie d'être solidaire dans la vie comme sur le Web? Les réponses de nos spécialistes dans cette présentation.
Plus d'infos:
www.babyloan.org
www.solidairesdumonde.org / www.afd.fr
www.youphil.com
www.ldmproductions.fr
Comment s’informer de l’actualité sur Internet ?
Par quels canaux d’information :
presse en ligne, blogs, réseaux sociaux... ?
Cette séance Découverte sera l'occasion de présenter les différents types de médias et de presse en ligne, et d'évoquer la possibilité de tous, grâce aux technologies numériques, de désormais devenir acteur de l'information.
Le métier, les compétences et les outils du community managementJerome Deiss
Présentation slideshare du métier et des outils du community manager. La présentation aborde des cas concrets du métier de community manager. Réalisation : Jérôme Deiss. http://www.veille-digitale.com
Facebook remains the dominant messaging platform in Western markets despite competition and user dissatisfaction. However, Signal and Telegram have seen increased downloads in 2021 over WhatsApp since privacy concerns arose. Twitter has begun removing verification badges from incomplete or inactive accounts. Instagram is working to improve its Reels feature by adding more creative tools. TikTok is testing a questions and answers function for creators. YouTube is launching hashtag pages to more easily find videos with the same hashtag. While remote work avoids travel, a study found video calls can emit significant carbon; cutting cameras reduces emissions by 96%.
Les tendances de communication Social Média 2020 - Conférence Stratégies Form...Softeam Agency
Panorama des médias sociaux : quelles perspectives d’avenir ?
Facebook, YouTube, Instagram, Tik Tok, Snapchat, Twitch.
- Quelles plateformes sociales pour quel objectif ? Comment les gérer et contrôler les interactions ?
- Quelles plateformes sont en perte de vitesse ?
- Quelles plateformes vont disparaître ? Apparaître ?
- Quel ROI pour chacune d’entre elles ?
- Focus : médias sociaux et crise de confiance : quelle crédibilité pour les médias sociaux ?
L'IA connaît une croissance rapide et son intégration dans le domaine éducatif soulève de nombreuses questions. Aujourd'hui, nous explorerons comment les étudiants utilisent l'IA, les perceptions des enseignants à ce sujet, et les mesures possibles pour encadrer ces usages.
Constat Actuel
L'IA est de plus en plus présente dans notre quotidien, y compris dans l'éducation. Certaines universités, comme Science Po en janvier 2023, ont interdit l'utilisation de l'IA, tandis que d'autres, comme l'Université de Prague, la considèrent comme du plagiat. Cette diversité de positions souligne la nécessité urgente d'une réponse institutionnelle pour encadrer ces usages et prévenir les risques de triche et de plagiat.
Enquête Nationale
Pour mieux comprendre ces dynamiques, une enquête nationale intitulée "L'IA dans l'enseignement" a été réalisée. Les auteurs de cette enquête sont Le Sphynx (sondage) et Compilatio (fraude académique). Elle a été diffusée dans les universités de Lyon et d'Aix-Marseille entre le 21 juin et le 15 août 2023, touchant 1242 enseignants et 4443 étudiants. Les questionnaires, conçus pour étudier les usages de l'IA et les représentations de ces usages, abordaient des thèmes comme les craintes, les opportunités et l'acceptabilité.
Résultats de l'Enquête
Les résultats montrent que 55 % des étudiants utilisent l'IA de manière occasionnelle ou fréquente, contre 34 % des enseignants. Cependant, 88 % des enseignants pensent que leurs étudiants utilisent l'IA, ce qui pourrait indiquer une surestimation des usages. Les usages identifiés incluent la recherche d'informations et la rédaction de textes, bien que ces réponses ne puissent pas être cumulées dans les choix proposés.
Analyse Critique
Une analyse plus approfondie révèle que les enseignants peinent à percevoir les bénéfices de l'IA pour l'apprentissage, contrairement aux étudiants. La question de savoir si l'IA améliore les notes sans développer les compétences reste débattue. Est-ce un dopage académique ou une opportunité pour un apprentissage plus efficace ?
Acceptabilité et Éthique
L'enquête révèle que beaucoup d'étudiants jugent acceptable d'utiliser l'IA pour rédiger leurs devoirs, et même un quart des enseignants partagent cet avis. Cela pose des questions éthiques cruciales : copier-coller est-il tricher ? Utiliser l'IA sous supervision ou pour des traductions est-il acceptable ? La réponse n'est pas simple et nécessite un débat ouvert.
Propositions et Solutions
Pour encadrer ces usages, plusieurs solutions sont proposées. Plutôt que d'interdire l'IA, il est suggéré de fixer des règles pour une utilisation responsable. Des innovations pédagogiques peuvent également être explorées, comme la création de situations de concurrence professionnelle ou l'utilisation de détecteurs d'IA.
Conclusion
En conclusion, bien que l'étude présente des limites, elle souligne un besoin urgent de régulation. Une charte institutionnelle pourrait fournir un cadre pour une utilisation éthique.
Le Comptoir OCTO - Qu’apporte l’analyse de cycle de vie lors d’un audit d’éco...OCTO Technology
Par Nicolas Bordier (Consultant numérique responsable @OCTO Technology) et Alaric Rougnon-Glasson (Sustainable Tech Consultant @OCTO Technology)
Sur un exemple très concret d’audit d’éco-conception de l’outil de bilan carbone C’Bilan développé par ICDC (Caisse des dépôts et consignations) nous allons expliquer en quoi l’ACV (analyse de cycle de vie) a été déterminante pour identifier les pistes d’actions pour réduire jusqu'à 82% de l’empreinte environnementale du service.
Vidéo Youtube : https://www.youtube.com/watch?v=7R8oL2P_DkU
Compte-rendu :
OCTO TALKS : 4 Tech Trends du Software Engineering.pdfOCTO Technology
En cette année 2024 qui s’annonce sous le signe de la complexité, avec :
- L’explosion de la Gen AI
-Un contexte socio-économique sous tensions
- De forts enjeux sur le Sustainable et la régulation IT
- Une archipélisation des lieux de travail post-Covid
Découvrez les Tech trends incontournables pour délivrer vos produits stratégiques.
Ouvrez la porte ou prenez un mur (Agile Tour Genève 2024)Laurent Speyser
(Conférence dessinée)
Vous êtes certainement à l’origine, ou impliqué, dans un changement au sein de votre organisation. Et peut être que cela ne se passe pas aussi bien qu’attendu…
Depuis plusieurs années, je fais régulièrement le constat de l’échec de l’adoption de l’Agilité, et plus globalement de grands changements, dans les organisations. Je vais tenter de vous expliquer pourquoi ils suscitent peu d'adhésion, peu d’engagement, et ils ne tiennent pas dans le temps.
Heureusement, il existe un autre chemin. Pour l'emprunter il s'agira de cultiver l'invitation, l'intelligence collective , la mécanique des jeux, les rites de passages, .... afin que l'agilité prenne racine.
Vous repartirez de cette conférence en ayant pris du recul sur le changement tel qu‘il est généralement opéré aujourd’hui, et en ayant découvert (ou redécouvert) le seul guide valable à suivre, à mon sens, pour un changement authentique, durable, et respectueux des individus! Et en bonus, 2 ou 3 trucs pratiques!
Le Comptoir OCTO - Équipes infra et prod, ne ratez pas l'embarquement pour l'...OCTO Technology
par Claude Camus (Coach agile d'organisation @OCTO Technology) et Gilles Masy (Organizational Coach @OCTO Technology)
Les équipes infrastructure, sécurité, production, ou cloud, doivent consacrer du temps à la modernisation de leurs outils (automatisation, cloud, etc) et de leurs pratiques (DevOps, SRE, etc). Dans le même temps, elles doivent répondre à une avalanche croissante de demandes, tout en maintenant un niveau de qualité de service optimal.
Habitué des environnements développeurs, les transformations agiles négligent les particularités des équipes OPS. Lors de ce comptoir, nous vous partagerons notre proposition de valeur de l'agilité@OPS, qui embarquera vos équipes OPS en Classe Business (Agility), et leur fera dire : "nous ne reviendrons pas en arrière".
1. Happy Together / Modedemploi / It’s a Good Day 39, rue Anatole France 92300 Levallois-Perret TÉL : 01 41 34 06 40 FAX : 01 41 34 06 49 Stratégies de CNN, BBC World et Al Jazeera sur les réseaux sociaux
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20. Al Jazeera Labs : le « hub » nouveau media d’Al Jazerra Le site « Al Jazeera Labs » agrège toutes les intiatives d’Al Jazeera sur les nouveaux média : appli iPhone, présence sur les principaux réseaux sociaux (Facebook, Twitter), chaîne YouTube, plateforme de journalisme participatif, et même une initiative originale, IM Bot, permettant de pousser les contenus d’Al Jazeera sur les messageries instantanées et clients Gmail. L’équipe d’Al Jazeera Labs comprend un responsable des média sociaux.
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24. Al Jazzera : l’équipe New Media fait du buzz pour la chaîne…
25. …et promeut une stratégie ouverte et résolument tournée vers les média sociaux