A 14h15 

Potentiel et nécessité d’un réseau publicitaire Panarabe
T.N En quelques mots…
1999

2008
Ikoo, who we are
Reach By Country – Largest Arabic
Online ad network in Mena.
L’internaute Tunisien demande du contenu arabe
Uniquement 15% des sites tunisiens sont en langues
arabe, cependant ils gén...
L’internaute Maghrebin et Le web arabe

Country
Morocco
Algeria

Tunisia

Jan-12 ImpressionsFluctuation
Dec-11
Oct-11
Sep-...
Site unique Vs réseau
Qu’est ce qu’un réseau publicitaire?
Au lieu de traiter avec X vis à vis…
One-Stop-Shop
Les ++ pour les éditeurs
Efficacité
+ de Valeur
ajoutée
Représentation
Monétisation
Les ++ Annonceurs
• Selon eMarketer.com, les principales raisons qui
motivent les agences & annonceurs à recourir aux
rése...
Encore plus de ++ !!
Gain de temps One-stop shop
Campagnes basées sur la performance
Coûts négociés - Tarifs stables
Multi...
I can’t believe it !!
RETARGETTING
Le CAPTCHA
I can’t believe it !!

http://www.ikoo.com/Creative/
I can’t believe it !!
Marketing & Analytics
Marketing & Analytics
Méthodologie : Questionnaire auto-administré via Internet (en Arabe et
Français)
Période : Mai 2010
...
Répartition par âge
iKoo Network
Category: All
Taille échantillon
2,525
Date: 17 Mar 2012 - 16
Apr 2012

UB

Page Views

3...
Sexe
iKoo Network
Category: All
Taille échantillon
2,525
Date: 17 Mar 2012 - 16
Apr 2012

UB

Page Views

367 235

4 252 0...
Profession
iKoo Network
Category: All
Taille échantillon
2,525
Date: 17 Mar 2012 - 16
Apr 2012

UB

Page Views

367 235

4...
Combien de personnes vivent dans votre foyer?
iKoo Network
Category: All
Taille échantillon
2,525
Date: 17 Mar 2012 - 16
A...
Niveau d'instruction
iKoo Network
Category: All
Taille échantillon
2,525
Date: 17 Mar 2012 - 16
Apr 2012

UB

Page Views

...
Utilisez vous l’Internet mobile (Tél, tablettes)?
iKoo Network
Category: All
Taille échantillon
2,525
Date: 17 Mar 2012 - ...
Thank You
Any Questions?
Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe
Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe
Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe
Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe
Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe
Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe
Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe
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Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe

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Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe

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  • Time saving  One-stop shop
    Instead of contacting a large number of publishers, going through a single entity makes life simple.
    Performance based campaigns  Results
    Ad networks guarantees the results due to the learning curve and history of information accumulated.
    Value for money  Lower cost
    Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
    Various payment models  High ROI
    Depending on your campaign objectives, the best buying model guarantees the highest return on investment
    Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
  • Rather than P&G contacting 5 – 10 or even 100 websites they would have the option to contact a network which in return would place their advertisements across a multitude of automotive sites which will benefit their product.
    This can apply to all types of products but lets say P&G was just an example. It could be a male product, targeted to even banking and finance.
  • Efficiency - Minimize amount of work in terms of managing relations & technical work
    Increased value - Increase value of site as more advertisers run
    Representation - No cost for hiring human resources (i.e. Sales)
    Monetization - Increase revenue and increase percentage of sold inventory
  • Time saving  One-stop shop
    Instead of contacting a large number of publishers, going through a single entity makes life simple.
    Performance based campaigns  Results
    Ad networks guarantees the results due to the learning curve and history of information accumulated.
    Value for money  Lower cost
    Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
    Various payment models  High ROI
    Depending on your campaign objectives, the best buying model guarantees the highest return on investment
    Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
  • Time saving  One-stop shop
    Instead of contacting a large number of publishers, going through a single entity makes life simple.
    Performance based campaigns  Results
    Ad networks guarantees the results due to the learning curve and history of information accumulated.
    Value for money  Lower cost
    Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
    Various payment models  High ROI
    Depending on your campaign objectives, the best buying model guarantees the highest return on investment
    Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
  • Time saving  One-stop shop
    Instead of contacting a large number of publishers, going through a single entity makes life simple.
    Performance based campaigns  Results
    Ad networks guarantees the results due to the learning curve and history of information accumulated.
    Value for money  Lower cost
    Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
    Various payment models  High ROI
    Depending on your campaign objectives, the best buying model guarantees the highest return on investment
    Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
  • Time saving  One-stop shop
    Instead of contacting a large number of publishers, going through a single entity makes life simple.
    Performance based campaigns  Results
    Ad networks guarantees the results due to the learning curve and history of information accumulated.
    Value for money  Lower cost
    Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
    Various payment models  High ROI
    Depending on your campaign objectives, the best buying model guarantees the highest return on investment
    Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
  • Time saving  One-stop shop
    Instead of contacting a large number of publishers, going through a single entity makes life simple.
    Performance based campaigns  Results
    Ad networks guarantees the results due to the learning curve and history of information accumulated.
    Value for money  Lower cost
    Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
    Various payment models  High ROI
    Depending on your campaign objectives, the best buying model guarantees the highest return on investment
    Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
  • Time saving  One-stop shop
    Instead of contacting a large number of publishers, going through a single entity makes life simple.
    Performance based campaigns  Results
    Ad networks guarantees the results due to the learning curve and history of information accumulated.
    Value for money  Lower cost
    Ad networks negotiate bulk deals which makes it cheaper for advertisers to buy inventory through them.
    Various payment models  High ROI
    Depending on your campaign objectives, the best buying model guarantees the highest return on investment
    Another key aspect of online ad networks is the flexibility of planning, buying, and trafficking.
  • Profil de l'internaute tunisien, Potentiel et nécessité d’un réseau publicitaire Panarabe

    1. 1. A 14h15  Potentiel et nécessité d’un réseau publicitaire Panarabe
    2. 2. T.N En quelques mots… 1999 2008
    3. 3. Ikoo, who we are
    4. 4. Reach By Country – Largest Arabic Online ad network in Mena.
    5. 5. L’internaute Tunisien demande du contenu arabe Uniquement 15% des sites tunisiens sont en langues arabe, cependant ils génèrent plus de 45% des pages vues (google AdPlanner) ATIM 1. tunisia-sat.com 2. mosaiquefm.net 3. tap.info.tn 4. babnet.net 5 businessnews.com.tn 6. webmanagercenter.com 7. attounissia.com.tn 8 tunisie-annonce.com 9. assabah.com.tn 10 shemsfm.net BusinessNews mosaiquefm.net attounissia.com.tn businessnews.com.tn tap.info.tn jawharafm.net shemsfm.net webmanagercenter.com assabah.com.tn tuniscope.com investir-en-tunisie.net Google Adplanner tunisie-annonce.com tunisia-sat.com attounissia.com.tn orange.tn babnet.net mosaiquefm.net businessnews.com.tn assabah.com.tn concours.gov.tn edunet.tn (03/2012)
    6. 6. L’internaute Maghrebin et Le web arabe Country Morocco Algeria Tunisia Jan-12 ImpressionsFluctuation Dec-11 Oct-11 Sep-11 Aug-11 Jul-11 ImpressionsPercentage ImpressionsPercentage Nov-11 Percentage Impressions Percentage Impressions Percentage ImpressionsPercentage ImpressionsPercentage Jun-11 Percen M-O-M Impressions Impressions 41 252 289 34 085 021 28 838 151 28 513 189 29 382 276 35 762 532 34 197 653 35 181 090 27 048 081 25 429 346 17 122 533 17 924 615 16 838 737 21 103 551 19 582 216 20 141 702 7 444 075 7 640 129 5 729 714 5 905 314 5 788 671 6 874 654 6 305 656 6 061 801 75 744 445 67 154 496 51 690 398 52 343 118 52 009 684 63 740 737 60 085 525 61 384 593
    7. 7. Site unique Vs réseau
    8. 8. Qu’est ce qu’un réseau publicitaire?
    9. 9. Au lieu de traiter avec X vis à vis…
    10. 10. One-Stop-Shop
    11. 11. Les ++ pour les éditeurs Efficacité + de Valeur ajoutée Représentation Monétisation
    12. 12. Les ++ Annonceurs • Selon eMarketer.com, les principales raisons qui motivent les agences & annonceurs à recourir aux réseaux publicitaires sont: Efficacité Reach Ciblage Optimisation 72% 68% 61% 46%
    13. 13. Encore plus de ++ !! Gain de temps One-stop shop Campagnes basées sur la performance Coûts négociés - Tarifs stables Multiples options de coûts (cpm, cpc, cpa,cpl, cpd…) – Important ROI Flexibilité et souplesse lors du planning et du traficking
    14. 14. I can’t believe it !! RETARGETTING
    15. 15. Le CAPTCHA
    16. 16. I can’t believe it !! http://www.ikoo.com/Creative/
    17. 17. I can’t believe it !!
    18. 18. Marketing & Analytics
    19. 19. Marketing & Analytics Méthodologie : Questionnaire auto-administré via Internet (en Arabe et Français) Période : Mai 2010 Caractéristiques de l’échantillon : Hommes et femmes de plus de 10 ans résidant en Tunisie et intéressés par le sport (question filtre). Taille de l’échantillon : Impressions Clicks Taux de click Formulaires enclenchés Formulaires complétés 3,402,539 10,903 0,32% 4935 1577 Réponse Pourcentage Arabic (ar) 70.89% French (fr) 29.11%
    20. 20. Répartition par âge iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
    21. 21. Sexe iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
    22. 22. Profession iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
    23. 23. Combien de personnes vivent dans votre foyer? iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
    24. 24. Niveau d'instruction iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
    25. 25. Utilisez vous l’Internet mobile (Tél, tablettes)? iKoo Network Category: All Taille échantillon 2,525 Date: 17 Mar 2012 - 16 Apr 2012 UB Page Views 367 235 4 252 077
    26. 26. Thank You Any Questions?

    ×