Using SEO & Social Media to Sell Cloud Solutions
Cloud solutions have become one of the fastest growing verticals in IT, but how do you make sure you stand out from the crowd? In this session, we explore how resellers can leverage two of the most targeted channels to attract targeted leads and grow their business: SEO and social media. SEO offers the highest ROI of all online channels because it allows you to target users by their search intent and allows you to build long-term equity. We will explore the three facets of SEO: indexability, relevancy and popularity. Attendees will get a firm grasp of: - The principles of on-site SEO - Common SEO pitfalls - Competitive SEO intelligence - Advanced linkbuilding and Off-site SEO tactics Social Media offers a variety of way to target and engage users, bring them down the sales funnel, and retain them as customers. Attendees will learn how to develop a social strategy that supports their ROI. Specifically, we will explore: - Social content strategy and promotion - Social media for SEO - Facebook marketing tactics
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Using SEO & Social Media to Sell Cloud Solutions
- 3. Why SEO?
- 8. Search Behavior & “ Intentional ” Targeting
- 44. A BLOG = YOuR SOCIAL Hub
- 48. Blogs: Now What?
Notes de l'éditeur
- Search offers “ INTENTIONAL TARGETING ” because users are actively looking for your products/services. They are a much more qualified lead.
- Emphasize how >2% Keyword density reads awkwardly, so using Headers is REALLY IMPORTANT for beefing up KW density without ruining content.
- Signals from REAL HUMANS E asy to maintain The NEW Blog
- H ark back to SEO content on Product Pages Trust their friends before a random site UGC about YOUR products is being shared
- 250 words min people link to where they find the most info G et the Tweeted & Liked to rank better
- - Reviews good for ranking – e.g. Amazon
- S elling through volume People will share for a deal M ore of an expectation = new style of buying