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From Good to Best
It’ s all about people
12th of October, 2013
Jelena Rubesa
Agenda

• Content of today’s presentation…

- Kempinski Brand – who are we?
- What differs us?
- Our core values
- Development and praise as motivation
- People as a pillar of success
Introduction
Who are we?

Page 4
A Collection of Individuals
Individuality vs. Standardisation

• Kempinski stands for Individualism
INDIVIDUALITY

STANDARDISATION
Scent of history

Hotel Ciragan Palace Kempinski
Istanbul, Turkey
Monuments

Emirates Palace Abu Dhabi
United Arab Emirates
Places to be

Page 10
New fast developing markets

Page 11
What defines us?

• Savoir Vivre
Take time to live
Take time to enjoy
Others will try to copy
A copy is never the Original
Luxury lifestyle has been defined in Europe
Hotel Management Company

Our business model:
Kempinski is a hotel management company

“

We sell a hotel management concept,
regulated under a long-term
management contract, to Owners of
hotels, for a fee.

”
Where do we want to go?

To be
renowned as
hoteliers offering the
European art of luxurious
hospitality, favoured by
people who expect
excellence and value
individuality.

… by gathering the most luxurious hotels,
pairing them with distinctive and unique
services delivered through our management
know-how under the Kempinski brand, while
ensuring financial performance for our owners.

Portfolio

People

Performance

Compliance
Long term strategic objective

How do we get there?
The most important longterm strategic objective
remains a sustainable flow
of Kempinski
Management Talent to our
Hotels at all times.
IT’S ALL ABOUT PEOPLE
Kempinski DNA

• What defines our culture?

Passion for Luxury
Creating Traditions
People-Oriented
Straightforwardness
Entrepreneurial Performance
• Focus on the moment

Dress with elegance

Cherish your heritage
Enjoy small joys of life

Take time for yourself and
your team

Interpret Europe

Be yourself, be unique
Perfection is a process
• Be memorable
Share your experience
Be ambassador of the local culture
Challenge yourself daily
Experiment
Admit the mistakes
• Be yourself
Share your opinion

Motivate your team to
be straightforward

Forget the mistakes
Be honest, sincere and fair
• Kempinski is you!
Take the initiative!
Be aware of the risk!
Be open to changes!
Hire the people from other industries
Celebrate the success!

Encourage the others to take initiative!
Treat the hotel guests as your own
Take time to say “thank you”
• Lead by example
Give everyone a chance

Always give feedbacks
Really listen
Be part of a masterpiece

Create special moments
Our values inspire & orient working environment in our
properties
Creating
traditions

Entrepreneurial
Performance

People
oriented

Straightforwardness

Passion for
European Luxury

Innovative & Empowering

Welcoming & open & elegant

• developed and supported
• acknowledged and rewarded when needed
• eager to learn and encouraged to think out
of the box
• both challenged and motivated to create

• feel a sense of belonging

• feel respected by management and colleagues
• collaborate to get the job done
• maintain professional & ethical standards
• have a savoir-vivre, are punctual and restraint in
style
People, Motivation, Praise

From good to best
“

The bloodiest
war will be the
war for talent…
Reto Wittwer 2009

”
25
Talent development tools

Identify talents as early as possible to gain a
competitive advantage
Kempinski partners with
renowned Hotel schools,
universities and youth
associations
Around 500 trainee and internship
positions are offered per year worldwide
New Career Site will provide a worldwide
employer branding and recruitment tool
Talent development tools

Kempinski Career Days, an extraordinary
recruitment and networking platform
All General Managers
Regional Presidents
Corporate & Regional Management
...are involved in the recruitment process
at the earliest stage!
140 internal employees
590 external candidates

Venues:
Launched in Munich
Regional Career Day in Beijng
Middle East to followed end of 2012
Talent development tools

Talent development tools

Talent Transfer calls

Assessment days

One call per department every quarter

Group assessment & one to one interviews

29
Motivation

How do you motivate the people - video
• RSA Animate - Drive: The surprising truth about
what motivates us
• http://www.youtube.com/watch?v=u6XAPnuFjJc
Is it simply the generation shift?

"For millennials, constant feedback is an
almost critical ingredient in performance and
job satisfaction. It sometimes seems as if this
younger generation has an insatiable
appetite for praise“

Sujansky, J.& Ferr-Reed, J. (2012)
Motivation

Award-winning programmes is key to competent
and motivated employees
Ongoing Training through a cascading system of
training managers, master trainers, senior trainers,
departmental trainers
A variety of tailor-made in-house programmes,
materials, tools and trainers to deliver training
Internal knowledge transfers through Task Force
assignments
Designed competitions to enhance both individual
and team performance – K star incentive program
Praise, Feedback

• “I understand that from a trainee you expect
a lot, we are here to learn. For me, there is
no problem. I can work double shift, triple
shift, no sleeping, no worries, but then the
thing is, I don't think I get much in return,
there in no recognition"
Exciting Kempinski future
Portfolio Overview

Kempinski’s core business in numbers

1

Number of owned
hotels
(HVJZ Munich)

=

3
+

Number of leased
hotel

77
+

Number of
managed hotels

(St. Moritz, Adlon,
Vienna)

81

Total number of
hotels under
operation
Luxury…

What does Luxury mean to Kempinski

“ Luxury is limited
by nature ”
Our industry redefines luxury
Portfolio Overview

Where does it all end?
The number of hotels in the portfolio will not exceed the age of the
company

1897 = 116 years = 116 Hotels worldwide
Future hotels

Kempinski Burj Rafal, Riad
Saudi Araba - opening 2013
Kempinski Hotel Beijing G20
China - opening 2014
Kempinski Hotel Wuhan
China
Talent Development

Employees

Talent management is vital to ensuring a qualified
work force ready for Kempinski’s growth

Workforce requirements by 2015:

12’000 new employees
Including top and middle management

Time
Talent

Who is a talent?

Has the ability to do the
current job and can still
be promoted to the next
level

Mobility = Kempinski Talent
Mobility & Flexibility

Page 43
Long term strategic objective in Talent Development

We want to create a company culture where all Kempinski

Managers understand Talent Development as part of their
management behavior.

We are establishing tools and procedures to ensure Talent
Development can be measured, prepares us for the future
and retains our DNA.
The people...

The massage of this presentation
Dear Managers...

If you want to build a ship, don't drum
up people together to collect wood and
don't assign them tasks and work, but
rather teach them to long for the
endless immensity of the sea”

Antoine de Saint-Exupery
Jelena Rubesa
Assistant Director of Sales
Kempinski Hotels River Park
Grand Hotel Kempinski High
Tatars
Slovakia

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From Good to Best It’ s all about people, Jelena Rubeša

  • 1. From Good to Best It’ s all about people 12th of October, 2013 Jelena Rubesa
  • 2. Agenda • Content of today’s presentation… - Kempinski Brand – who are we? - What differs us? - Our core values - Development and praise as motivation - People as a pillar of success
  • 5.
  • 6. A Collection of Individuals
  • 7. Individuality vs. Standardisation • Kempinski stands for Individualism INDIVIDUALITY STANDARDISATION
  • 8. Scent of history Hotel Ciragan Palace Kempinski Istanbul, Turkey
  • 9. Monuments Emirates Palace Abu Dhabi United Arab Emirates
  • 11. New fast developing markets Page 11
  • 12. What defines us? • Savoir Vivre Take time to live Take time to enjoy Others will try to copy A copy is never the Original Luxury lifestyle has been defined in Europe
  • 13. Hotel Management Company Our business model: Kempinski is a hotel management company “ We sell a hotel management concept, regulated under a long-term management contract, to Owners of hotels, for a fee. ”
  • 14. Where do we want to go? To be renowned as hoteliers offering the European art of luxurious hospitality, favoured by people who expect excellence and value individuality. … by gathering the most luxurious hotels, pairing them with distinctive and unique services delivered through our management know-how under the Kempinski brand, while ensuring financial performance for our owners. Portfolio People Performance Compliance
  • 15. Long term strategic objective How do we get there? The most important longterm strategic objective remains a sustainable flow of Kempinski Management Talent to our Hotels at all times. IT’S ALL ABOUT PEOPLE
  • 16. Kempinski DNA • What defines our culture? Passion for Luxury Creating Traditions People-Oriented Straightforwardness Entrepreneurial Performance
  • 17. • Focus on the moment Dress with elegance Cherish your heritage Enjoy small joys of life Take time for yourself and your team Interpret Europe Be yourself, be unique Perfection is a process
  • 18. • Be memorable Share your experience Be ambassador of the local culture Challenge yourself daily Experiment
  • 19. Admit the mistakes • Be yourself Share your opinion Motivate your team to be straightforward Forget the mistakes Be honest, sincere and fair
  • 20. • Kempinski is you! Take the initiative! Be aware of the risk! Be open to changes! Hire the people from other industries Celebrate the success! Encourage the others to take initiative! Treat the hotel guests as your own
  • 21. Take time to say “thank you” • Lead by example Give everyone a chance Always give feedbacks Really listen Be part of a masterpiece Create special moments
  • 22. Our values inspire & orient working environment in our properties Creating traditions Entrepreneurial Performance People oriented Straightforwardness Passion for European Luxury Innovative & Empowering Welcoming & open & elegant • developed and supported • acknowledged and rewarded when needed • eager to learn and encouraged to think out of the box • both challenged and motivated to create • feel a sense of belonging • feel respected by management and colleagues • collaborate to get the job done • maintain professional & ethical standards • have a savoir-vivre, are punctual and restraint in style
  • 24. “ The bloodiest war will be the war for talent… Reto Wittwer 2009 ” 25
  • 25. Talent development tools Identify talents as early as possible to gain a competitive advantage Kempinski partners with renowned Hotel schools, universities and youth associations Around 500 trainee and internship positions are offered per year worldwide New Career Site will provide a worldwide employer branding and recruitment tool
  • 26. Talent development tools Kempinski Career Days, an extraordinary recruitment and networking platform All General Managers Regional Presidents Corporate & Regional Management ...are involved in the recruitment process at the earliest stage! 140 internal employees 590 external candidates Venues: Launched in Munich Regional Career Day in Beijng Middle East to followed end of 2012
  • 27. Talent development tools Talent development tools Talent Transfer calls Assessment days One call per department every quarter Group assessment & one to one interviews 29
  • 28. Motivation How do you motivate the people - video • RSA Animate - Drive: The surprising truth about what motivates us • http://www.youtube.com/watch?v=u6XAPnuFjJc
  • 29. Is it simply the generation shift? "For millennials, constant feedback is an almost critical ingredient in performance and job satisfaction. It sometimes seems as if this younger generation has an insatiable appetite for praise“ Sujansky, J.& Ferr-Reed, J. (2012)
  • 30. Motivation Award-winning programmes is key to competent and motivated employees Ongoing Training through a cascading system of training managers, master trainers, senior trainers, departmental trainers A variety of tailor-made in-house programmes, materials, tools and trainers to deliver training Internal knowledge transfers through Task Force assignments Designed competitions to enhance both individual and team performance – K star incentive program
  • 31. Praise, Feedback • “I understand that from a trainee you expect a lot, we are here to learn. For me, there is no problem. I can work double shift, triple shift, no sleeping, no worries, but then the thing is, I don't think I get much in return, there in no recognition"
  • 33. Portfolio Overview Kempinski’s core business in numbers 1 Number of owned hotels (HVJZ Munich) = 3 + Number of leased hotel 77 + Number of managed hotels (St. Moritz, Adlon, Vienna) 81 Total number of hotels under operation
  • 34. Luxury… What does Luxury mean to Kempinski “ Luxury is limited by nature ” Our industry redefines luxury
  • 35. Portfolio Overview Where does it all end? The number of hotels in the portfolio will not exceed the age of the company 1897 = 116 years = 116 Hotels worldwide
  • 36. Future hotels Kempinski Burj Rafal, Riad Saudi Araba - opening 2013
  • 37. Kempinski Hotel Beijing G20 China - opening 2014
  • 39. Talent Development Employees Talent management is vital to ensuring a qualified work force ready for Kempinski’s growth Workforce requirements by 2015: 12’000 new employees Including top and middle management Time
  • 40. Talent Who is a talent? Has the ability to do the current job and can still be promoted to the next level Mobility = Kempinski Talent
  • 42. Long term strategic objective in Talent Development We want to create a company culture where all Kempinski Managers understand Talent Development as part of their management behavior. We are establishing tools and procedures to ensure Talent Development can be measured, prepares us for the future and retains our DNA.
  • 43. The people... The massage of this presentation
  • 44. Dear Managers... If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea” Antoine de Saint-Exupery
  • 45. Jelena Rubesa Assistant Director of Sales Kempinski Hotels River Park Grand Hotel Kempinski High Tatars Slovakia