Présentation faite par Arthur Rougier - VP Product, Cyril Di Giola - Head of Product, Raphaelle Coudin - Product Manager @Jobteaser. Sujet : Autonomie et alignement : comment orchestrer son département produit à l’Américaine ? Souvent en France, les PMs sont encore trop assimilés à des Project Managers, passant plus de temps dans JIRA qu’avec leurs utilisateurs, et devant se dépatouiller avec des roadmaps dictées par l'exécutif. Nous allons vous présenter comment chez JobTeaser, même dans un contexte d’hyper-croissance avec une vraie hiérarchie dans l'équipe, nous aspirons à créer une culture d’autonomie avec des PMs vrais « CEO » de leurs produits.

1. 1
Autonomie et alignement :
comment orchestrer son
département produit à
l’Américaine?
17 / 09 / 2019

2. We prepare
the new generation
to reach their full potential,
embrace the future
with optimism
and make their mark
in the world
ONE MISSION, ONE LOVE

3. 70 000
companies
600 Universities
+2.5 M
students

4. 4
B2C on Innovative Product
MISSION DRIVEN
We prepare the new generation to reach their full potential,
embrace the future with optimism and make their mark in the world
+

5. 5
What is the
CPO doing ?

6. 6
1 - Making sure Company Goals
are crystal clear

7. JOBTEASER GOLDEN CIRCLE
WHY
HOW
WHAT

8. JOBTEASER GOLDEN CIRCLE
WHY
HOW
WHAT
1 - THE MISSION
Prepare the new generation to reach their full
potential, embrace the future with optimism and
make their mark in the world.

9. JOBTEASER GOLDEN CIRCLE
WHY
HOW
WHAT
1 - THE MISSION
Prepare the new generation to reach their full
potential, embrace the future with optimism and
make their mark in the world.
Coach the millenials so they find their dream jobs in
3 steps : 1) raise self awareness 2) develop
themselves 3) land the right job
2 - THE JOB TO BE DONE

10. JOBTEASER GOLDEN CIRCLE
WHY
HOW
WHAT
3 - THE PRODUCT VISION
“The world biggest career service"
🔮 Vision statement future we are shaping 3-5 yo
🎯 Product Strategy the big milestones to get there
🎶 Product principles
1 - THE MISSION
Prepare the new generation to reach their full
potential, embrace the future with optimism and
make their mark in the world.
Coach the millenials so they find their dream jobs in
3 steps : 1) raise self awareness 2) develop
themselves 3) land the right job
2 - THE JOB TO BE DONE
💡 TO DO 3, YOU NEED 1 AND 2 ;)

11. 11
2 - Defining Product Vision in
3 deliverables

15. 3 -Measure your progress with
a roadmap yearly OKRs
15

21. 👌 INFORMATION IS POWER. WORK WITH EXECS TO CLARIFY
COMPANY GOALS AND SHARE IT TO THE TEAM.
👌 BUT IT’S NOT SUFFICIENT : YOU HAVE TO SHAPE IT INTO A
MEMORABLE STORY. I GAVE YOU SOME TOOLs HERE ;).
👌 ALL IN ALL, AS A CPO, YOU ARE A STORYTELLER.
KEY TAKEAWAYS

22. 22
To accomplish great things,
we must not only act but
also dream, not only plan,
but also believe.

23. 23
What about
the Head of
Product ?

24. 24
Hire
The best possible team (the most important
part of the job!)
Define Tribe objectives,
organization, and strategy
“Strategy is a framework to help team
members at every level make the right
decisions”
Coach
PMs to help them grow and maximize their
impact as squad leaders
The Head of Product’s job

25. 25
The Head of Product’s job
Hire
The best possible team (the most important
part of the job!)
Define Tribe objectives,
organization, and strategy
“Strategy is a framework to help team
members at every level make the right
decisions”
Coach
PMs to help them grow and maximize their
impact as squad leaders

26. Mission
Tribe OKR
Empower students to complete their Universal Journey on JobTeaser
x 10 student valuable actions
HoP: “Hey I think
we can help!”
2020
JobTeaser
Yearly
OKRs
A
long-term
mission

27. 27
Our North Star Metric:
# of student valuable actions per month
Any student action that shows we are creating
value for them while putting us in a position to
create value for companies
e.g. “number of offer searches run by students”
1 - Defining the Mission Tribe’s 2020 objective

28. 28
Our golden
rules for tribe
organization
1 - Our squads are defined by the impact
they should have on their users, not by
functional ownership
2 - Squad scopes should be aligned with
value vehicles (as much as possible) to
minimize dependencies
2 - Defining the tribe’s organization
3 - Squad objectives should clearly relate
to the Tribe’s north star

29. 29
=
Acquisition Retention
Registered
students X
Valuable actions
MAU x Months
X
MAU
Registered
students
Activation
Our North Star Metric:
# of student valuable actions per month
2 - Defining the tribe’s organization

30. Persona 3
Persona 1
Persona 2 Value prop 3
egistered
students
UserV.A.
MAUxMonths
X Value prop 1
Value prop 2 ● v.v (squad) 2
● v.v (squad) 3
MAU
Registered
X
Personae Value prop Value vehicles Enablers
enabler
squad 1
● v.v (squad) 1
● v.v (squad) 4
Value prop 4
enabler
squad 2

31. 31
Our golden
rules for tribe
strategy
1 - The tribe strategy has to be built
collaboratively with all squad leaders
2 - The goal is to create alignment and
provide context, NOT agree on a schedule
to deliver features
2 - Defining the tribe’s strategy
“Strategy is about creating a framework for all team
members to make the right decisions at every level”
Someone in a book

32. 👌 The head of product is in charge of defining actionable objectives
for their tribe, aligned with company OKRs
👌 Squad scopes are siloed by value vehicle in order to maximize
impact and minimize dependencies
👌 “Strategy” at tribe level is about creating coherence between
squads and giving them enough context so they can take the right
decisions at their own level
KEY TAKEAWAYS

33. 33
And the
Product
Manager?
From feature teams
to impact teams

34. 34
ANNUAL SQUAD
OKR
Obj. Match young
talents with
enterprises
KR x2 applications
on full-time jobs

35. STARTING WITH
OKRs
Setup week
- Stakeholders
- OKRs / quarter
- one pager
35

36. VALUE OVER
FEATURES
36

37. In order to create value,
the product vision must
precede development.
37

38. Discovery
38
BUILDING THE PRODUCT VISION
Delivery

39. TECHNICAL
DEBT vs. OKRS
Test hypothesis
through POC
contract
39

40. 40
C
O
M
M
U
N
I
T
I
E
S

41. 👌 TO CREATE VALUE, THE PRODUCT VISION MUST PRECEDE
DEVELOPMENT
👌 TO DEVELOP THE RIGHT PRODUCT THAT WILL ACTIVATE YOUR
USERS, DE-RISKING THROUGH DISCOVERY IS KEY
👌 HANDLE TECHNICAL DEBT AND AGILITY THROUGH CLEAR
CONTRACTS BETWEEN DEVELOPERS AND PMs.
KEY TAKEAWAYS