A presentation about Social Media and Virtual Worlds and how they fit in the Social Media Landscape during the IAB annual meeting in Santiago, Chile (July 2008)

3. Did you say ‘ social ’?

4. Everybody as something to say You cannot hide anymore

5. Meet the long LONG tail People is the medium

6. Social media landscape Social media Facebook is just one of them Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms

7. About Social Networks

9. Social Networks Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning

10. Brands and Social Networks Every brand can play in the social field

12. Trend #1: Interoperability Privacy is the real issue Facebook Connect Google Friend Connect Data Availability Open Social Data Portability

13. Trend #2: Niche Social Networks Small is the new Big

14. Trend #3: Mobile Toward interoperable niche mobile social networks?

15. About Virtual Worlds

17. Virtual Worlds Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel always keeps turning

18. Brands and Virtual Worlds Every brand can play in the virtual field

20. Trend #1: Sophistication Update (strongly) needed

21. Trend #2: Mobilization Update (strongly) needed

22. Trend #3: Sociabilisation + = + = Toward virtual social platforms

23. Trend #4: Googlization The first step to a 3D Web

24. What will be the next big thing?

25. Sex is the next big thing What else?

26. What will be the 2 nd next big thing?

27. Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving

28. I play, you play, they play Each segment can be targeted 5 10 15 20 30 40+

29. If you don’t find a game for you, then build one UGG has a huge potential

30. I pay, you pay, they charge Game is serious business

31. What you have to remember

32. Content is commodity You have to provide more than content

33. Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged

34. If you don’t engage, they won’t respond There are many ways to engage