Information Architecture for SEO
•Télécharger en tant que PPT, PDF•
0 j'aime•927 vues
A look at the Information Architecture for SEO. A presention given by Naoise Osborne (NVI) at Search Engine Strategies, SES Toronto in June 9th 2009.
![Indexation and Link Juice ,[object Object],[object Object],[object Object],[object Object],[object Object],Don’t expect to find it in one person! Put together your best team worker from each group and have them ALL learn SEO then co-ordinate on its implementation. INTERACTIVE STRATEGY – NVISOLUTIONS.COM](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Information Architecture for SEO
Similaire à Information Architecture for SEO (20)
Plus de iProspect Canada
Plus de iProspect Canada (20)
Dernier
Dernier (20)
Information Architecture for SEO
- 1. INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM Search Engine Optimization: Indexation and Link Juice
- 3. Marketing :: Keywords to Fuel Site Expansion INTERACTIVE STRATEGY – NVISOLUTIONS.COM
- 4. Editorial :: Page and Link Placement INTERACTIVE STRATEGY – NVISOLUTIONS.COM
- 5. Webmasters :: Link Tech, Sitemaps, Publishing, etc... INTERACTIVE STRATEGY – NVISOLUTIONS.COM
- 6. EVERYBODY NEEDS TO GET THE SEO BASICS AND SEE THE SEO BIG PICTURE
- 8. Link Juice and Indexation Cheat Sheet: INTERACTIVE STRATEGY – NVISOLUTIONS.COM Tag/Command Indexation Link Juice Robots.txt (file in root of site) EG: Disallow: /news/pdf-copies/ Stops pages or directories from appearing in Search Engine indexes – (except ‘uncrawled references’ ) Pages ‘blocked’ by robots.txt can still accumulate and pass link-juice Block what you don’t want indexed: Session IDs / dupe URLs: Disallow: *partner=* Entire directories: Disallow: /news/pdf-copies/ Internal SERPs: Disallow: *car-search-query=* External affiliate links: Disallow: *GO.cgi* If excluded pages have external links, expect 'URL-only' listings: No title, snippet, size or cache. For no listing at all, allow bots & use Meta noindex On-Page Meta No-Index (<head> of page) EG: <meta name=“robots” content=“noindex”> Stops the page from appearing in Search Engine indexes entirely The page can still accumulate and pass link-juice You may want to use Meta Noindex if: you can’t alter your robots.txt, or if robots.txt standard is not flexible enough, or if you don’t want URL listings
- 9. Link Juice and Indexation Cheat Sheet: INTERACTIVE STRATEGY – NVISOLUTIONS.COM Rel=nofollow (in an <a href> link) EG: <a href=“http://non-trusted-site.com” rel=“nofollow”> Stops spiders from following a specific link. They don’t crawl or discover through nofollow links. Stops Link Juice from flowing through a specific link Can be used from one domain to another when a link does not imply trust. Lots of controversy recently on its use within a domain to ‘sculpt PR flow’ 301 Redirection (many types of implementation) EG: redirect /old/page.php /new_page.php [301, permanent] Spiders follow redirect and discover new pages Search Engines transfer link juice from old pages to new pages If any URLs change, this is the best way to shift link juice from old to new. 301s are the only way to transfer link juice from one domain to another. Tag/Command Indexation Link Juice On-Page Meta No-follow (<head> of page) EG: <meta name=“robots” content=“nofollow”> Stops spiders from following the links on the page (which may still get indexed via other links) The pages can still accumulate link-juice (and rank), but can’t pass it on You may wish to nofollow an entire page like a list of paid sponsors.
- 12. INTERACTIVE STRATEGY – NVISOLUTIONS.COM
- 14. Thank You! Keep up with NVI: Website - NVIsolutions.com NVI Blog EN - NVIsolutions.com/blog NVI Blog FR - GO-Referencement.org E-mail me: nosborne@nvisolutions.com Follow me on Twitter @NaoiseOsborne INTERACTIVE STRATEGY – NVISOLUTIONS.COM