1. Fundamentals Of
Marketing
MKT243
Chapter 3
Consumer and Business
Decision Making
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4. Importance of understanding
consumer behavior
Consumers’ product and service
preferences are constantly changing
 Understanding how consumer make
purchase decisions can help marketing
managers to determine the most
important attribute for certain target
market
 Easily design and developing marketing
strategy

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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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