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Community
                                    Manaagement
                       Des enseignements d’un Groupe de Musique



                       p a r M in te r D ia l




vendredi 13 mai 2011
Quel groupe de rock a
                       fait le plus de concerts
                         de toute l’histoire?



vendredi 13 mai 2011
2,317
                                                  2,057
                       http://www.setlists.net/
vendredi 13 mai 2011
aucun concert pareil




vendredi 13 mai 2011
437

                       chansons différentes
vendredi 13 mai 2011
1965 - 1995

vendredi 13 mai 2011
vendredi 13 mai 2011
vendredi 13 mai 2011
vendredi 13 mai 2011
#55
                       100 Greatest Bands
                          of All Time
vendredi 13 mai 2011
vendredi 13 mai 2011
vendredi 13 mai 2011
vendredi 13 mai 2011
la réponse?




vendredi 13 mai 2011
vendredi 13 mai 2011
Produit différent
           MARKETING
           STRATEGIE
                       Technologie

                       Authenticité &
                       Experimentation

                       Désintermediation
                       Centré sur le client

                       Freemium
                       Viralisation

vendredi 13 mai 2011
Le Produit




vendredi 13 mai 2011
Un concert du Grateful Dead
                           n’est pas un concert




          C’est une expérience
                                  qui dure en moyenne 5 heures

vendredi 13 mai 2011
“Ils ne sont pas les meilleurs,
                  Mais ils sont les seuls…”
                                      Bill Graham




vendredi 13 mai 2011
La Technologie




vendredi 13 mai 2011
1972




vendredi 13 mai 2011
Authenticité &
                       Expérimentation



vendredi 13 mai 2011
vendredi 13 mai 2011
vendredi 13 mai 2011
Désintermediation




vendredi 13 mai 2011
vendredi 13 mai 2011
L
                       a
                       M
                       a   T I CK ETS
                       r
                       q
                       u
                       e
vendredi 13 mai 2011
L
                       a
                       M
                       a
                       r
                       q
                       u
                       e
vendredi 13 mai 2011
Centré sur le Client




vendredi 13 mai 2011
vendredi 13 mai 2011
vendredi 13 mai 2011
Freemium




vendredi 13 mai 2011
FREE
                       m   u   s   i   c




vendredi 13 mai 2011
vendredi 13 mai 2011
le   27   octobre




vendredi 13 mai 2011
“Taper”

                         Troc


                                Communauté


vendredi 13 mai 2011
vendredi 13 mai 2011
vendredi 13 mai 2011
FREE DOWNLOADS
vendredi 13 mai 2011
Viralisation




vendredi 13 mai 2011
Skull & Roses 7th:
                                                           1971




                                    Où êtes-vous?
                  Envoyez votre adresse et on vous gardera informé...
vendredi 13 mai 2011
Le ROI?
                       retour sur investissement




vendredi 13 mai 2011
Cercle de Gratitude




                        850
                       concerts successivement “sold out”




vendredi 13 mai 2011
p           e   n   s   e   z   c   o   m   m   e


        UN EDITEUR

vendredi 13 mai 2011
Rien n’est par hasard

                       John Barlow
                        Ecrivain des paroles pour
                           The Grateful Dead




                                                    Electronic Frontier
                                                       Foundation
                                                     (fondé en 1990)
                                                             Association Non Profit
                                                      Freedom of Speech (1st Amendment)
                                                        in context of digital age & rights




vendredi 13 mai 2011
vendredi 13 mai 2011
vendredi 13 mai 2011
Envie de suivre les actualités:
                       http://www.scoop.it/t/grateful-dead




vendredi 13 mai 2011
Envie de lire plus:




vendredi 13 mai 2011
themyndset.com                           minterdial.com                                                       minterdial.fr


                       @mdial                                     minter@themyndset.com


                                +33 6 23 65 76 61
                                 All Rights Reserved - No reproduction full or partial without prior permission

vendredi 13 mai 2011

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Leçons d'un groupe légendaire de musique pour le community management