2. A-Class digital campaign
One of the most expected cars in 2013 in Russia
Communication is divided in 2 parts:
- Emotional wave (Jan-Feb 2013)
- Product wave (March, May 2013)
Target audience: progressive, modern, young mainstream – new for Mercedes-
Benz

3. Channels of the digital campaign
Special site YouTube customized
a-class.mercedes-benz.ru channel
A-dentifier
iPad application
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4. A-dentifier iPad application
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5. Channels of the digital campaign
Special site YouTube customized
a-class.mercedes-benz.ru channel
A-dentifier Accessories application
iPad application (augmented reality)
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6. Accessories application (augmented reality)
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7. Contest on Mercedes-Benz Facebook page
Objective: increase interest and brand awareness among young, modern
audience
Task: Create a slogan for the new A-Class campaign
The slogans of the winners in this contest will be printed at OOH layouts and
the media banner in Moscow in March 2013.
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8. Contest on Mercedes-Benz Facebook page
Total number of participants - more than 8 000 people
16 winners, whose slogans were published on the billboards and media wall in
Moscow
Total reach - more than 218 000 people
MB Russia facebook-page is Number 1 of all brands in Russia by post
engagement rate in January 2013 - Socialbakers.com

9. Contest on Mercedes-Benz Facebook
page
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10. Thank you!
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