Contenu connexe Similaire à [HUBDAY] Blablacar - Le service, nouvelle killer app des marques innovantes. (20) Plus de HUB INSTITUTE (20) [HUBDAY] Blablacar - Le service, nouvelle killer app des marques innovantes.4. 20 M
15 M
10 M
5 M
2009 2010 2011 2012 2013 2014 2015
20 million
members in April 2015
A Fast Growing Community
10. TV 1.0
11 weeks
3 formats (11”, 12”, 20”)
Driver & Passenger
Desktop: Jun-Jul
Mobile: Sept-Oct
12. January February March April May June July August September October
TV Incremental Signup Calculations
Calc 2014
Un paid SU 2014
Unpaid SU 2013
13. TV Incremental Signup Calculations
Calc 2014
Un paid SU 2014
Unpaid SU 2013
January February March April May June July August September October
14. TV 2.0
2X 2014 Budget
Added Emotion
Mobile Only
Driver & Passenger
Price & Loneliness
6 sec sponsorships