Pedro Eugenio is a partner at Makazi, a data management platform (DMP) company founded in 2008 with over 200 employees, including 50 data scientists, based in the US, Brazil, Canada, Australia, and France. Makazi consolidates useful customer data from various sources using intelligent algorithms and activates personalised marketing campaigns across email, display ads, and other channels to capture, understand, and activate customers more effectively.

1. PEDRO EUGENIO
Partner Makazi

2. www.makazi.com
MAKAZI
2008
Fundação
+200
Funcionários
+50
Data Scientists
USA
Brazil
Canada
Austrália
França
Suiça
Faturamento 2013
25,6M€

3. www.makazi.com
PASSADO E FUTURO
CUSTO ALTO,
CUSTO HUMANO
CUSTO FIXO
PÚBLICO ALVO
SEM SEGURANÇA
PARA MARCA
AUTOMATIZAÇÃO
DOS PROCESSOS
CUSTO VARIÁVEL, FOCO EM ROI
PESSOA ALVO
SEGURANÇA NA EXPOSIÇÃO
DA MARCA

4. www.makazi.com
“THE SHIFT TOWARD PROGRAMMATIC WILL
CONTINUE TO DISRUPT THE INTERNET AD
MARKET BY PRESSURING PRICES IN THE
LUCRATIVE PREMIUM, GUARANTEED
SEGMENT AND BY MAKING MORE
EFFECTIVE THE NON-GUARANTEED
SEGMENT”
MARK MAY
CITI INVESTMENT RESEARCH

5. www.makazi.com
DESAFIOS
TARGETING VIEWABILITY NON-HUMAN
TRAFFIC
BRAND
SAFETY

6. www.makazi.com
CELULAR
SITE ANALYTICS
LOJA OFF
E-MAIL
DISPLAYPORTAIS

7. COMO FUNCIONA?
CONSOLIDATE
USEFUL DATA
MANAGE
WITH INTELLIGENT
ALGORITHMS
ACTIVATE
PERSONALISED MARKETING
ACTION PLAN
CAPTURAR
ENTENDER
ATIVAR
www.makazi.com

8. CRM / ANALYTICS
ERP / PARCEIROS / ETC
ALGORÍTIMOS
E-MAIL / SITE
DISPLAYS / ETC
CAPTURAR
ENTENDER
ATIVAR
COMO FUNCIONA?
www.makazi.com

9. www.makazi.com
DATA MANAGEMENT PLATFORM (DMP)
TRANSPARÊNCIA
REAL-TIME DASHBOARDS THAT BRING TOGETHER ALL MARKETING KPIS
CONTROLE DOS SEUS DADOS
TO DELIVER A CONSISTENT AND PERSONALIZED BRAND EXPERIENCE
ON THE COMPLETE CUSTOMER LIFECYCLE
PLATAFORMA EXPANSÍVEL
THAT CONNECTS WITH EXISTING TECHNOLOGIES AND SERVICE PROVIDERS
THAT ALLOWS YOU TO ADD NEW FEATURES AS NEEDS EVOLVE

10. COMO SE BENEFICIAR
DA TECNOLOGIA DMP?
www.makazi.com

11. COMO SE BENEFICIAR
DA TECNOLOGIA DMP?
www.makazi.com

12. COMO SE BENEFICIAR
DA TECNOLOGIA DMP?
www.makazi.com

13. PEDRO EUGENIO
PARTNER
peugenio@makazi.com