Retrouvez ci-dessous les liens vers les vidéos de la présentation : VR/AR Lab : The Loop OnePlus : https://www.youtube.com/watch?v=8YVXAgj20Gg Dior VR : https://vimeo.com/136715143 Husqvarna : https://www.youtube.com/watch?v=EKV5A6OCIJg NYT vr https://youtu.be/V3lh4iI1cZY Obama Yosemite https://youtu.be/djDx6LKRFdQ Shark Dive https://youtu.be/6iT-lbZ-dyU Merrell https://youtu.be/efd6WhPmTyU Mindride https://youtu.be/QN3zEVmTtjk The Climb https://youtu.be/gp7Z7jWm-uM Dreams of Dali https://youtu.be/I-Fb1lPL5WA Field Trip to Mars https://youtu.be/CWClyQkA32s Valkyrie https://youtu.be/I76ylK7iEX4 Absolut Deadmaus5 https://youtu.be/LRSJuOMDbJU Halcyon https://youtu.be/wRcwVfzBQe0

2. Peder Sandqvist
C r e a t i v e Te c h n o l o g i s t – H e a d o f V R /A R
D i g i t a s L B i N o r d i c s

4. IMMERSIVE VIDEO

5. INTERACTIVE VR
h"ps://youtu.be/T82c88iKCXU

6. The VR ecosystem - 2016
Large Medium Small
Oculus Rift & PlayStation VR
Basic immersion
Stationary installation
Immersive gaming & experiences
Gamepad interaction
Samsung Gear VR
Limited immersion
Portable
Recreational gaming & experiences
360 video based experiences
Gampad interaction
Google Cardboard
No immersion
Flatpack
Simple non-interactive experiences
360 video based experiences
Gaze interaction
Interactive VR Immersive Video

7. ‹Nr.›
Room Scale = HTC Vive
Room size & full immersion
Fully natural interaction (hands & movement)
Explore and create

8. > The Video link

9. The Video link

11. > The Video link

15. People will expect great branded VR/AR content

16. Use VR where it makes sense

17. Invest in quality:
People love great VR, but despise bad VR

18. Invest in a long-term VR/AR strategy

19. Dare to experiment

20. Let´s create the future together

21. ‹Nr.›
Laurent Nuyen
E x e c u t i v e C r e a t i v e D i r e c t o r
D i g i t a s L B i W e s t E u r o p e

22. VRcan give you
Superpowers

23. ‹Nr.›
Choose one!

24. Real
world
Unreal
world
Interacting
Viewing
VR

25. Unreal
world
Interacting
Viewing
Invulnerability
Teleportation Time Travel
Hyperspace
Real
world

26. ‹Nr.›
Teleportation
VR360°
Virtual visit
Immersive
videos

27. ‹Nr.›
> The Video link

28. ‹Nr.›
> The Video link

29. ‹Nr.›
> The Video link

30. ‹Nr.›
Invulnerability
VR AR
Simulation
Installation
Stunt

31. ‹Nr.›
> The Video link

32. ‹Nr.›
> The Video link

33. ‹Nr.›
The Video link

34. ‹Nr.›
Time Travel
VRInstallation
Immersive
films

35. ‹Nr.›
> The Video link

36. ‹Nr.›
> The Video link

37. ‹Nr.›
Hyperspace
VRGaming
Interactive
films

38. ‹Nr.›
> The Video link

39. ‹Nr.›
> The Video link

40. ‹Nr.›
> The Video link

41. ‹Nr.›
Beyond Infinite
Thank you
VR