The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
2. CANNES
LIONS
2015
World’s
most
famous
event
dedicated
to
Creativity
and
Innovation
Trends analysis from Cannes Lions 2015 by the HUB Institute 2HUB REPORT
Created
in
1954
as
the
International
Advertising
Film
Festival
in
Italy,
the
festival
changed
its
name
with
the
print
apparition
and
was
renamed
the
International
Film
Festival.
Then,
the
number
of
categories
rapidly
increased
and
the
festival
took
finally
the
name
of
the
“Cannes
Lions
International
Festival
of
creativity”.
Cannes
Lions
define
the
future
trends
by
rewarding
innovation
and
creativity
The
Hub
Institute,
a
digital
think
tank
based
in
Paris,
is
bringing
to
light
the
main
creative
and
innovative
trends
and
ads
from
this
amazing
event,
thanks
to
its
on-‐site
experts.
3. CANNES
LIONS
2015
World’s
most
famous
event
dedicated
to
Creativity
and
Innovation
Trends analysis from Cannes Lions 2015 by the HUB Institute 3HUB REPORT
1.
CREATIVITY
AND
HEALTH
2.
DATA
INSPIRED
CREATIVITY
The
rise
of
Health
Tracking
Technology,
part
of
new
creativity
value
Harnessing
the
science
of
data
with
the
art
of
advertising
The
next
frontier
between
Human
&
Machine
Creativity
?
3.
TECHNOLOGY
&
AI
:
FUTURE
OF
CREATIVITY
?
4. What’s
new
in
2015
?
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 4HUB REPORT
The
Data
Creative
Lions
are
emerging.
The
category
is
intended
to
reward
the
creative
use
of
data.
This
new
category
reveals
that
the
communication
professionals
recognize
the
importance
of
greater
convergence
between
the
art
of
creativity
and
science
of
the
data.
The
Glass
Lion
–
The
Lion
for
change
is
a
festival
novelty
.
The
award
aims
to
promote
a
more
positive
and
progressive
communication.
It
will
recognize
work
that
“implicitly
or
explicitly
addresses
issues
of
gender
inequality
or
prejudice”
5. The
2015
categories
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 5HUB REPORT
BRANDED
CONTENT
&
ENTERTAINMENT
CREATIVE
EFFECTIVENESS
CYBER
DESIGN
FILM
CRAFT
DIRECT
INNOVATIONMEDIA
MOBILE
OUTDOOR
PR
PRESSE
PRODUCT
DESIGN
PROMO
&
ACTIVATION
RADIO
TITANIUM
&
INTEGRATED
7. The
story-‐telling:
more
realistic
than
ever
The
way
of
communicating
evolves
Trends analysis from Cannes Lions 2015 by the HUB Institute 7HUB REPORT
A
part
of
the
AMC
succes
show,
THE
WALKING
DEAD
is
at
2015
Cannes
Lions.
They
came
to
explain
the
reasons
for
the
success
of
a
show
that
kills
of
its
heroes
on
a
regular
basis.
8. The
story-‐telling:
more
realistic
than
ever
The
way
of
communicating
evolves
Trends analysis from Cannes Lions 2015 by the HUB Institute 8HUB REPORT
The
writers
created
complete
characters,
with
stories
and
particular
personnalities
subject
to
evolutions.
That
is
how
they
created
an
attachement
to
the
brand.
They
then
developped
a
strong
attachement
to
the
transparency
of
their
contents.
One
can
understand
why
this
or
this
other
character
died,
there
is
a
certain
logic
to
the
unfolding
of
the
story.
Steven
Yeun
–
Glenn
dans
THE
WALKING
DEAD
9. The
story-‐telling:
more
realistic
than
ever
The
way
of
communicating
evolves
Trends analysis from Cannes Lions 2015 by the HUB Institute 9HUB REPORT
The
story-‐telling
is
pushed
to
the
maximum
of
realism.
This
narrative
technique
is
going
to
push
the
viewer
who
is
facing
the
death
of
its
favourite
characters
in
two
directions:
appreciation
or
reject.
Équipe
THE
WALKING
DEAD
à
une
cérémonie
de
remise
de
prix
11. Build
a
place
in
your
clients
hearts
BRAND
LOVE
Trends analysis from Cannes Lions 2015 by the HUB Institute 11HUB REPORT
People
are
facing
a
trumendous
amount
of
choice
options.
This
situation
makes
it
difficult
for
brands
that
wish
to
stand
out.
Yet,
when
looking
at
the
brands
that
manage
to
stay
the
most
relevant,
they
often
are
the
most
liked
ones.
The
emotional
attachement
plays
a
big
role
in
the
sustainability
of
the
brand.
It’s
going
to
encourage
people
to
stay
loyal
and
therefore
the
brand
to
survive.
This,
at
least,
is
one
of
the
big
tendencies
of
this
years
Cannes
Lions.
12. Case
1
:
3D
impression
for
visually
impaired
soon
to
be
mothers
BRAND
LOVE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
HUGGIES
The
diaper
brand,
3D
printed
the
images
of
the
first
ultrasound
of
visual
impaired
women.
The
brand
offers
a
spot
full
of
love
and
sensivity.
Trends analysis from Cannes Lions 2015 by the HUB Institute 12HUB REPORT
13. Case
2
:
Technology
puts
to
the
service
of
Alzheimer
patients
BRAND
LOVE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 13
SAMSUNG
In
Tunisia,
Samsung
developped
an
app,
The
backup
Memory,
to
help
patients
remember
their
close
ones.
The
app
allows
them
to
exercize
their
memory
and
therefore
to
slow
the
progression
of
Alzheimers
down.
HUB REPORT
15. Case
1
:
I
touch
myself,
to
detect
breast
cancer
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 15
CANCER
COUNCIL
The
1990
hit
of
the
Divinyl’s
is
being
used
as
the
anthem
for
breast
cancer.
The
Cancer
Council
for
New
South
Wales
in
Australia
wanted
an
impactfull
campaign.
The
purpose
was
to
encourage
the
self
detection
of
suspiscious
masses
in
breasts
in
the
early
stages.
Deployed
on
all
Australia,
the
campaign
touched
47%
of
the
countries
women.
HUB REPORT
16. Case
2
:
Cartoons
designed
and
adapted
for
sick
children
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 16
GRAACC
To
encourage
children
with
cancer
integration,
around
40
cartoon
characters
where
drawn
bald.
The
bald
cartoons
episodes
where
then
broadcasted
on
the
Brazilian
TV.
Children
with
cancer
where
able
to
gain
back
their
self-‐confidence.
HUB REPORT
17. Case
3
:
A
doll
to
learn
to
where
sunblock
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 17
NIVEA
On
the
beaches
of
Rio
de
Janeiro,
Nivea
distribute’s
dolls
that
reacted
to
UV
light
to
kids.
They
become
red
when
they
are
exposed
to
the
sun
without
sunscreen.
Nivea
is
raising
awareness
among
kids
to
understand
the
importance
of
sun
block
in
that
way.
HUB REPORT
18. Case
4
:
Enabling
a
tattoo
artist
to
detect
skin
cancer
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 18
SOL
DE
JANEIRO
The
brazilian
youth
sunscreen
brand
Sol
de
Janeiro,
decided
to
advertise
on
the
detection
of
skin
cancer.
The
brand
offered
brazilian
tattoo
artists
to
get
trained
by
doctors
to
recognize
the
early
stages
of
skin
cancer.
They
then
received
a
certification,
the
project
was
also
available
online.
HUB REPORT
19. Case
5
:
Disease
seen
through
the
eyes
of
children
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 19
NOEMIE
The
french
association
Noémie
is
working
on
the
integration
of
handicaped
people.
They
created
a
video
which
is
putting
forward
the
perception
differences
between
adults
and
children,
with
the
help
of
the
french
agency
Léo
Burnett.
HUB REPORT
20. Case
6
:
Every
girl
must
be
proud
of
its
body
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 20
SPORT
ENGLAND
This
girl
can
campaign
was
launched
by
Sport
England
to
encourage
women
to
transcend
the
cultural,
barriers
and
practice
sports
regarding
the
critics.
The
campaign
was
accompanied
with
a
social
media
action,
a
website
and
a
video.
HUB REPORT
21. Case
7
:
A
fish
to
prevent
from
iron
lack
in
a
body
BRAND
PURPOSE
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 21
LUCKY
IRON
FISH
In
Cambodia,
where
6
Million
people
are
suffering
from
iron
deficiency.
The
lucky
fish
company
created
an
iron
fish
that
people
can
cook
with.
The
fish,
which
is
manufactured
thanks
to
local
support,
can
bring
up
to
75%
of
someones
daily
needs
in
iron.
HUB REPORT
24. THE
RISE
OF
SMART
ROOMS
Brands
are
becoming
medias
to
catch
smart
data
24
25. More
and
more
brands
and
agencies
are
equipping
themselves
of
smart
rooms
Do
you
have
your
own
smart
room
?
Trends analysis from Cannes Lions 2015 by the HUB Institute 25
The
new
Social
Hub
of
Orange
opened
in
April
2015
HUB REPORT
26. What
is
a
newsroom
?
26
A
NEWSROOM
IS
A
PLACE
OF
REAL
TIME
INSIGHTS
AND
IDEAS
MULTI-‐SKILLS
TEAM
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
27. Making
your
brand
a
real
media
Do
you
have
your
own
smart
room
?
Trends analysis from Cannes Lions 2015 by the HUB Institute 27
The
room’s
objectives
is
to
monitor
data
and
news
in
real-‐time
to
analyze
your
earned
media
and
produce
content
in
response
HUB REPORT
28. The
Ephemeral
Cannes
Lions
2015’s
newsroom
The
Havas
Socialize
Newsroom
Trends analysis from Cannes Lions 2015 by the HUB Institute 28HUB REPORT
29. Exclusive
Interview
:
Presentation
of
the
Havas
Socialize
Newsroom
The
Havas
Socialize
Newsroom
Trends analysis from Cannes Lions 2015 by the HUB Institute 29HUB REPORT
31. THE
REAL
TIME
ERA
Trends analysis from Cannes Lions 2015 by the HUB Institute 31
We
have
entered
the
Real
time
marketing
era.
A
brand
has
always
to
be
present
for
the
connected
consumer.
It
has
become
a
way
of
thinking
and
a
philosophy.
Real-‐time
is
the
convergence
of
search,
social,
real-‐time
content
production
and
distribution.
HUB REPORT
32. The
newsjacking
trend
is
spreading
THE
REAL
TIME
ERA
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
32
Newsjacking
:
Using
real
time
to
create
content
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
33. Case
1
:
Promo
&
Activation
“Grand
prix”
2015
THE
REAL
TIME
ERA
33
VOLVO
Whenever
you
watch
a
car
commercial
broadcasted
on
TV
,
you
can
tweet
with
the
hashtag
#VolvoContest
to
tell
Volvo
who
they
think
deserves
a
brand
new
Volvo
XC60.
All
eligible
tweets
will
receive
a
response
from
Volvo,
and
each
person
must
then
tell
why
his
or
her
nominee
was
chosen.
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
34. THE
CANNES’s
GREGATOR’
FOR
THE
REAL
TIME
ERA
Trends analysis from Cannes Lions 2015 by the HUB Institute 34
The
Cannes
Social
Pulse
a
real-‐time
feed
of
Twitter
and
Instagram
posts
about
the
Groupe’s
activity
around
the
event.
The
Cannes
Radar
a
collection
of
the
most
popular
trending
topics
and
news
stories
from
the
festival
The
Cannes
Reader
will
group
together
all
the
stories
about
the
advertising
network.
Finally,
Awards
Central
will
showcase
all
the
network’s
big
wins
in
one
place.
http://www.publicisgroupeatcannes.com/
THE
FESTIVAL’S
SOCIAL
AND
ONLINE
CONTENT
HUB REPORT
36. Cannes
adds
Creative
Data
Lions
to
2015
Awards
DATA
INSPIRED
CREATIVITY
Trends analysis from Cannes Lions 2015 by the HUB Institute 36HUB REPORT
Dentsu’s
Creativity
in
the
Age
of
Data
session
"The
Lions
Innovation
Festival
will
highlight
how
data
and
technology
can
be
powerful
catalysts
for
creativity."
Philip
Thomas,
CEO
-‐
Cannes
Lions
37. Can
data
really
be
creative
?
Confluence
of
Data,
Tech
and
Emotion
DATA
INSPIRED
CREATIVITY
Trends analysis from Cannes Lions 2015 by the HUB Institute 37HUB REPORT
Dentsu’s
Creativity
in
the
Age
of
Data
session
Creative
work
is
the
most
successful
when
there
is
a
higher
purpose
and
can
change
the
world.
Data
has
the
ability
to
help
maketers
and
people
creating
more
emotional
content.
Tomorow,
sensors
will
be
everywhere
and
everything
will
be
driven
by
data.
Data
makes
marketing
better
and
enhanced
creativity
!
38. Case
1
:
Use
of
real
time
data
to
improve
everyday
life
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 38
EL
HUECO
TWITERO
A
connected
device
was
installed
inside
the
potholes
on
the
most
damaged
streets
in
the
city.
Every
time
a
car
runs
over
one
of
the
devices,
a
complaining
tweet
is
send
to
the
Department
of
Public
Works’
Twitter
account
in
order
to
encourage
them
to
make
some
roadworks.
HUB REPORT
39. Case
2
:
Creative
data
visualisation
for
an
historical
commemoration
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 39
HONDA
Internavi
is
a
data
anylsis
software
loaded
on
every
Honda
car.
Its
ancestor
was
used
when
Ayrton
Senna
realized
the
fastest
lap
of
Japan’s
Formula
One
Grand
Prix.
Honda
used
those
datas
to
recreate
this
famous
lap
using
sound
and
lights.
A
way
to
create
a
bond
between
history
and
the
present.
HUB REPORT
40. Case
3
:
Sound
data
visualization
for
a
better
immersion
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
40
THALYS
Thalys
created
three
interactive
billboards.
Each
billboard
represented
a
city,
and
each
was
host
to
more
than
1000
unique
sounds
from
that
city.
Pedestrians
were
invited
to
plug
in
with
their
personal
headphones
and
start
exploring.
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
41. Case
4
:
“Knowledge
is
the
first
step
on
the
way
to
progress”
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 41
GOOD
Sponsored
by
Progressive,
GOOD
Magazine
launched
a
vertical
of
data
driven
infographics
that
break
down
complex
issues
from
health
to
global
warming
with
solid
reporting
and
inspired
design.
HUB REPORT
42. Case
6
:
Using
data
to
improve
security
DATA
INSPIRED
CREATIVITY
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 42
CLEVER
BUOY
Optus’s
‘Clever
Buoy’
campaign
saw
M&C
Saatchi
win
the
award
in
the
mobile
category.
A
marketing
campaign
for
a
device
designed
to
prevent
shark
attacks
in
Australia.
HUB REPORT
44. TED-‐RNN
A
Recurrent
Neural
Network
trained
on
all
existing
TED
Talk
Transcripts.
The
model
outputs
machine
generated
TED
Talks,
spoken
by
a
text-‐to-‐speech
system.
All
text
is
generated
by
a
Recurrent
Neural
Network
and
voice
is
genated
with
Text-‐To-‐Speech
Synth
Case
1:
Machine
generated
TED-‐Talks
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 44HUB REPORT
45. MarI/O
by
SthBling
Case
2
:
The
learning
Ai
wich
attempt
to
master
Mario
Kart
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 45
Seth
Bling
created
Marl/O,
a
neural
network
.
This
AI
attempted
to
master
the
Nnitendo
Mario
Kart
game
on
its
own
via
a
process
of
trial
and
error,
learning
how
to
navigate
the
track
and
deal
with
other
racers.
HUB REPORT
46. Case
3
:
Building
a
deeper
understanding
of
images
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 46
Artificial
Neural
Networks
have
spurred
remarkable
recent
progress
in
image
classification
and
speech
recognition.
INCEPTIONISM
GOOGLE
RESEARCH
HUB REPORT
47. GOOGLE
CARDBOARD
Google
topped
the
Mobile
category
at
Cannes
Lions
for
Google
Cardboard.
The
object
is
a
simple
virtual
reality
platform
developed
featuring
a
fold-‐out
carboard
mount
for
a
mobile
phone.
The
simplicty
and
pleasant
low-‐tech
DIY
VR
pleased
the
jury
of
the
Lions
Case
4
:
Virtual
Reality
by
expanding
the
possibility
of
mobile
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 47HUB REPORT
48. PEPPER
HACKER
Technology
has
hijacked
family
dinnertime.
So
to
help
bring
families
together
for
dinner,
Dolmio
created
the
Pepper
Hacker.
It
cracks
pepper,
shuts
down
TVs,
wipes
out
WiFi
and
disables
mobile
devices.
Case
5
:
Technology
hijacking
to
offer
new
(un)connected
experience
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 48HUB REPORT
49. WHISKAS
Whiskas
launched
CATSTACAM,
an
Instagram
enabled
cat
camera
to
let
cats
take
photos
from
their
point
of
view
and
post
them
directly
to
their
own
instagram
account.
The
owner
may
chat
with
a
Whiskas
expert
for
a
better
understanding
of
their
animal’s
behaviour.
Case
6
:
When
cats
post
their
own
photos
to
Instagram
TECHNOLOGY
&
AI
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 49HUB REPORT
51. _Accelerate
your
digital
leadership
“UNLOCKING
THE
POWER
THAT
TECHNOLOGY
CAN
BRING.”
Cannes
Lions
2015
52. TECH
ADVERTISING
REVOLUTION
Technology
is
fundamentally
changing
how
advertising
is
created,
bought
and
sold
Trends analysis from Cannes Lions 2015 by the HUB InstituteHUB REPORT
53. THIS
YEAR
the
Ad
Tech
companies
are
central
to
the
Cannes
Lions
Talking
about
a
“seismic”
and
“tectonic”
transformation
Trends analysis from Cannes Lions 2015 by the HUB InstituteHUB REPORT
54. Technology
helps
us
to
think
outside
the
box
and
to
build
brillant
ideas.
TECH
ADVERTISING
REVOLUTION
Trends analysis from Cannes Lions 2015 by the HUB InstituteHUB REPORT
55. Technology
has
become
a
playground
for
imagination
TECH
ADVERTISING
REVOLUTION
Trends analysis from Cannes Lions 2015 by the HUB Institute 55
Augmented
reality
Eye
traking
technology
Movement
sensors
HUB REPORT
56. Case
1
:
An
interactive
experience
on
Youtube
with
just
an
“R”
TECH
ADVERTISING
REVOLUTION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
56
HONDA
To
promote
its
new
Honda
Civic
R,
the
autmotive
brand
created
a
unique
interactive
experience
on
YouTube.
The
spot
enables
the
viewer
to
switch
between
two
stories
that
highlight
the
Civic
and
its
sport
version,
by
tapping
on
the
«
R
»
touch
on
the
keyboard.
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
57. Case
2
:
using
technology
to
feel
the
product
TECH
ADVERTISING
REVOLUTION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
57
COCA
COLA
ZERO
Coca
Cola
Zero
realized
the
first
drinkable
campaign
ever.
Based
on
the
insight
that
no
one
really
knows
the
taste
of
the
drink,
the
brand
launched
a
drinkable
billboard
but
also
print,
retail
versions.
By
using
Shazam
on
mobile,
an
animation
will
enable
viewers
to
get
a
voucher
for
a
free
bottle.
HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute
58. Case
3
:
Unbelievable
Bus
Shelter
TECH
ADVERTISING
REVOLUTION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 58HUB REPORT
PEPSI
MAX
Pepsi
Max
realized
an
augmented
reallity
bus
shelter
billboard
to
make
pedestrians
live
an
extraordinary
experience.
59. Case
4
:
iBeacon
Tech
at
Cannes
Lions
TECH
ADVERTISING
REVOLUTION
Trends analysis from Cannes Lions 2015 by the HUB Institute 59HUB REPORT
Some
iBeacons
have
been
installed
throughout
the
festival
to
offer
a
variety
of
customized
interactive
experiences
and
real-‐time
information
to
participants.
"Around
Me
Enhanced”gives
a
list
view
of
nearby
attendees
who
are
also
using
the
app,
as
well
as
venues
and
events.
LinkedIn
integration
shows
first
degree
connections
in
the
area,
while
attendees
can
add
new
relationships
through
Cannes
Connect.
61. HUBDAY
CONFERENCE
Future
of
Video
&
Digital
Creativity
61
JULY
2nd,
2015
•
PARIS
8
conferences
devoted
to
digital
marketing
250
ATTENDEES
&
20
SPEAKERS
The
monthly
meeting
for
digital
and
creative
maker
CANNES
LIONS
REPORT
+
TRENDS
Best
digital
campaign
and
creative
cases
Trends analysis from Cannes Lions 2015 by the HUB Institute 61HUB REPORT
www.hubinstitute.com/hubday
62. HUB
Institute’s
website
:
hubinstitute.com/livecanneslions/
#HUBLions
:
EVERYTHING
ABOUT
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 62HUB REPORT
Cliquez
sur
le
logo
pour
accéder
à
la
page
63. HUB
INSTITUTE
:
DIGITAL
THINK
TANK
Discover
our
DIGITAL
TRANSFORMATION
PASSPORT
LEARN
MORE
63
5
PASS
FOR
EACH
OF
OUR
2015
HUBDAYS
8
conferences
devoted
to
digital
marketing
5
PASS
FOR
OUR
HUBFORUM
PARIS
2015
SUMMIT
The
annual
meeting
for
every
digital
decision-‐maker
ACCESS
TO
ALL
OUR
HUBREPORTS
2015
8
studies
and
strategic
analysis
on
the
last
digital
innovations
Trends analysis from Cannes Lions 2015 by the HUB Institute 63HUB REPORT
64. France
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44
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CONTACTS
Trends analysis from Cannes Lions 2015 by the HUB Institute
VINCENT
DUCREY
CO-‐FOUNDER
EMMANUEL
VIVIER
CO-‐FOUNDER
WWW.HUBINSTITUTE.COM
HUBINSTITUTE
@HUBINSTITUTE
@vincent_ducrey
@emmanuelvivier
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