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1©GfKMarch3,2017|Titleofpresentation Designthinking Diveinco-creativitywithGfK
2©GfKMarch3,2017|Titleofpresentation Fullintegrationof teams Short,timesaving process Gatheringexploration andcreation Clientteam permanentlyinvolved Toexploretheproblemand generatesolutionstogether withclientstakeholders, researchers,designers, andend-users Takingintoaccounttheir differentneeds,andpointsof view. Formaximum efficaciousness Aone-dayworkshop sessiontodefine,ideate, prototypeandtestnewideas Fullimmersionand consumerknowledge +Newideasproduction processthroughcollective creativity Bothsidescoveredin asingleprocess Toguaranteepackdesigns inlinewithbrandsvalues Tomonitorfeasibilityas regardswithcoststhatmay beincurredatthe productionphase. ThebenefitsoftheCo-CreationApproach
3©GfKMarch3,2017|Titleofpresentation Specialagendaforaspecialday
4©GfKMarch3,2017|Titleofpresentation ContactDESIGNTHINKING AnneLerner +3317418-6728 anne.lerner@gfk.com AboutGfK GfKisthetrustedsourceofrelevantmarketandconsumerinformationthatenablesitsclientstomakesmarterdecisions. Morethan13,000marketresearchexpertscombinetheirpassionwithGfK’slong-standingdatascienceexperience.ThisallowsGfKtodelivervitalglobalinsightsmatchedwithlocalmarketintelligencefrommorethan100countries. Byusinginnovativetechnologiesanddatasciences,GfKturnsbigdataintosmartdata,enablingitsclientstoimprovetheircompetitiveedgeandenrichconsumers’experiencesandchoices. GfKFrance 0174186000 40ruePasteur 92156SuresnesFrance Pourensavoirplus,visitezwww.gfk.com/fretsuiveznoussurwww.twitter.com/GfK

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