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Unique Value Proposition - Daniel Depaz / WSIDOM 2017

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Unique Value Proposition - Daniel Depaz / WSIDOM 2017

  1. 1. AVRIL 2017 Daniel Depaz, WSI DOM ©2015 WSI. All rights reserved. VOTRE PARTENAIRE EN MARKETING DIGITAL
  2. 2. AGENDA ● Qui sommes-nous ? ● Mon agence WSI ● L’environnement digital actuel ● Notre différenciation ● Nos clients ● Nos services ● Questions ?
  3. 3. ● Le plus grand réseau mondial d’agences en marketing digital avec 12 centres de production worldwild ● Plus de 1,000 agences dans plus de 81 pays ● Depuis 1995, aux débuts d’Internet - Plus de 20 ans d’expérience ● Des solutions qui répondent à 100% de vos besoins en marketing digital ● Des formations permanentes ● Plus de $ 160 million de CA QUI SOMMES- NOUS?
  4. 4. QUELQUES UNS DE NOS PARTENAIRES
  5. 5. MON AGENCE WSI Daniel Depaz WSIDOM - Agence Marketing Digital, Martinique, Guadeloupe et Guyane ● Près de 10 ans d’expérience dans le Digital ● Aide les entreprises à se développer grâce à internet ● Conseil stratégique en Marketing Internet et Réseaux Sociaux ● Mise en place de solutions web attractives, génération de trafic, optimisation des conversions ● Marketing digital opérationnel (emailing, pay per click campaign, netlinking, mobile,...) ● Agence certifiée gShift Partner
  6. 6. STATISTIQU ES DIGITALES Près de 3 milliards de personnes, soit 40% de la population mondiale, utilisent internet 61% des internautes recherchent des produits en ligne 83% des marketeurs affirment que les réseaux sociaux jouent un rôle important dans leur entreprise 80% des internautes détiennent un smartphone 80% 83%
  7. 7. L’ENVIRONNEMENT DIGITAL SELON WSI
  8. 8. WPO - WEB PRESENCE OPTIMIZATION Site Internet + Blog + Emailiing + Analytics Partage sur les réseaux sociaux Trafic et mesure sur le site Internet
  9. 9. POURQUOI CHOISIR WSI ? SOLUTIONS DE RÉFÉRENCE RÉSEAU INTERNATIONAL D’AGENCES MÉTHODOLOGIE ORIENTÉE VERS LES RESULTATS 20 ANS DE SUCCÈS EN SOLUTIONS DIGITALES WSI DIGITAL MARKETING LIFECYCLE
  10. 10. • Nous collaborons avec les meilleures marques et plateformes du secteur • Un accès exclusif à un support et à une formation premium • Nous délivrons des solutions performantes à des tarifs abordables • Un interlocuteur et fournisseur unique SOLUTIONS DE RÉFÉRENCE
  11. 11. • Bénéficiez d’une connaissance internationale du marché du digital • Optimisez continuellement votre stratégie grâce aux dernières tendances du secteur • Profitez d’un savoir-faire global (mondial) et de résultats obtenus localement RÉSEAU INTERNATIONAL D’AGENCES
  12. 12. WSI DIGITAL MARKETING LIFECYCLE • Méthodologie au processus éprouvé appelée WSI Lifecycle™ • Une stratégie digitale efficace • Comprendre votre business • Mettre en place des actions sur mesure pour chaque client MÉTHODOLOGIE ORIENTÉE VERS LES RESULTATS
  13. 13. • Nous avons connu les changements majeurs du secteur • Nous continuons à contruire de solides bases tout en faisant preuve de capacité d’adaptation • Des solutions soutenues par une société d’envergure internationale • Une fidélisation de la clientèle dont nous sommes fiers 20 ANS DE SUCCÈS
  14. 14. CLIENTS DU RESEAU WSI FRANCE
  15. 15. NOS CLIENTS
  16. 16. SIT E SEARC H SOCIA L MOBILE NOS SERVICES CLÉS
  17. 17. • Nous créons des solutions marketing et pas de simples sites internet • Nous vous aidons à partir du bon pied et faire bonne impression en ligne • En cohérence avec les attentes de vos prospects et clients SITE
  18. 18. • Nous aidons les bonnes personnes à vous trouver au bon moment • Analysez ce que font vos concurrents afin de vous démarquer • Augmentez votre nombre de leads et de ventes dans votre entonnoir de conversion SEARCH
  19. 19. • Nous vous aidons à construire une relation clients, pas seulement des profils de réseaux sociaux • Vous permettre de mieux communiquer avec vos clients au niveau social • Vous accompagner dans la modernisation de vos processus commerciaux pour vous faire économiser de l’argent SOCIAL
  20. 20. • Nous vous aidons à atteindre vos clients où qu’ils soient, à tous moments • L’expérience mobile DEVRAIT être “user- friendly” sur tous types d’appareils • Ciblez vos messages marketing grâce à la géolocalisation MOBILE
  21. 21. SERVICES MARKETING DIGITAL PUB DISPLAY & REMARKETING MARKETING DE CONTENU WEB ANALYSE WEB DESIGN & DÉVELOPPEMENT PAY PER CLICK VIDÉO MARKETING SOCIAL MEDIA MARKETING RÉFÉRENCEMENT (SEO) EMAIL MARKETING MARKETIN GMOBILE OPTIMISATINON DES PAGES D’ATTERRISSAGE INBOUND MARKETING
  22. 22. Marketing de contenu Vidéo Marketing Web Analyse Web Design & Développement Social Media Marketing Référencement (SEO) Optimisation des pages d’atterrissage Email Marketing Pay Per Click Marketing Mobile PUB DISPLAY & REMARKETING YUR D VOTRE PUB VOTRE PUB VOTRE PUB VOTRE PUB PROSPECT VISITE VOTRE SITE LE PROSPECT EST TRAQUÉ LE PROSPECT QUITTE VOTRE SITE VOTRE PUB APPARAÎT SUR UN AUTRE SITE LE PROSPECT REVIENT SUR VOTRE SITE Inbound Marketing Display & Remarketing
  23. 23. PAY PER CLICK Your Ad Ad VOTRE PUB PUB Pay Per Click Display & Remarketing Marketing de contenu Vidéo Marketing Web Analyse Web Design & Développement Social Media Marketing Référencement (SEO) Optimisation des pages d’atterrissage Email Marketing Marketing Mobile Inbound Marketing
  24. 24. INBOUND MARKETING ATTRACT ÉTRANGERS CONVERT VISITEURS CLOSE LEADS DELIGHT CLIENTS AMBASSADEURS Inbound Marketing Display & Remarketing Marketing de contenu Vidéo Marketing Web Analyse Web Design & Développement Social Media Marketing Référencement (SEO) Optimisation des pages d’atterrissage Email Marketing Pay Per Click Marketing Mobile
  25. 25. MARKETING DE CONTENU Marketing de contenu Display & Remarketing Vidéo Marketing Web Analyse Web Design & Développement Social Media Marketing Référencement (SEO) Optimisation des pages d’atterrissage Email Marketing Pay Per Click Marketing Mobile Inbound Marketing
  26. 26. Vidéo Marketing VIDÉO MARKETINGDisplay & Remarketing Marketing de contenu Web Analyse Web Design & Développement Social Media Marketing Référencement (SEO) Optimisation des pages d’atterrissage Email Marketing Pay Per Click Marketing Mobile Inbound Marketing
  27. 27. WEB ANALYSE Web Analyse Display & Remarketing Marketing de contenu Vidéo Marketing Web Design & Développement Social Media Marketing Référencement (SEO) Optimisation des pages d’atterrissage Email Marketing Pay Per Click Marketing Mobile Inbound Marketing
  28. 28. WEB DESIGN & DÉVELOPPMENTWeb Design & Développement Display & Remarketing Marketing de contenu Vidéo Marketing Web Analyse Social Media Marketing Référencement (SEO) Optimisation des pages d’atterrissage Email Marketing Pay Per Click Marketing Mobile Inbound Marketing
  29. 29. SOCIAL MEDIA MARKETING Social Media Marketing Display & Remarketing Marketing de contenu Vidéo Marketing Web Analyse Web Design & Développement Référencement (SEO) Optimisation des pages d’atterrissage Email Marketing Pay Per Click Marketing Mobile Inbound Marketing
  30. 30. RÉFÉRENCEMENT (SEO) Mots-clés de recherche | Concurrence Fondamentaux techniques du SEO + Base Optimisation du plan marketing de contenu Publier, Socialiser, Partager Mesurer + Améliorer Référencement (SEO) Display & Remarketing Marketing de contenu Vidéo Marketing Web Analyse Web Design & Développement Social Media Marketing Optimisation des pages d’atterrissage Email Marketing Pay Per Click Marketing Mobile Inbound Marketing
  31. 31. OPTIMISATION DES PAGES D’ATTERRISSAGE A B Optimisation des pages d’atterrissage Display & Remarketing Marketing Mobile Vidéo Marketing Web Analyse Web Design & Développement Social Media Marketing Référencement (SEO) Email Marketing Pay Per Click Marketing Mobile Inbound Marketing
  32. 32. EMAIL MARKETING A/B Email Marketing Display & Remarketing Marketing de contenu Vidéo Marketing Web Analyse Web Design & Développement Social Media Marketing Référencement (SEO) Optimisation des pages d’atterrissage Pay Per Click Marketing Mobile Inbound Marketing
  33. 33. MARKETING MOBILE Marketing Mobile Display & Remarketing Marketing de contenu Vidéo Marketing Web Analyse Web Design & Développement Social Media Marketing Référencement (SEO) Optimisation des pages d’atterrissage Email Marketing Pay Per Click Inbound Marketing
  34. 34. CONCLUSION – MULTI SERVICES 100% DIGITAL LEADERSHIP ET CRÉATIVITÉ PARTENARIATS CONNAISSANCE PRESTATION SUCCÈS
  35. 35. Questions? ?
  36. 36. Merci !
  37. 37. Contact Daniel Depaz 0696 29 40 58 Mangot Vulcin 97232 Le Lamentin www.wsidom.fr daniel.depaz@wsidom.fr Restez connecté : 0596 51 95 76

Notes de l'éditeur

  • CUSTOMIZATION NOTES: Be sure to update the month, year and your name before each presentation
  • SCRIPT FOR CLIENT: The purpose of this presentation is for you to get to know who we are, what we are all about, who we’ve done business with and of course details around digital marketing specifically.

    CUSTOMIZATION NOTE: If you change the order of the slides or remove sections be sure to update the agenda accordingly.
  • SCRIPT FOR CLIENT: If you haven’t heard about us before, that is ok, unless you are actively looking at digital marketing companies there is no reason you should know us. But I promise you, by the end of this presentation you’ll have a really good sense of what we are all about.

    WSI is a digital marketing company with a strong international presence. We are proud to say that we have the world’s largest network of digital marketers out there and actually have offices in over 80 countries. Our corporate head office is located in Toronto, Canada and we have been delivering award winning solutions to our clients since 1995, so more than 20 years now.
    We deliver all facets of digital marketing. From websites, to display and remarketing campaigns, to content marketing strategies and full analytic consultation services. Essentially we are well equipped to be you one-stop-shop for all your digital marketing needs.

    Not only do we help businesses succeed online through our digital marketing strategies but we also work hard to keep companies and professional like you educated on the latest digital marketing trends. In fact we even wrote the book on digital marketing. Here’s your complimentary copy of Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing

    NOTE TO IC: Be sure to have a copy of Digital Minds with you to give them.
  • SCRIPT FOR CLIENT: And due to our 20 years in the industry and extensive network reach, we’ve been able to partner with some of the other leading brands in the digital marketing industry as well. All of these you see on the screen here are top brands in their own digital vertical. Bigcommerce for eCommerce, Constant Contact for email marketing, Hootsuite for social media management, Acquisio for Paid Search reporting. And of course Google, Adobe and Yahoo/Bing, who I am sure you are more than familiar with. Were pretty confident that many of the other local digital marketing agencies you may meet with won’t have this extensive collection of corporate partners.
  • SCRIPT FOR CLIENT: Now a little bit about myself and my individual WSI Office.

    NOTE TO IC: Adlib here based on what you add to the slide and what you want to highlight about your office and background.

    CUSTOMIZATION NOTE: If you feel you need to break this section up over two slides feel free to do that. Just be sure to use the About My WSI Agency slide layout and follow the standard look and feel for the slide.
  • SCRIPT FOR CLIENT: Okay so that’s a little bit about who we are, now, before I get into what makes us different from other digital marketing companies out there, I’d like to speak a little bit about the current digital landscape. Here’s a look at some recent global stats as it pertains to consumer and business use of digital marketing. [NOTE TO IC: Go over each statistic]. As you can see digital marketing usage across individual and business users is only going up. It is no longer a question about whether you need to be leveraging digital marketing in your business but more of a question of how and where you are leveraging it in your business.
    NOTE TO IC: Links for each stat with further details are listed below.

    CUSTOMIZATION NOTE: Feel free to customize this slide with regional stats or add a subsequent Digital Statistics slide with regional stats. If adding a subsequent slide please use the Digital Statistics slide layout.

    Stat 1- http://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/

    Stat 2-http://www.hubspot.com/marketing-statistics

    Stat 3-https://www.globalwebindex.net/blog/80-of-internet-users-own-a-smartphone

    Stat 4- http://www.hubspot.com/marketing-statistics
  • SCRIPT FOR CLIENT: In fact, one of the common issues we see businesses running into is that because there are just so many different digital tactics nowadays they become confused as to which ones they should be using, or even how they should be using them so everything integrates nicely into one succinct digital marketing strategy.

    I’ll be honest: digital marketing is complex; it’s important to every kind of company out there, but it’s complex. In all likelihood, you’ll need strategic help to successfully leverage digital marketing (especially if you don’t have tech-savvy people or marketers in your organization).

    This is where we come in. We not only understand the complexities of digital marketing, we also realize the challenges companies face when they try to implement digital marketing themselves. To back this up, here’s a look at WSI’s Digital Strategy Map. It was designed to show businesses how many different paths one can take on the journey to defining a comprehensive and results-oriented digital marketing strategy. In most cases businesses come to us when they have gone down the wrong path or don’t know how to get back to where they need to be. And that is okay, because believe me, unless you are in the digital space everyday, knowing how all these digital tactics work together and complement each other can be difficult and overwhelming.

    So think of us as your digital marketing guide, whose job it is to help you navigate the sometimes overly complicated digital landscape.
  • SCRIPT FOR CLIENT: But let’s be honest, there are a lot of digital marketing companies out there that can help you with your digital marketing strategy. So here’s the main reasons why companies decide to work with us over others:

    We’re able to deliver best in class solutions
    We aren’t just an individual digital marketing agency. We are backed by a powerful global network of digital marketers.
    We have a proven methodology that we follow to ensure we deliver results to our clients
    And of course our longevity in the industry and the fact that we have been around for the last 20 years

    So what do each of these really mean to you and how to you benefit from these if you decide to work with us?
  • SCRIPT FOR CLIENT: Well, when it comes to our best in class solutions you benefit greatly from all the partnerships we have with other leading digital marketing solution providers. We only work with the best so we can ensure we are delivering the best solutions to our clients.

    Our partnerships also get us exclusive access to their premium supplier and training, which means we are well equipped to support your business needs, are able to easily tap into the latest digital marketing trends and pass these down to you and heaven forbid if something were to happen, we have the ability to rectify things very quickly due to our relationships.

    Because of our large global network we have also have access to these platforms and digital services at exclusive deals. We call them WSI-only deals. No one will get a better deal on the services we provide you than us. You can try to go direct with some of the supplier we use but believe me, you’ll end up spending more in the long run that way.

    And while we started as a web development company, we don’t just deliver websites. We provide our clients with a full digital marketing strategy that includes numerous digital marketing tactics all built to seamlessly integrate and compliment each other. This means we can be your one stop shop solution and eliminate the need for youto engage with multiple operating vendors

  • SCRIPT FOR CLIENT: So we have offices in 80 countries, so what? How does that really benefit you in your local market?

    Well, because of our global reach, we literally know what’s happening in the digital marketing space in all corners of the world, and we pool this knowledge and experience together and bring it back to each local market. And that where it starts to matter to you. Our presence in 80 countries enables us to leverage global insights to help resolve local marketing issues. Which means, we are able to bring our global expertise to your local market and apply digital marketing plans that we know are saving dollars and increasing results for businesses everywhere. The power of collaboration within our network means we are able to see advancements in technologies and trends, and changes in the local marketplace faster than most and directly apply these to each business with work with to ensure we are only delivering the latest in digital marketing best practices.
  • SCRIPT FOR CLIENT: Other companies may boast that they also have their own process or methodology for delivering solutions, but we can guarantee you none of them have gone through the years of refinement as our WSI Lifecycle methodology has gone through (remember, we’ve been around for 20 years).

    The WSI Lifecycle is a process methodology we use with each client, regardless of size or industry vertical. It is a highly specific blueprinting process that helps us under your business and ensure you deliver the perfect digital marketing plan customized to your marketing needs. We use it to define the executable strategy, followed by the process of building and testing it, and ultimately feeding the gained knowledge back into the cycle. Over a sustained period, the cycle uncovers more knowledge and we use to increase the performance of your campaigns with each passing month, owing to improved learning and attribution.

    We don’t believe in delivering out of the box solutions to our clients, which means you can feel confident that the strategy we put together for you is the optimal digital marketing plan for your business.

  • SCRIPT FOR CLIENT: We’ve been in business since 1995 and believe me, a lot’s happened since then. I don’t think there is any industry that has seen as much change and growth as the Internet industry has in such a short period of time.

    So why is it important to you that we’ve been around to see this all happen?

    Well, our ability to adapt through all these changes when other companies couldn’t means that we have a proven history of being agile and embracing each digital marketing trend that comes along. This means that your solutions are backed by a company that has a firm understanding of what it takes to succeed in an ever-changing landscape and come out stronger because of it. It also means that heaven forbid anything were able to happen to me you also have the support of the larger global company to ensure your business isn’t affected at all.

    Our longevity in the business is also a reflection of our mentality that we want to build long-lasting business relationships with the client we work with. We aren’t interested in the one-off solutions (though we do them), we are more interested in helping achieve your ongoing business success. This mentality is why we have been around as long as we have and is just another reason why companies choose to do business with us.


  • SCRIPT FOR CLIENT: Here’s a look at just some of the clients we have worked with. As you can see they ranges in size, from smaller local businesses to larger international brands.

    CUSTOMIZATION NOTE: Feel free to update these logos with clients you have worked with.

    NOTE TO IC: In case the client asks you questions about what sort of strategies we have delivered for certain companies we highlight on this slide, we have provided some solutions details for each below. It is best you read through this BEFORE the client presentation.

    Balloons Above the Valley – A WSI Consultant based on California, USA built them a new professionally designed and mobile-friendly website and implemented a full digital marketing strategy (SEO, PPC, remarketing, social, content and video optimization).
    Salesforce.com – An Ontario based WSI office sold their sales team the WSI social selling course and curriculum.
    Case – A WSI office in Ecuador redesigned and built their website to showcase the brand’s strong leadership within the industry. In 2015 the site won a WMA Construction Standard of Excellence award.
    CYMA – A WSI office in Mexico conducted a paid search campaign and content and social media marketing strategies to increase the number of prospects for the company
    Coca Cola – An WSI office in Egypt worked on Coca Cola’s overall brand strategy.
    Little Bangkok – A WSI office in UAE, delivered them a social media campaign and used Facebook to drive their customer base expansion and created specific marketing messages to help drive recall and aid in brand positioning.
    Toyota – One of our WSI offices in Ecuador has worked on numerous websites for Toyota Ecuador for their various product line-up. In 2014 one of the websites we built for them for Innova7 won the 2014 WMA Web Award for best overall Automotive website.
    The Gardener – WSI team in Milton, Ontario, Canada completely redesigned their website and built them a complex custom online quoting engine. In 2015 their website won the WMA Web Award for best overall Other website.
    Napoleon Grills – An Ontario, Canada based WSI Office worked with Napoleon to refresh their website with a new responsive design based on conversion architecture best practices. In 2015 the website won the WMA Web Award for best overall manufacturing site.
    Chevrolet – An WSI office based in Egypt delivered them a social media strategy aimed at expanding their fan base reach and engagement on Facebook. They conducted offline contests to drive them to their online social profiles for further interaction.
    Sunsweet – A WSI Consultant based on Ireland built the UK Sunsweet website, which won a 2015 WMA Food Industry Standard of Excellence award.
    Clinica da Mama – WSI office in Brazil built them a responsive, conversion optimized website, conducted PPC, display advertising and SEO to help with their online visibility and build audience trust.

  • SCRIPT FOR CLIENT: Here’s a look at just some of the clients we have worked with. As you can see they ranges in size, from smaller local businesses to larger international brands.

    CUSTOMIZATION NOTE: Feel free to update these logos with clients you have worked with.

    NOTE TO IC: In case the client asks you questions about what sort of strategies we have delivered for certain companies we highlight on this slide, we have provided some solutions details for each below. It is best you read through this BEFORE the client presentation.

    Balloons Above the Valley – A WSI Consultant based on California, USA built them a new professionally designed and mobile-friendly website and implemented a full digital marketing strategy (SEO, PPC, remarketing, social, content and video optimization).
    Salesforce.com – An Ontario based WSI office sold their sales team the WSI social selling course and curriculum.
    Case – A WSI office in Ecuador redesigned and built their website to showcase the brand’s strong leadership within the industry. In 2015 the site won a WMA Construction Standard of Excellence award.
    CYMA – A WSI office in Mexico conducted a paid search campaign and content and social media marketing strategies to increase the number of prospects for the company
    Coca Cola – An WSI office in Egypt worked on Coca Cola’s overall brand strategy.
    Little Bangkok – A WSI office in UAE, delivered them a social media campaign and used Facebook to drive their customer base expansion and created specific marketing messages to help drive recall and aid in brand positioning.
    Toyota – One of our WSI offices in Ecuador has worked on numerous websites for Toyota Ecuador for their various product line-up. In 2014 one of the websites we built for them for Innova7 won the 2014 WMA Web Award for best overall Automotive website.
    The Gardener – WSI team in Milton, Ontario, Canada completely redesigned their website and built them a complex custom online quoting engine. In 2015 their website won the WMA Web Award for best overall Other website.
    Napoleon Grills – An Ontario, Canada based WSI Office worked with Napoleon to refresh their website with a new responsive design based on conversion architecture best practices. In 2015 the website won the WMA Web Award for best overall manufacturing site.
    Chevrolet – An WSI office based in Egypt delivered them a social media strategy aimed at expanding their fan base reach and engagement on Facebook. They conducted offline contests to drive them to their online social profiles for further interaction.
    Sunsweet – A WSI Consultant based on Ireland built the UK Sunsweet website, which won a 2015 WMA Food Industry Standard of Excellence award.
    Clinica da Mama – WSI office in Brazil built them a responsive, conversion optimized website, conducted PPC, display advertising and SEO to help with their online visibility and build audience trust.

  • SCRIPT FOR CLIENT: Our digital solutions are centered on four core areas—site, search, social, and mobile and for every client we start from scratch to come up with the optimal digital marketing plan that is customized to their individual business needs and objectives. And while many other digital marketing companies deliver these very same services we deliver these always with you in mind.
  • SCRIPT FOR CLIENT: At the center of your digital marketing strategy is your website, which needs to be user-friendly, graphically appealing and most importantly, optimized for mobile devices. And while your website is the nucleus of your digital activities, we believe it should be more than just a destination your customer visit. It needs to deliver on the brand experience you want your customers enjoy and connect with you.

    Our site solutions will help you put your best foot forward and make a great first impression that’s consistent with what potential customers and visitors are expecting to see from you. Whether it’s fully optimized landing pages that churn out conversions, great content that attracts visitors, advanced analytics that return important campaign metrics, or full fledge inbound marketing strategies that move your customers through your purchase funnel, we’ve got all your site solutions covered.
  • SCRIPT FOR CLIENT: Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
  • SCRIPT FOR CLIENT: When it comes to social media, gone are days when all you needed was a Facebook or Twitter profile to say you were using social media in your business. Today you need to have a well defined social strategy that enables you to communicate with consumers on a social level. If you’re not socially active and available, you aren’t being found in the places where your potential customers expect you to be.

    Our social solutions can lay the groundwork for social media marketing, expand your outreach with video marketing, help you stay engaged with your current and potential customers with email marketing and even help streamline and improve your sales processes with social selling.
  • SCRIPT FOR CLIENT: The way in which consumers engage with businesses online has completely changed.. A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. That’s why it is more important than ever for businesses to maintain a connected and consistent presence across multiple platforms. and could be engaging with your brand at the same time. That means if you can’t be found for mobile search or haven’t optimized your mobile experience to be user-friendly, you are definitely losing out on potential business. And with all the advancements happening around mobile, targeting your customers based on where they are at one single moment also allows you to server them marketing messages that help them make a purchase decision faster than ever before.



  • SCRIPT FOR CLIENT: Here’s a quick look at the various digital marketing services we can provide you. This isn’t an exhaustive list by any means but it give you a good sense of why we can be your one-stop shop for all things digital marketing.

    Are there any services in particular you would like to know more about?

    CUSTOMIZATION NOTE: Unless the client asks to learn more about a service or you want to talk about a specific service that you know you’ll be prosing to them based on the research you did prior to this meeting we suggest not getting into the nitty gritty of each service. It is however up to you. This part of the presentation is completely customizable at your end. Use as many or as little of service slides that follow this as you see fit. Also we have set up the service images to animate on their own in a sequential order. If you prefer to control this animation at your end or have no animation with these graphics you can adjust at your end accordingly via the animations pane.


  • Display advertising:

    Effective Brand builders, allowing you to reach millions in a matter of days.
    Display Ads are visible on market leading websites and social media sites.

    A good campaign
    £1,000 spend
    deliver 500,000+ impressions per month
    Drive 200 -300 visitors to your website

    Remarketing:

    Ever browsed for something one day, then next time you are online, you are presented with a choice of exactly what you were looking for? That’s thanks to retargeting!

    Works well for longer buying cycles
    Good for investors and partner relationship building
    When combined with Display Advertising magnifies your brand exponentially
    Modest budget of £400.00
    80,000 impressions per month
    30 -40 revisits


  • Just because you have a website - doesn't mean you will get visitors
    WSI's paid search solutions will ensure that people will visit your website if you are willing to pay for them.
    Similar to SEO, the goal of pay-per-click (PPC) is to drive more traffic to your site.
    The main difference with PPC is that you are directly paying for every single visitor who arrives at your site after clicking on a paid search advertisement.
    SEO is a slower, more In-depth process, while PPC can deliver quick, immediate results for a fixed cost.
  • Content marketing is instrumental in establishing your brand’s reputation

    Supplement your search engine optimization strategies
    Create informed buyers
    Become a helpful and trusted resource
    Introduce your brand to new and unexpected customers
    Build personal and unique relationships with your audience
    Create a customer experience distinctive from your competitors
    Enrich customer experience
    Strengthen your place as the market authority in your niche

  • Content marketing is instrumental in establishing your brand’s reputation

    Supplement your search engine optimization strategies
    Create informed buyers
    Become a helpful and trusted resource
    Introduce your brand to new and unexpected customers
    Build personal and unique relationships with your audience
    Create a customer experience distinctive from your competitors
    Enrich customer experience
    Strengthen your place as the market authority in your niche
  • Video Marketing Slide: Focus on the shelf life and syndication opportunities of video.
  • Web Analytics: Speak about the advantage of capturing and analyzing any site or campaign’s metrics.
  • Web Design & Development: Discuss the evolution of design and the shift to mobile devices that’s taken place, which has shaped a whole new set of web design best practices.
  • Social Media lets potential customers listen to what you have to say
    Social media marketing is about building relationships and engaging with customers. It is about connecting with people who have a potential need for your products and services.
    WSI will provide training and a CMS (Hoosuite) to help you understand the potential of Social Media.
    Because the more you engage, the higher your overall visibility
  • SEO is the process of bringing iHub to the top of search engines for keywords like “new pabx”.
    WSI have an amazing success record at delivering great results for clients using content marketing and quality back linking. Our content includes:
    New pages
    articles
    blogs
    news items
    case studies
    Our SEO plans include keyword analysis, website content plans and creation, social media optimisation and link building consultations and reports

    Remember Search Engine Optimisation is not a quick fix.
  • LPO: Discuss the short attention span on the online consumer and the growing trend of on-the-go shopping. These factors can be used to develop LPs that drive great conversion rates.
  • Creative and engaging Email Marketing is key to customer retention Email is part of our daily lives. Most people will check their emails at least once a day with the majority of people accessing their inbox every time their smart phone alerts them to a new email.

    Reiterate the process of an effective email campaign.
  • Mobile Marketing: Geo-targeting, location marketing, and mobile friendly web design will be discussed on this slide. Also speak to the consumer shift from tabletop PCs to mobile devices.
  • SCRIPT FOR CLIENT: So to recap here’s the main reasons why companies decide to do business with us:

    Our leadership and creativity: We are experts in our field and develop customized solutions for each of our clients
    Our partnerships: We keep good company and have friends in high places that you are able to directly benefit from through our exclusive pricing with them or access to support and training resources
    Our knowledge: Backed by their extensive expertise in many verticals, we use our success from one corner of the globe to understand similar issues elsewhere. This enables us to leverage global insights to help resolving your specific marketing issues.
    Our delivery: We build best in class solutions for our clients that are designed for your specific business needs and follow our WSI Lifecycle methodology so we can ensure we are continually funneling our learning and insights back into your campaigns for improved performance.
    And last but not least our success: We have 20 years of proven success under our belts. We have developed award winning solutions for our clients and can do the same for you.
  • CUSTOMIZATION NOTES: Be sure to update with your contact details before you present to the client!

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