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© 2020 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Experience Webinar
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
Intervenants
Pierre Peutin
CRM & Marketing Automation Specialist
Pentalog
Glwadys Rialland
Solution Consultant Marketo
Adobe
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
Pas des produits
LES CONSOMMATEURS
ACHETENT DES EXPERIENCES
© 2018 Adobe Systems Incorporated. All Rights Reserved.
TECHNOLOGIE
TRANSPARENTE
CONNAISSANCE
& RESPECT
RENDRE
HEUREUX
PARLER D’UNE
SEULE VOIX
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Analytics Marketo Engage Magento CommerceDSP
Search
TV
Creative
Adobe Experience Cloud
Adobe Advertising Cloud Adobe Analytics Cloud Adobe Marketing Cloud Adobe Commerce Cloud
Adobe Audience Manager Adobe Campaign
Adobe Experience Manager
Adobe Target
Adobe Experience Platform
Adobe Sensei
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
Plateforme de services
digitaux, Pentalog
accompagne le client
durant tout le cycle
de vie de son produit.
SkillValue
Assessment IT
Freelancing
Recrutement
Pentalog Software Factory
Développement
Maintenance & QA
DevOps
Pentalog Growth Factory
Marketing Automation
Growth
PPC Campaigns
Pentalog Innovation Factory
Product innovation
Product Design
UX Design
Pentalabbs
Services for Equity
Fusions-acquisitions
Stratégies Financières
PENTALOG
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
Marketeurs et commerciaux : les secrets d’une
collaboration efficace
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
2019
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
Et des fonctionnalités dédiées
UN ADN ANCRE AUTOUR
DES ACHATS CONSIDERES
© 20120 Adobe. All Rights Reserved.
57% 84%6.8
stakeholders
La décision d'achat moyenne est
terminée à 57% au moment où les
clients interagissent avec un fournisseur.
Il y a 6,8 parties prenantes impliquées
dans la décision d'achat B2B moyenne.
84% des clients estiment que le
processus d'achat a pris plus de temps
que prévu.
Market Trend: l’évolution du parcours de l’acheteur
© 2018 Adobe. All Rights Reserved. Adobe Confidential.
SCENE 3 - BLANKET
Comparer AcheterExplorerS’informer
Cycle de vente long
5-7
20-30
120 à 150 interactions
17 MOIS
VENTES
7 MOIS
Nombredecontacts
Nurturing Lead Management
AttributionEngagement marketing pour
les équipes commerciales
© 2020 Adobe. All Rights Reserved. Adobe Confidential.
A quel moment passer le relais ?
© 20120 Adobe. All Rights Reserved.
Retour d’expérience :
+1040% +540% 100%
Formulaires remplis Taux conversion web Visibilité parcours
© 20120 Adobe. All Rights Reserved.
Key Takeaways:
1. Transmettre le lead au moment opportun
2. Partager les informations les plus pertinentes
3. Attribuer la reconnaissance à chaque équipe
© 20120 Adobe. All Rights Reserved.
Questions - Réponses
Pierre Peutin
CRM & Marketing Automation Specialist
Pentalog
Glwadys Rialland
Solution Consultant Marketo
Adobe
Nous contacter : 01 56 54 98 77
Marketeurs et commerciaux : les secrets d'une collaboration efficace

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Marketeurs et commerciaux : les secrets d'une collaboration efficace

  • 1. © 2020 Adobe. All Rights Reserved. Adobe Confidential. Adobe Experience Webinar
  • 2. © 2020 Adobe. All Rights Reserved. Adobe Confidential. Intervenants Pierre Peutin CRM & Marketing Automation Specialist Pentalog Glwadys Rialland Solution Consultant Marketo Adobe
  • 3. © 2020 Adobe. All Rights Reserved. Adobe Confidential.
  • 4. © 2020 Adobe. All Rights Reserved. Adobe Confidential.
  • 5. © 2020 Adobe. All Rights Reserved. Adobe Confidential. Pas des produits LES CONSOMMATEURS ACHETENT DES EXPERIENCES
  • 6. © 2018 Adobe Systems Incorporated. All Rights Reserved. TECHNOLOGIE TRANSPARENTE CONNAISSANCE & RESPECT RENDRE HEUREUX PARLER D’UNE SEULE VOIX
  • 7. © 2020 Adobe. All Rights Reserved. Adobe Confidential. Adobe Analytics Marketo Engage Magento CommerceDSP Search TV Creative Adobe Experience Cloud Adobe Advertising Cloud Adobe Analytics Cloud Adobe Marketing Cloud Adobe Commerce Cloud Adobe Audience Manager Adobe Campaign Adobe Experience Manager Adobe Target Adobe Experience Platform Adobe Sensei
  • 8. © 2020 Adobe. All Rights Reserved. Adobe Confidential. Plateforme de services digitaux, Pentalog accompagne le client durant tout le cycle de vie de son produit. SkillValue Assessment IT Freelancing Recrutement Pentalog Software Factory Développement Maintenance & QA DevOps Pentalog Growth Factory Marketing Automation Growth PPC Campaigns Pentalog Innovation Factory Product innovation Product Design UX Design Pentalabbs Services for Equity Fusions-acquisitions Stratégies Financières PENTALOG
  • 9. © 2020 Adobe. All Rights Reserved. Adobe Confidential. Marketeurs et commerciaux : les secrets d’une collaboration efficace
  • 10. © 2020 Adobe. All Rights Reserved. Adobe Confidential. 2019
  • 11. © 2020 Adobe. All Rights Reserved. Adobe Confidential. Et des fonctionnalités dédiées UN ADN ANCRE AUTOUR DES ACHATS CONSIDERES
  • 12. © 20120 Adobe. All Rights Reserved. 57% 84%6.8 stakeholders La décision d'achat moyenne est terminée à 57% au moment où les clients interagissent avec un fournisseur. Il y a 6,8 parties prenantes impliquées dans la décision d'achat B2B moyenne. 84% des clients estiment que le processus d'achat a pris plus de temps que prévu. Market Trend: l’évolution du parcours de l’acheteur
  • 13. © 2018 Adobe. All Rights Reserved. Adobe Confidential. SCENE 3 - BLANKET Comparer AcheterExplorerS’informer Cycle de vente long 5-7 20-30 120 à 150 interactions 17 MOIS VENTES 7 MOIS Nombredecontacts Nurturing Lead Management AttributionEngagement marketing pour les équipes commerciales
  • 14. © 2020 Adobe. All Rights Reserved. Adobe Confidential. A quel moment passer le relais ?
  • 15. © 20120 Adobe. All Rights Reserved. Retour d’expérience : +1040% +540% 100% Formulaires remplis Taux conversion web Visibilité parcours
  • 16. © 20120 Adobe. All Rights Reserved. Key Takeaways: 1. Transmettre le lead au moment opportun 2. Partager les informations les plus pertinentes 3. Attribuer la reconnaissance à chaque équipe
  • 17. © 20120 Adobe. All Rights Reserved. Questions - Réponses Pierre Peutin CRM & Marketing Automation Specialist Pentalog Glwadys Rialland Solution Consultant Marketo Adobe Nous contacter : 01 56 54 98 77