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ReF 4 - PASS - Le design au service de la vulgarisation - Jonathan PARDO (John Box)
- 1. LE DESIGN au service de la VULGARISATION Jonathan PARDO Réveil en Form’ // 05 | 02 | 2015
- 8. “Making things better for people” Richard Seymour, designer
- 9. INFOGRAPHICS PROTOTYPES ET MODELES 3D TYPOGRAPHIE SUPPORTS PHYSIQUES PHOTOGRAPHIE BRANDING
- 10. INFOGRAPHICS
- 14. Parce que le cerveau économise ses forces
- 15. Parce que le cerveau aime ce qui est beau There’s something almost quite magical about visual information. It’s effortless. (…). If you’re navigating a dense information jungle, coming across a beautiful graphic or lovely data visualization is a relief. It’s like coming across a clearing in the jungle. David McCandless, writer and designer
- 16. Parce que le cerveau cherche la nouveauté Pour maintenir un processus de traitement de l’information optimal, le cerveau filtre des informations sensorielles presque immédiatement après les avoir reçues 99 %
- 17. Parce que le cerveau est surmené
- 18. INFOGRAPHICS A quels sujets? Oui, en fait, sur quoi? Hein?
- 24. INFOGRAPHICS A quelles fins? Non parce que bon, c’est beau mais…
- 28. Donner envie
- 30. Rassurer
- 32. Faire appel à d’autres zones du cerveau
- 34. Mettre les choses en perspective
- 36. INFOGRAPHICS Avant / Après Dans la vrai vie des gens, ça donne quoi?
- 43. INFOGRAPHICS Bonnes pratiques C’est quoi un bon infographic ?
- 49. INFOGRAPHICS Comment? Maintenant j’ai envie. C’est malin!
- 54. Vous!
- 55. Merci Jonathan PARDO jonathan@johnbox.be Tel : 0496 07 97 98
Notes de l'éditeur
- Pour vous, le design, c’est quoi?
- Pour vous, le design, c’est quoi?
- Placer l’usager au centre de la réflexion et créer, donner vie, penser à une manière de faire mieux. C’est ça aussi la vulgarisation.
- Connexion neurologique entre les yeux et le cerveau La vision joue un rôle majeure : implique 30% de la matière grise Plus de 150 millions de cellules dans la retine
- Connexion neurologique entre les yeux et le cerveau La vision joue un rôle majeure : implique 30% de la matière grise Plus de 150 millions de cellules dans la retine
- In Brain Matters, Patricia Wolfe cites that the brain, in order to to maintain an optimal processing speed, filters incoming data and ends up discarding 99% of all sensory information almost immediately after perceiving it . Wolfe says that one key component of this filtering process is assessing whether the incoming information is different from what the brain is accustomed to seeing – Information that is in some way novel or unusual attracts the brain’s attention. Infographics provide an opportunity for your organization to add that element of novelty or uniqueness to your information and make it more noticeable to your audience. Information overload In the age of information overload, data crashes over us like a tidal wave with our attention spans becoming fractured as technology and digital media become more prevalent in our personal and professional lives. With the average person exposed to the equivalent of 174 newspapers full of information every day competition for your audience’s attention is fierce. As a result, the person your brand is trying to connect with probably spends only a few seconds on your content before deciding whether to move on to the next post, site, or network. As we continue to gain access to vast volumes of information, our attention spans are becoming more fractured. Because the brain seeks out and notices things that are different, it can be easier to attract more slivers of your audience’s attention by communicating your information visually. Differentiating your organization, brand, or ideas is critical. That fact that infographics are unique allows organizations an opportunity to make the content they are publishing stand out and get noticed. ————————————————————————————————————————————————————– This is the first post in a 4-part series covering some of the themes included in The Power of Infographics: Using Pictures to Communicate and Connect with Your Audiences – my new book now available on Amazon and Indigo. Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter | ShareThis About Mark Smiciklas Mark Smiciklas Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at Solopreneur.ca and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+. Other posts by Mark Smiciklas Tagged as: content marketing, content strategy, data visualization, David McCandless, infographics, Information graphics, information overload, Visual perception, visual thinking
- With the average person exposed to the equivalent of 174 newspapers full of information every day competition for your audience’s attention is fierce. As we continue to gain access to vast volumes of information, our attention spans are becoming more fractured. Because the brain seeks out and notices things that are different, it can be easier to attract more slivers of your audience’s attention by communicating your information visually.
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