5. 5
• Top Adobe Executives
• Michael Lewis
• Michael Keaton
• Nate Silver
• Steve Young
• Coca-cola
• Starwood Hotels
• ESPN
• Under Armor
• Time Warner Cable
• National Australian Bank
Some of the keynote speakers
6. Top themes
Your PRODUCT is your marketing, customer EXPERIENCE is your brand
Marketing beyond marketing
Need to break silos. Technology is changing the definition of marketing. The marketing department is in the
center of this change.
Reinvention is a journey
6
8. What’s new with AEM 6.1?
New branding…
AEM Sites: productivity enhancements
Enhanced AEM, Target and Campaign integrations
Development tools and enhancements
AEM Apps features
AEM Screens
8
9. AEM Sites: Productivity enhancements
New navigation style
Similar to Mac Finder
Multi-select pages and property modification
Advanced search capabilities including
analytics KPIs (i.e. goal metrics or custom
eVars)
Multi-select and multi-tag assets
Client context expanded to validate
‘journeys’
Translation workflows
Allow authors to manage multiple types of
translation with workflows (i.e. automated /
machine translation vs manual)
9
10. AEM Sites: Productivity enhancements
Layouting mode: Bringing responsive
edits to marketers
Layouting mode allows marketers to
define the way the page looks like at
specific breakpoints.
It gives the author the ability to resize,
stack, or even hide component.
Reduce the development cycle by
allowing marketers to do most of the
changes
10
11. AEM Sites: Productivity Enhancements
Analytics integration
Display your custom KPIs
directly in the AEM Sites
view
Displayed as colums
Advanced search and
filtering capabilities
11
12. Enhanced AEM, Target and Campaign integrations
Targeting mode
Create experiences directly from AEM
Very similar workflow as Adobe target
Integration with Adobe Campaign
Create campaign assets (ie emails) on
AEM. Good for reuse content and assets
Setup in AEM, add all Campaign dynamic
fields in AEM
Use directly in Campaign as asset. No need
to transfer html.
In both cases, you can leverage
Audience Manager
12
13. Development tools and enhancements
Design-to-web
From PSD to CSS/HTML
Brackets integration
Sigthly 1.1
New Brackets IDE
Eclipse IDE
13