1. Russia Online
HUBFORUM 2013
Key Facts and Figures on Russian and European Internet
Population
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2. GLOBAL OVEREW: Time Spent and Growth Across Regions
US Users Spent Most Time, Whilst Asia Pacific Outgrows Rest of the World
42,8
Global Average:
Hours per Visitor
24.7 Hours a Month
26,9
22,7
18,9 18,2
North America Europe Latin America Asia Pacific Middle East - Africa
+7%
637
596
Unique Visitors (MM)
+7%
382 408
+2%
+6% +1% Dec-11
211 215
127 135 129 131 Dec-12
Asia Pacific Europe Middle East - North America Latin America
Africa
© comScore, Inc. Proprietary. Source: comScore MMX, December 2012, Worldwide 15+, 2

3. ONLINE POPULATION EUROPE and RUSSIA
© comScore, Inc. Proprietary.

4. Online Audience Across Europe
15% of Europe’s 408 Million Internet Users are in Russia
Russia’s internet audience grew 15% since
December 2011 and reached a new
milestone: over 61 million internet users
Total Unique Visitors (000)
61 345
52 448
43 021
39 357
28 722
23 917
22 410
19 350
12 006
6 404
6 371
5 034
5 027
4 743
3 772
3 476
3 336
2 598
© comScore, Inc. Proprietary. Source: comScore MMX, December 2012, Europe 15+ 4

5. Engagement Across EU Audiences
United Kingdom 37,3
Turkey 31,0
Netherlands 30,6
Poland 29,3
Finland 27,8
France 27,7
Average Hours per Visitor
Europe 26,9
Russian Federation 26,1
Norway 24,9
Germany 24,6
Spain 23,8
Belgium 22,4
Sweden 22,0
Portugal 20,6
Denmark 20,6
Ireland 19,5
Italy 18,5
Switzerland 16,6
Austria 14,4
© comScore, Inc. Proprietary. Source: comScore MMX, December 2012, Europe 15+ 5

6. Device Share of Page Views Across Countries in Europe
Over 25% of Russia’s Page Views are from Mobiles and Tablets
65% 70% 75% 80% 85% 90% 95% 100%
United Kingdom 68,1% 24,0% 6,8%
Ireland 71,4% 21,8% 5,6%
Russian Federation 74,8% 21,7% 3,4%
Norway 86,4% 7,3% 6,2%
Netherlands 86,5% 5,2% 8,1%
Switzerland 86,6% 7,9% 5,2%
Finland 87,6% 7,9% 4,3%
Austria 88,5% 7,9% 3,5%
Sweden 89,0% 7,2% 3,7%
Denmark 89,3% 5,8% 4,7%
Italy 89,6% 6,7% 3,5%
Germany 90,2% 5,6% 3,3%
Spain 91,0% 6,2% 2,3%
Belgium 91,9% 3,4% 4,3%
France 92,3% 4,6% 2,6%
Portugal 94,0% 3,8% 2,1%
Poland 95,7% 3,2% 1,0%
Turkey 96,2% 2,3% 1,5%
PC Mobile Tablet Other
© comScore, Inc. Proprietary. Source: comScore Device Essentials, December 2012, Europe – Share of browser based page views 6

7. Device Preferences Throughout the Day
Most Weekday Tablet Usage Occurs Between 8pm and 9pm
Tablets popular
at night
PCs dominate
Share of Device Page Traffic on a Typical Workday
working hours
Mobiles brighten
the commute
© comScore, Inc. Proprietary. Source: comScore Device Essentials, Monday, 21st January 2013, UK 7

8. Turkey Leads The Way With Most Searches per Searcher in Europe
Russia Internet Users Searched 118 Times on Average During December
242,7
195,4
Searches per Searcher
160,8
149,5
138,4 138,8 133,6
131,0 127,3 125,9
124,0
118,2 118,2 117,4 115,5
105,5
103,8
93,4 89,6
© comScore, Inc. Proprietary. Source: comScore, qSearch, December 2012, Europe 15+ 8

9. Under 35 Year Olds Accrue Nearly 50% of Time Spent in Europe
Composition of Minutes per Age Group Varies Greatly
Europe 23,1 24,2 20,6 17,5 14,7
France 15,1 17,6 20,2 19,2 27,9
% of Total Minutes
Germany 15,7 19,3 19,3 24,3 21,4
Italy 20,8 21,2 23,5 19,4 15,1
Spain 16,4 24,9 25,4 19,1 14,3
UK 20,1 22,8 20,2 19,4 17,6
Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
© comScore, Inc. Proprietary. Source: comScore MMX, December 2012, Europe 15+ 9

10. Russian Online Audience is Younger than the Audience in Europe
Unique Visitors by Age, %
Europe 21,6 24,0 21,0 17,3 16,0 Age
groups:
15-24
25-34
35-44
45-54
55+
Russia 24,9 31,0 22,2 14,7 7,2
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
© comScore, Inc. Proprietary. Source: comScore MMX, February 2013, Europe 15+, Russian Federation !5+ 10

11. Profile: Russian Online Audience
19 052
Total Unique Visitors (000) 15 256
13 645
9 033
4 396
48%
Male
Age:
15-24 25-34 35-44 45-54 55+
52%
Female
St Petersburg 2 457
Moscow 6 756
Far-Eastern 2 636
The Urals 5 368
Siberian 8 084
Southern 8 555
Volga Basin 12 120
Northwestern (excl. St Petersburg) 4 490
Central (excl. Moscow) 10 915
© comScore, Inc. Proprietary. Source: comScore MMX, February 2013, Russian Federation 15+ 11

12. ONLINE VIDEO - RUSSIA
© comScore, Inc. Proprietary.

13. Russian Online Audience and Online Video Viewing Audience
64 000
Unique Visitors (000)
62 000 14%
60 000
61 769
58 000
56 000
54 000 Total Unique Viewers (000)
54 218
52 000
50 000
Jan Jan
2012 2013
16%
58 000 Unique Viewers (000)
56 000
54 000
55 975
52 000
50 000
48 000
46 000 48 145
Total Unique Viewers (000)
44 000
Jan Jan
2012 2013
Source: comScore Video Metrix, January 2013 vs 2012, Russia 15+
© comScore, Inc. Proprietary. Source: comScore MMX, January 2013 vs 2012, Russia 15+ 13

14. Russian Online Video Audience is Growing Fast
+16%
56,0 mln
AUDIENCE GROWTH
48,1 mln
Jan 2012 Jan 2013
© comScore, Inc. Proprietary. Source: comScore Video Metrix, January 2013 vs 2012, Russian Federation 15+ 14

15. Engagement is Also Growing
77,4 billion
minutes
50,9 billion
minutes
January 2012 January 2013
© comScore, Inc. Proprietary. Source: comScore Video Metrix, Russia, Age 15+, January 2012 vs 2013

16. Who Are Those People
17 348
Unique Viewers a month (000)
13 967
12 486
8 215
52%
3 958
48%
Age 15-24 25-34 35-44 45-54 55+
7% • Women represent more than
15-24
half of the audience (52%),
15% 25%
25-34
however they view only around
35-44
44% of all videos
45-54
• 31% of the total audience are
22%
25-35 year olds, viewing around
31% 55+
32% of all videos
© comScore, Inc. Proprietary. Source: comScore MMX, January 2013, Russia 15+ 16

17. More mature audiences are catching up with teenagers and younger
people
18%
-2% 52%
Audience Growth
26%
48%
January 2012
26% January 2012
январь 2012
January 2013
январь 2013
January 2013
39%
Age 15-24 25-34 35-44 45-54 55+
© comScore, Inc. Proprietary. Source: comScore MMX, Demographic Profile, Russia 15+, January 2012 vs 2013 17

18. Engagement in video viewing is growing too
213,7
196,8
Videos per person a month
179,1
52%
157,1 159,9
141,6 48%
133,3
123,3
112,7
97,3
+36% + 48% + 45% + 42% +46%
Age 15-24 25-34 35-44 45-54 55+
The most engaged online video audience are still 15-24 year olds, however
25-34 and even 35-44 are not that far behind
© comScore, Inc. Proprietary. Source: comScore MMX, Demographic Profile, Russia 15+, January 2012 vs 2013 18

19. 3 of 5 Top Social Networks in Europe are Russian
Top 5 Social Networks in Russia
VK.COM 43 912
Unique Visitors (000)
Odnoklassniki 33 858
Mail.Ru - My World 16 816
FACEBOOK.COM 11 900
TWITTER.COM 4 823
Top 5 Social Networks in Europe
FACEBOOK.COM 260 426
VK.COM 66 573
TWITTER.COM 53 708
Odnoklassniki 50 217
Linkedin 48 547
© comScore, Inc. Proprietary. Source: comScore MMX, February, Russia 15+, Europe 15+ 19

20. TOP 20 PROPERTIES IN RUSSIA – comScore MMX, January 2013
TOP 20 SITES IN RUSSIA Total Unique Average Usage Average Minutes
comScore MMX, January 2013 Visitors (000) Days per Visitor per Visitor
Total Internet Audience Age 15+ 61 769 18,0 1 591,7
1 Mail.ru Group 53 086 12,7 364,6
2 Yandex Sites 52 578 12,5 91,9
3 Google Sites 46 604 8,6 101,1
4 VK.COM 44 511 12,0 387,6
5 Microsoft Sites 27 660 4,6 16,6
6 Wikimedia Foundation Sites 26 418 3,8 15,0
7 Ucoz Web Services 24 433 2,8 6,5
8 RosBusinessConsulting 19 394 3,3 25,0
9 Rambler Media 18 688 5,3 23,1
10 AVITO.RU 16 472 3,6 54,3
11 SUP Media 15 528 3,8 13,1
12 Gazprom Media 13 104 2,6 10,8
13 Technorati Media 12 857 2,1 2,0
14 FACEBOOK.COM 12 826 4,0 33,1
15 KINOPOISK.RU 11 972 3,0 13,5
16 MIH Limited 11 610 2,4 12,5
17 Pronto Moscow 9 030 2,2 10,7
18 VGTRK Sites 8 659 3,1 9,4
19 Map Makers Sites (GISMETEO) 8 584 5,3 5,8
20 LiveInternet 8 540 2,2 9,1
© comScore, Inc. Proprietary. Source: comScore MMX, January 2013, Russia 15+ 20

21. Key Takeaways
.
Russia has the biggest online audience Local social networks remain the leading social
in Europe network Social Networks reach 87,8% of Russian
15% of European online population comes online population capture the largest share of
from Russia consumers’ time - 9,6 hours per person a month on
Media landscape is fragmenting average
Over 25% of page views in Russia now
occur on a smartphone or tablet. The rapid
adoption of internet enabled devices is Russian Internet companies are among top
contributing to a more fragmented digital internet publishers on the international level.
media landscape. Whereas they still dominate local media landscape
Mail.ru Group, Yandex and VK are among TOP 20
Online video is rapidly growing internet publishers in Europe and TOP50 WW.
The online video audience in Russia grew
16 percent in the past year. YouTube still Yandex is is in TOP5 WW search engines.
top video property followed by local Russian
streamers.
© comScore, Inc. Proprietary. 21

22. ABOUT COMSCORE
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23. FORUM
Moscow
April 2nd 2013
CONNECTING DIGITAL INFLUENCERS
FRENCHWEB.FR
LE MAGAZINE DES PROFESSIONNELS DU NET

24. FORUM
Moscow
April 2nd 2013
CONNECTING DIGITAL INFLUENCERS
FRENCHWEB.FR
LE MAGAZINE DES PROFESSIONNELS DU NET