Une part importante des retailers se trouvent maintenant en ligne, de plus en plus de pure players se développent directement depuis le web, sans support physique. Pour accompagner leur développement, le premier panel de la journée rassemblait sur scène Sandrine Decorde, consultante digital, Stéphanie Tramicheck, Country Manager France de Pinterest, et Jonathan Bryant, fondateur de Connected Photo. Ils ont pu discuter des tendances 2015 pour le Retail, autant sur les sites e-commerce, les plateformes sociales qui les accompagnent, et les solutions d’intégration du digital en magasin. Retrouvez leur intervention dès maintenant dans le replay du HUBDAY.

1. The power of visual discovery

2. Confidential 2
Pinterest is a visual discovery
tool that helps people find
ideas for all their interests
and projects
Confidential

3. Confidential
Pinterest helps with questions where
the answer may differ from person to person
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Find great vacation ideas and inspiration from TripAdvisor, your source for the
web's best reviews and travel articles. Travel ideas for beach, family, casino…
Travel Destinations - Home
www.traveldest.com/
Direct Travel is developing a new website, stay tuned for the launch in the
near ... :Travel Destinations rated best corporate travel agency in Baltimore
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Apr 14, 2014 - These popular but disappointing destinations are more letdown
than must-see. Like this ... It's full of our best tips, trip ideas, and travel deals.
Travel destinations
Confidential

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These personal questions represent
an opportunity much bigger than search
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GENERAL SPECIFIC
“Maybe I need
a vacation”
“How about
southeast Asia”
“Thailand
sounds nice”
“This June I’m
going to Bangkok”
Search engines

5. Discovery
Curated, not computed
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People use Pinterest to
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Find Pins in feeds,
through search and on boards
Discover Save
Collect Pins on boards
with the Pin It button
Do
Try, buy or learn
more from your Pins

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From Pinterest
Here’s how it works
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From the web
People Pin
your content
1 They organize
Pins on boards
2 They discover
Pins through feeds
3
They click back to your site4
Recipes to try

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The Pinner Journey:
Finding ideas and bringing them to life
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Discover Do
Just looking Maybe I could Narrowing it down I know what I want

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The Pinner Journey:
Finding ideas and bringing them to life
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Discover Do
Just looking Maybe I could Narrowing it down I know what I want
Awareness Consideration Preference Purchase

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A positive, intentional action that endorses your brand
and creates a chain reaction of sharing
The power of Pinning
The average
Pin is repinned
11x
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Running
Makinde Adeagbo
Health & fitness
Lauren Michaels
Bucket list
Kevin Knight
Marathons
Shahrnaz Shifteh
A better me
Sadia Latifi
Read this
Tracy Chou
Resolutions
Ben Chiaramonte
My first marathon
Greg Hoy
Adventures
Yuka Yamaguchi
Training
Tiffani Jones Brown
When I’m 40
Gabe Trionfi

11. 30 billion Pins
750 million boards
organized by people into more than
Source: Internal dataConfidential

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Languages
are available
30+
of usage is on a
mobile device**
75%
Who’s on Pinterest?
12
monthly users*
70M
of all signups
are men**
1/3
Source: *comScore (September 2014); **Internal data

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Businesses are at the heart of Pinterest
2/3 of what people Pin comes from businesses.
People on Pinterest need businesses to make their ideas a reality.
Source: Internal data 13Confidential

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Verify your website and explore Pinterest Analytics
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Verifying your website lets Pinners
know it’s the real you
See what people like from your Pinterest profile
and website, and get data about your audience to
learn what your customers really want

15. Confidential
Use Rich Pins
Rich Pins include extra information right on the Pin itself.
There are five types of Rich Pins:
Place Pins include a map, address, and phone number
Article Pins include headline, author and story description
Product Pins include real time pricing, availability &
where to buy
Recipe Pins include ingredients, cooking times and
serving info
Movie Pins include ratings, cast members and reviews
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16. The 3 recipes for retailers on Pinterest

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Pinterest and your Market objectives
AWARENESS
Pinterest is effective at reaching your core target audience
ENGAGEMENT
An engagement on Pinterest is a strong sign of intend (saving) and advocacy (sharing)
DRIVE TRAFFIC
Pinterest can drive additional people to your site and grow referred revenue

18. Confidential
Pinterest recipe for retailers: #1
Have multiple touch point of the purchase funnel
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Discover Do
Just looking Maybe I could Narrowing it down I know what I want
Awareness Consideration Preference Purchase

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Pinterest recipe for retailers: #2
Focus on creative + call-to-action that drive desired pinner
action
1. Detailed descriptions
2. Step-by-step instructions and how-tos
3. Lists
4. Text overlays
5. Tasteful branding
6. Colors and settings that convey your brand

20. Confidential
Pinterest recipe for retailers: #3
Listen & analyse
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21. Best in Class Retailers

22. Walmart + Pinterest
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Source: Internal Data

24. Target + Pinterest
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28. Retail & CPG Ideas

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2
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32. Thank you
Stephanie Tramicheck
stramicheck@pinterest.com
@stramich

33. Confidential
Pinterest is…
A visual bookmarking tool, not a photo-sharing site or social network
About self-discovery, not self-promotion
For everyone’s inner creative, not only for “creatives,”
artists and makers
For all your interests, not just for weddings or crafts
Enriching, not just for killing time
Curated by people, not computed by algorithms
About your future, not your past
Confidential 33