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CHAPTER 3

#HUBLIONS
INNOVATIONS FROM CANNES LIONS 2015
CANNES	
  LIONS	
  2015	
  
World’s	
  most	
  famous	
  event	
  dedicated	
  to	
  Creativity	
  and	
  Innovation
Trend...
CANNES	
  LIONS	
  2015	
  
World’s	
  most	
  famous	
  event	
  dedicated	
  to	
  Creativity	
  and	
  Innovation
Trend...
Cannes	
  Lions	
  Innovation
CANNES	
  LIONS	
  2015	
  
Trends analysis from Cannes Lions 2015 by the HUB Institute 4HUB...
The	
  2015	
  categories
CANNES	
  LIONS	
  2015	
  
Trends analysis from Cannes Lions 2015 by the HUB Institute 5HUB REP...
The	
  2015	
  prizes
CANNES	
  LIONS	
  2015	
  
Trends analysis from Cannes Lions 2015 by the HUB Institute 6HUB REPORT
...
#1. TECHNOLOGY &
DATA TO ENTERTAIN
CONSUMERS
EA	
  SPORTS
To	
  make	
  their	
  american	
  football	
  game,	
  Madden	
  relevant	
  again,	
  EA	
  Sports	
  
crea...
AUSTRALIAN	
  BUREAU	
  	
  
OF	
  STATISTICS
The	
  Australian	
  Bureau	
  of	
  Statistics	
  turned	
  datas	
  from	
...
McDONALD’S
Seeking	
  to	
  increase	
  their	
  foot	
  fall	
  and	
  their	
  CRM,	
  McDonald’s	
  Germany	
  
provide...
TRIPADVISOR
TripAdvisor	
  predicted	
  93%	
  of	
  the	
  outcomes	
  of	
  the	
  2014	
  Brazil	
  World	
  Football	
...
#2. MAKE USEFUL
INNOVATIONS FOR
CONSUMERS
TALWAR	
  	
  
BINDI
To	
  fight	
  against	
  indian	
  women’s	
  iodine	
  Deficiency,	
  Talwar	
  Bindi	
  and	
  the...
DIAGENETIX
Deases	
  and	
  their	
  proliferation	
  is	
  still	
  a	
  big	
  issue	
  for	
  farmers	
  around	
  the	...
COLGATE	
  	
  
PALMOLIVE
The	
  toothpaste	
  brand,	
  created	
  receipts	
  presenting	
  the	
  exact	
  amount	
  of...
#3. INNOVATION,
TO SERVE
CUSTOMIZATION
WHAT3WORDS
The	
  company	
  created	
  a	
  revolutionnary	
  addressing	
  system	
  based	
  on	
  a	
  3	
  
word	
  c...
THE	
  	
  
ECONOMIST
To	
  make	
  their	
  content	
  more	
  accessible,	
  The	
  Economist	
  launched	
  a	
  vast	
...
LIBERTY	
  MUTUAL	
  
INSURANCE
With	
  the	
  Moving	
  Words	
  campaign	
  the	
  insurance	
  company	
  equiped	
  th...
NETFLIX	
  
Netflix	
  used	
  Topics	
  Model,	
  a	
  data	
  analyzing	
  tool	
  to	
  understand	
  how	
  they	
  co...
NIKE	
  +
Nike	
  +	
  used	
  the	
  data	
  recorded	
  on	
  their	
  subscribers	
  in	
  2014	
  and	
  created	
  a	...
#4. LATEST WINNERS
IN CLASSIC LIONS
CATEGORIES
CANNES
LIONS 2015
FILM
GEICO
For	
  its	
  latest	
  pre-­‐roll	
  ads,	
  the	
  insurance	
  company	
  decided	
  to	
  make	
  ads	
  that	
 ...
LEICA
Leica	
  celebrated	
  the	
  100	
  years	
  of	
  it’s	
  creation	
  with	
  an	
  artsy	
  film	
  recreating	
 ...
FILM
CRAFT
CANNES
LIONS 2015
JOHN	
  LEWIS	
  
The	
  english	
  retailer	
  made	
  a	
  video	
  ad	
  for	
  Christmas	
  2014.	
  It	
  was	
  feat...
HONDA
With	
  their	
  «	
  The	
  Other	
  Side	
  »	
  video	
  ad,	
  Honda	
  offered	
  viewers	
  the	
  
opportunit...
BRANDED

CONTENT &

ENTERTAINMENT
CANNES
LIONS 2015
NZ	
  TRANSPORT	
  	
  
AGENCY
Making	
  a	
  safety	
  campaign	
  aimed	
  to	
  young	
  drivers	
  isn’t	
  easy.	
  I...
LOWE’S
Using	
  Vine’s	
  pause	
  option,	
  the	
  retailer	
  created	
  6	
  seconds	
  long	
  «	
  How	
  To	
  »	
 ...
TITANIUM
&
INTEGRATED
CANNES
LIONS 2015
DOMINO’S	
  
Domino’s	
  started	
  an	
  emoji	
  ordering	
  system	
  for	
  their	
  subscribers.	
  People	
  
could	...
JORDAN	
  
To	
  honor	
  Derek	
  Jeter	
  an	
  american	
  baseball	
  legend,	
  the	
  Jordan	
  Brand	
  invited	
  ...


Learn more about

HUB	
  Institute’s	
  website	
  :	
  hubinstitute.com/livecanneslions/
#HUBLions	
  :	
  EVERYTHING	
  ABOUT	
  CANNES	
 ...
Discover	
  our	
  two	
  other	
  reports	
  from	
  Cannes	
  Lions	
  2015	
  on	
  Slideshare
#HUBLions	
  :	
  EVERYT...
Discover	
  our	
  DIGITAL	
  TRANSFORMATION	
  PASSPORT
HUB	
  INSTITUTE	
  	
  :	
  DIGITAL	
  THINK	
  TANK
Trends anal...
France	
  :	
  44	
  Rue	
  Notre	
  Dame	
  des	
  Victoires,	
  75002	
  Paris
CONTACTS
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#HUBLIONS : INNOVATIONS FROM CANNES LIONS 2015

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The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions

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#HUBLIONS : INNOVATIONS FROM CANNES LIONS 2015

  1. 1. HUBinstitute.com CHAPTER 3
 #HUBLIONS INNOVATIONS FROM CANNES LIONS 2015
  2. 2. CANNES  LIONS  2015   World’s  most  famous  event  dedicated  to  Creativity  and  Innovation Trends analysis from Cannes Lions 2015 by the HUB Institute 2HUB REPORT Created   in   1954   as   the   International   Advertising   Film   Festival  in  Italy,  the  festival  changed  its  name  with  the   apparition  of  print  and  was  renamed  the  International   Film   Festival.   Then,   the   number   of   categories   rapidly   increased   and   the   festival   finally   took   the   name   of   “Cannes   Lions   International   Festival   of   creativity”.   Cannes   Lions   define   the   future   trends   by   rewarding   innovation  and  creativity   The  Hub  Institute,  a  digital  think  tank  based  in  Paris,  is   bringing  the  main  creative  and  innovative  trends  and   ads  from  this  amazing  event  to  light,  thanks  to  its  on-­‐ site  experts.  
  3. 3. CANNES  LIONS  2015   World’s  most  famous  event  dedicated  to  Creativity  and  Innovation Trends analysis from Cannes Lions 2015 by the HUB Institute 3HUB REPORT #1.  TECHNOLOGY  &  DATA  TO  ENTERTAIN  CONSUMERS #2.  MAKE  USEFUL  INNOVATIONS  FOR  CONSUMERS #3.  INNOVATION,  TO  SERVE  CUSTOMIZATION   #4.  LATEST  WINNERS  IN  CLASSIC  LIONS  CATEGORIES
  4. 4. Cannes  Lions  Innovation CANNES  LIONS  2015   Trends analysis from Cannes Lions 2015 by the HUB Institute 4HUB REPORT This  year’s  edition  of  the  Cannes  Lions  was  the  first  one  to  present  a   LIONS  INNOVATION  FESTIVAL   Centered   around   data,   Biology,   urbanism   and   several   different   topics   alike,   technology   is   becoming   a   preponderant   marketing   tool   in   every   field.   But   in   opposition  to  the  growing  fascination  marketers  and  ad  people  have  for  technology,   the  customers  are  mainly  remaining  suspiscious  about  it’s  use.  Big  Data  highlights   privacy  issues.     So  how  can  we  show  the  pureness  of  our  intentions  to  people  regarding  the  use  of   their  informations?  How  can  we  turn  them  into  believers?     Somehow   the   presented   cases   are   showing   us   the   paved   way,   to   learn   how   to   entertain,  to  proove  the  usefullness  and  the  applications  of  marketing  with  datas.  
  5. 5. The  2015  categories CANNES  LIONS  2015   Trends analysis from Cannes Lions 2015 by the HUB Institute 5HUB REPORT BRANDED  CONTENT  &  ENTERTAINMENT CREATIVE  EFFECTIVENESS CYBER DESIGN FILM  CRAFT DIRECT INNOVATION MEDIA MOBILE OUTDOOR PR PRESSE PRODUCT  DESIGN PROMO  &  ACTIVATION RADIO TITANIUM  &  INTEGRATED FILM
  6. 6. The  2015  prizes CANNES  LIONS  2015   Trends analysis from Cannes Lions 2015 by the HUB Institute 6HUB REPORT GRAND  PRIX  winning  campaign GOLD  LION  winning  campaign SILVER  LION  winning  campaign BRONZE  LION  winning  campaign SHORLISTED  campaign INNOVATION  LION
  7. 7. #1. TECHNOLOGY & DATA TO ENTERTAIN CONSUMERS
  8. 8. EA  SPORTS To  make  their  american  football  game,  Madden  relevant  again,  EA  Sports   created  real  time  GIFs  based  on  real  NFL  game  actions  and  stats.  They   called  it  the  Giferator  and  used  it  to  publish  real  time  ads.  Users  were   ultimately  able  to  create  their  own  Madden  GIFs  and  to  publish  them   resulting  in  more  than  420,000  GIFs  shared  accross  the  internet Case  1  :  Using  real  time  advertising  and  GIFs  to  create  awareness #1.  TECHNOLOGY  &  DATA  TO  ENTERTAIN  CONSUMERS Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 8
  9. 9. AUSTRALIAN  BUREAU     OF  STATISTICS The  Australian  Bureau  of  Statistics  turned  datas  from  every  town  in   Australia  into  a  mobile  game  called  «  Run  That  Town  ».  The  objective  :     helping  citizens  to  understand  the  impact  of  the  data  they  gathered  on   the  country  policies.  They  succeed  in  raising  awareness  about   urbanisation  choices  made  in  their  neigborhoods.   Case  2  :  Use  gaming  to  help  a  better  understanding   #1.  TECHNOLOGY  &  DATA  TO  ENTERTAIN  CONSUMERS Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 9
  10. 10. McDONALD’S Seeking  to  increase  their  foot  fall  and  their  CRM,  McDonald’s  Germany   provided  all  its  products  with  codes  that  Once  registered  in  the  McApp,   offered  the  opportunity  to  win  prizes.  Whithin  3  months,  400,000   consumers  informations  and  habits  were  collected.  Thanks  to  the  data,   geolocated  targeting  was  improved  to  increase  trafic  and  sales. Case  3  :  Use  a  game  to  collect  behavioral  data   #1.  TECHNOLOGY  &  DATA  TO  ENTERTAIN  CONSUMERS Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 10
  11. 11. TRIPADVISOR TripAdvisor  predicted  93%  of  the  outcomes  of  the  2014  Brazil  World  Football   Cup  matches.  They  based  their  predictions  on  the  quality  of  the  players   accomodations  the  night  before  a  match  and  called  it  the  HotelCup.  They  used   the  reviews  and  the  rankings  from  their  plateform  to  compare  the  hotels.  The   site  highlighted  its  accuracy  and  quality  of  the  reviews. Case  4  :  Consumer  Generated  Content  used  to  prove  a  brands  value #1.  TECHNOLOGY  &  DATA  TO  ENTERTAIN  CONSUMERS Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 11
  12. 12. #2. MAKE USEFUL INNOVATIONS FOR CONSUMERS
  13. 13. TALWAR     BINDI To  fight  against  indian  women’s  iodine  Deficiency,  Talwar  Bindi  and  the   Neelvasant  Medical  Foundation  &  Research  Centre  created  the  Life  Saving Dots.  These  are  bindi’s  filled  with  iodine  that  will  be  diffused  in  the   woman’s  body  throughout  the  day  allowing  her  to  receive  her  daily   amount  of  iodine.   Case  1  :  Use  innovation  to  adapt  to  local  habits #2.  MAKE  USEFUL  INNOVATIONS  FOR  CONSUMERS Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 13
  14. 14. DIAGENETIX Deases  and  their  proliferation  is  still  a  big  issue  for  farmers  around  the   world.  To  help  them  gain  some  time,  Diagenetix  invented  the  Bioranger,  a   simple  device  that  helps  them  manage  and  survey  the  apparition  as  well   as  the  proliferation  of  deseases  in  their  fields.  The  data  collected  is  then   send  to  the  cloud  where  it  can  be  matched  with  nearby  farms.   Case  2  :  Data  helps  updating  one  of  the  worlds  oldest  jobs   #2.  MAKE  USEFUL  INNOVATIONS  FOR  CONSUMERS Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 14
  15. 15. COLGATE     PALMOLIVE The  toothpaste  brand,  created  receipts  presenting  the  exact  amount  of  sugar  in  each   items  bought  by  indian  customers.  Colgate  therefore  collected  the  amount  of  sugar   in  all  items  available  in  indian  supermarkest.  They  also  offered  a  discount  on  the   same  receipt  for  their  newest  toothpaste.  The  amount  of  the  discount  increasing   with  the  sugar  amount  on  the  receipt.   Case  3  :  Use  product’s  data  to  promote  an  innovation #2.  MAKE  USEFUL  INNOVATIONS  FOR  CONSUMERS Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 15
  16. 16. #3. INNOVATION, TO SERVE CUSTOMIZATION
  17. 17. WHAT3WORDS The  company  created  a  revolutionnary  addressing  system  based  on  a  3   word  combination.  They  created  a  mapping  of  the  world  relying  on  67   trillions  3  meter  squares.  The  related  app  help  people  to  localize   themselves  easily  with  only  3  key  words.  The  system  can  even  work  with   low  network.   Case  1  :  Use  data  to  create  a  different  map  of  the  world   #3.  INNOVATION,  TO  SERVE  CUSTOMIZATION   Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 17
  18. 18. THE     ECONOMIST To  make  their  content  more  accessible,  The  Economist  launched  a  vast   retargeting  campaign  on  their  competitors  website.  They  used   contextualised  and  funny  catchphrases  and  animations  to  draw  attention   towards  a  publication  that  is  often  considered  as  austere.  The  campaign   created  12£  worth  of  lifetime  revenue.   Case  2  :  Target  your  competitors  audience  thanks  to  data   #3.  INNOVATION,  TO  SERVE  CUSTOMIZATION   Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 18
  19. 19. LIBERTY  MUTUAL   INSURANCE With  the  Moving  Words  campaign  the  insurance  company  equiped  the  Chicago   Marathon  runners  with  RFID  chips  to  give  them  support  in  the  most  crucial  times  of   their  runs.  Their  running  pace  was  recorded  and  directly  broadcasted  on  their   Facebook  allowing  their  friends  to  send  them  messages.  These  were  then   broadcasted  on  screens  along  the  run.  Liberty  Mutual  Insurance  accomplished  over  5   Million  impressions  within  the  6  hours  of  the  marathon.   Case  3  :  RFID  to  help  receiving  words  of  support   #3.  INNOVATION,  TO  SERVE  CUSTOMIZATION   Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 19
  20. 20. NETFLIX   Netflix  used  Topics  Model,  a  data  analyzing  tool  to  understand  how  they  could  enter   the  french  market.  Netflix  then  created  a  custom  made  lauching  campaign  for  the   french  audience  thanks  to  the  insights  they  found.  The  campaign  was  displayed   outdoors,  it  featured  contextual  content  (GIFs)  they  adapted  to  the  weather  or  even   to  the  time.  In  the  first  week  they  achieved  120  Million  contacts.   Case  4  :  Adapt  the  content  to  your  audience   #3.  INNOVATION,  TO  SERVE  CUSTOMIZATION   Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 20
  21. 21. NIKE  + Nike  +  used  the  data  recorded  on  their  subscribers  in  2014  and  created  a   personnalized  1  min  long  animation.  The  video  featured  their   achievements  and  the  parts  they  had  to  work  on.  At  the  end  of  the  video   they  were  redirected  to  a  customized  work  out  plan.     Case  5  :  Using  datas  to  customize  content  and  promote  brand  values #3.  INNOVATION,  TO  SERVE  CUSTOMIZATION   Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 21
  22. 22. #4. LATEST WINNERS IN CLASSIC LIONS CATEGORIES
  23. 23. CANNES LIONS 2015 FILM
  24. 24. GEICO For  its  latest  pre-­‐roll  ads,  the  insurance  company  decided  to  make  ads  that   were  “Unskippable”,  viral  and  fun.  It  aimed  at  bringing  attention  to  Geico  in   a  space  that  is  often  hated.  The  most  popular  ad  in  the  series  is  “Family:   Unskippable  –  GEICO”  has  more  than  7.3  million  views. Case  1  :  The  pre-­‐roll  hocus-­‐pocus  using  derision  over  digital  culture #4.  LATEST  WINNERS  IN  CLASSIC  LIONS  CATEGORIES Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 24
  25. 25. LEICA Leica  celebrated  the  100  years  of  it’s  creation  with  an  artsy  film  recreating   the  most  famous  shots  taken  with  the  camera.  Going  from  black  and  white   to  color  while  reproducing  the  original  pictures,  the  film  featured  several   photos  that  made  history.   Case  2  :  Creating  films  based  on  photos   #4.  LATEST  WINNERS  IN  CLASSIC  LIONS  CATEGORIES Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 25
  26. 26. FILM CRAFT CANNES LIONS 2015
  27. 27. JOHN  LEWIS   The  english  retailer  made  a  video  ad  for  Christmas  2014.  It  was  featuring  a   young  boy  and  his  pet  pingouin.  Entitled  «  Monty’s  Christmas  »,  the  video   insisted  on  the  link  that  could  exist  between  a  child  and  his  toys,  by   animating  one  of  them.   Case  1  :  Move  people  with  simple  and  emotional  content Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 27 #4.  LATEST  WINNERS  IN  CLASSIC  LIONS  CATEGORIES
  28. 28. HONDA With  their  «  The  Other  Side  »  video  ad,  Honda  offered  viewers  the   opportunity  to  innteract  with  the  content  of  their  ad  simply  by  pushing  the   «  R  »  button  on  their  keyboards.  The  video  displayed  two  overlaping  stories   in  between  of  which  the  viewer  could  switch  by  pressing  the  key.   Case  2  :  Broadcasting  brand  values  through  a  clever  twist Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 28 #4.  LATEST  WINNERS  IN  CLASSIC  LIONS  CATEGORIES
  29. 29. BRANDED
 CONTENT &
 ENTERTAINMENT CANNES LIONS 2015
  30. 30. NZ  TRANSPORT     AGENCY Making  a  safety  campaign  aimed  to  young  drivers  isn’t  easy.  In  New  Zeland,   the  Transport  Agency  used  Snapchat  to  get  there  message  threw.  The   campaign  reached  over  10  000  young  people,  and  98%  of  them  spent  the   whole  day  with  it,  waiting  until  the  last  snap.   Case  1  :  Using  the  right  media  to  tell  a  story  and  a  hidden  message Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 30 #4.  LATEST  WINNERS  IN  CLASSIC  LIONS  CATEGORIES
  31. 31. LOWE’S Using  Vine’s  pause  option,  the  retailer  created  6  seconds  long  «  How  To  »   videos.  The  viewer  only  had  to  press  on  the  vine  and  to  stop  it  to  see  a   step  by  step  explanation.  Lowe’s  created  the  first  interactive  campaign   with  Vine.   Case  2  :  Using  the  media  features  to  deliver  Brand  Utility Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 31 #4.  LATEST  WINNERS  IN  CLASSIC  LIONS  CATEGORIES
  32. 32. TITANIUM & INTEGRATED CANNES LIONS 2015
  33. 33. DOMINO’S   Domino’s  started  an  emoji  ordering  system  for  their  subscribers.  People   could  just  tweet  or  text  a  pizza  emoji  to  receive  their  order  at  home.  The   idea  was  featured  in  several  news  outcomes    and  talk  shows  and  over  500   people  subscribed  to  the  emoji  ordering  service  on  the  first  day.   Case  1  :  The  power  of  image  to  ease  communication Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 33 #4.  LATEST  WINNERS  IN  CLASSIC  LIONS  CATEGORIES
  34. 34. JORDAN   To  honor  Derek  Jeter  an  american  baseball  legend,  the  Jordan  Brand  invited   New  York  and  people  all  around  the  USA  to  tip  their  caps  and  to  capture  the   moment  in  his  honor.  The  movement  was  massively  followed  on  social   media  as  well  as  on  TV  and  in  the  press.     Case  2  :  Social  Media  to  pay  tribute   Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute   Trends analysis from Cannes Lions 2015 by the HUB Institute 34 #4.  LATEST  WINNERS  IN  CLASSIC  LIONS  CATEGORIES
  35. 35. 
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  36. 36. HUB  Institute’s  website  :  hubinstitute.com/livecanneslions/ #HUBLions  :  EVERYTHING  ABOUT  CANNES  LIONS  2015 Trends analysis from Cannes Lions 2015 by the HUB Institute 36HUB REPORT Click  on  the  logo  to  access  the  web  page
  37. 37. Discover  our  two  other  reports  from  Cannes  Lions  2015  on  Slideshare #HUBLions  :  EVERYTHING  ABOUT  CANNES  LIONS  2015 Trends analysis from Cannes Lions 2015 by the HUB Institute 37HUB REPORT Click  on  the  logo  to  access  our  Slideshare  Account
  38. 38. Discover  our  DIGITAL  TRANSFORMATION  PASSPORT HUB  INSTITUTE    :  DIGITAL  THINK  TANK Trends analysis from Cannes Lions 2015 by the HUB Institute 38HUB REPORT LEARN  MORE 5  PASS  FOR  EACH  OF  OUR  2015  HUBDAYS  
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  39. 39. France  :  44  Rue  Notre  Dame  des  Victoires,  75002  Paris CONTACTS Trends analysis from Cannes Lions 2015 by the HUB Institute 39HUB REPORT VINCENT  DUCREY   CO-­‐FOUNDER EMANUEL  VIVIER   CO-­‐FOUNDER WWW.HUBINSTITUTE.COM HUBINSTITUTE @HUBINSTITUTE @vincent_ducrey   @emmanuelvivier   +  33  (0)1  77  10  69  04

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