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Crawl & analyse de logs SEO - SEOcampus 2013

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Crawl & analyse de logs SEO - SEOcampus 2013

Retrouvez une explication complète de la présentation sur mon blog : http://www.watussi.fr/crawl-et-analyse-de-logs-seo-seocampus-2013

Publié dans : Technologie
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Crawl & analyse de logs SEO - SEOcampus 2013

  1. 1. CRAWL & ANALYSE DE LOGSWatussi.fr Jean-Benoît MOINGT - @jeanbenoit
  2. 2. Fonctionnement d’un moteurCrawl Indexation Ranking
  3. 3. 30 000 000 000 000
  4. 4. En comparaison… Premier index Google Population mondiale Etoiles dans notre GalaxieCapitalisation boursière Apple (dollars) Dette de la France (euros) Distance Terre - Soleil (en cm) URLs connues par Google
  5. 5. En comparaison… Premier index Google Population mondiale Etoiles dans notre GalaxieCapitalisation boursière Apple (dollars) Dette de la France (euros) Distance Terre - Soleil (en cm) URLs connues par Google
  6. 6. 700 000 000 pages / seconde
  7. 7. Google doit faire des choix
  8. 8. …il faut l’aider !
  9. 9. Crawler de site
  10. 10. 1. Mesure de la volumétrie
  11. 11. 2. Contrôle des codes retour
  12. 12. 12 3. Taux de présence des balises
  13. 13. 4. Calcul du PageRank
  14. 14. 5. Temps de réponse
  15. 15. Et plein d’autres choses Nombre de liens entrants / sortants par pages Taux de duplicate content Pages « inutiles » Vérification de plan de taggage …tout est envisageable…
  16. 16. Analyse de logs serveur
  17. 17. Volumes de crawl
  18. 18. Erreurs
  19. 19. Nouvelles pages
  20. 20. Mots clés
  21. 21. Et plein d’autres choses…
  22. 22. Coupler crawl + logs
  23. 23. Pages orphelines
  24. 24. Taux de crawl / profondeur
  25. 25. Taux de pages actives / profondeur
  26. 26. Efficacité des catégories
  27. 27. Questions ? Jean-Benoît Moingt Dresseur de Googlebot @jeanbenoit http://www.watussi.fr

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