15. Parce que le cerveau
aime ce qui est beau
There’s something almost
quite magical about visual
information. It’s effortless.
(…). If you’re navigating a
dense information jungle,
coming across a beautiful
graphic or lovely data
visualization is a relief. It’s like
coming across a clearing in
the jungle.
David McCandless, writer and designer
16. Parce que le cerveau
cherche la nouveauté
Pour maintenir un processus
de traitement de l’information
optimal, le cerveau filtre
des informations sensorielles
presque immédiatement
après les avoir reçues
99
%
Placer l’usager au centre de la réflexion et créer, donner vie, penser à une manière de faire mieux.
C’est ça aussi la vulgarisation.
Connexion neurologique entre les yeux et le cerveau
La vision joue un rôle majeure : implique 30% de la matière grise
Plus de 150 millions de cellules dans la retine
Connexion neurologique entre les yeux et le cerveau
La vision joue un rôle majeure : implique 30% de la matière grise
Plus de 150 millions de cellules dans la retine
In Brain Matters, Patricia Wolfe cites that the brain, in order to to maintain an optimal processing speed, filters incoming data and ends up discarding 99% of all sensory information almost immediately after perceiving it . Wolfe says that one key component of this filtering process is assessing whether the incoming information is different from what the brain is accustomed to seeing – Information that is in some way novel or unusual attracts the brain’s attention. Infographics provide an opportunity for your organization to add that element of novelty or uniqueness to your information and make it more noticeable to your audience.
Information overload
In the age of information overload, data crashes over us like a tidal wave with our attention spans becoming fractured as technology and digital media become more prevalent in our personal and professional lives.
With the average person exposed to the equivalent of 174 newspapers full of information every day competition for your audience’s attention is fierce. As a result, the person your brand is trying to connect with probably spends only a few seconds on your content before deciding whether to move on to the next post, site, or network.
As we continue to gain access to vast volumes of information, our attention spans are becoming more fractured. Because the brain seeks out and notices things that are different, it can be easier to attract more slivers of your audience’s attention by communicating your information visually.
Differentiating your organization, brand, or ideas is critical. That fact that infographics are unique allows organizations an opportunity to make the content they are publishing stand out and get noticed.
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This is the first post in a 4-part series covering some of the themes included in The Power of Infographics: Using Pictures to Communicate and Connect with Your Audiences – my new book now available on Amazon and Indigo.
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About Mark Smiciklas
Mark Smiciklas
Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at Solopreneur.ca and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+.
Other posts by Mark Smiciklas
Tagged as: content marketing, content strategy, data visualization, David McCandless, infographics, Information graphics, information overload, Visual perception, visual thinking
With the average person exposed to the equivalent of 174 newspapers full of information every day competition for your audience’s attention is fierce.
As we continue to gain access to vast volumes of information, our attention spans are becoming more fractured. Because the brain seeks out and notices things that are different, it can be easier to attract more slivers of your audience’s attention by communicating your information visually.