« No immersion without design!» With Immersion technology soon available at affordable cost, the number of immersive experiences will grow exponentially, and this in all areas.How can we make sure that the proposed experiences are systematically amazing, and longlasting, that they are useful both for those who live them and for those who offer them? No other way than to invest systematically on design, i.e. on designers, to live up to the promise. by Mr. Dominique Sciamma, Director