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Prisme d'identité BALMAIN
Premier prisme d'identité réalisé par Elodie MICHEL
(immersion dans le monde du marketing...)
Sup de pub 2013 - Sp4 Luxe
Chanel business Model in French
Chanel is a Luxury Goods & Jewelry brand. "Chanel is above all a style. Fashion passes, style remains." Gabrielle Chanel
This simple statement captures the essence of her revolutionary contribution to culture.
Websitehttp://www.chanel.com
Christian Dior
Assignment for Marketing Mangement.. Submitted by students of Chitkara Business School
Recommandé
Prisme d'identité BALMAIN
Premier prisme d'identité réalisé par Elodie MICHEL
(immersion dans le monde du marketing...)
Sup de pub 2013 - Sp4 Luxe
Chanel business Model in French
Chanel is a Luxury Goods & Jewelry brand. "Chanel is above all a style. Fashion passes, style remains." Gabrielle Chanel
This simple statement captures the essence of her revolutionary contribution to culture.
Websitehttp://www.chanel.com
Christian Dior
Assignment for Marketing Mangement.. Submitted by students of Chitkara Business School
Mktg luxe-chanel-fb
Le marketing du Luxe, à travers l'exemple du N°5 de Chanel. Dossier réalisé dans le cadre de ma Licence en Management au sein de l'IAE.
Chanel
Chanel is a French fashion house that focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel.
ANALYSE DU MANAGEMENT DE CELINE
Une analyse sur le management de Céline, avec une petite présentation de la marque, les systèmes d'autorité et de communication, une approche apollinienne, une organisation dionysiaque, les concepts clés de l'analyse stratégique, la place des hommes et des femmes, le mythe d'Adam et abraham de Herzberg, le management des hommes et des femmes et pour finir la culture d'entreprise chez Céline.
Brand Management - Hermes
Présentation réalisée par Elodie Michel et Margaux Chodot
SUP DE PUB - 2013
Chloé, a Licensing Proposal
This week I worked with the French luxury fashion house Chloé. In this presentation you will find a brief introduction to the brand, its target and product portfolio, its relationship with the French-American beauty manufacturer Coty, as well as a brief analysis of the make up market in the United States and, and a lipstick licensing proposal for the luxury fashion house.
Feel free to comment!
La marque Chloé peut-elle vendre en ligne?
Vous trouverez ici ma réponse à la problématique "Chloé peut-elle vendre en ligne?" au travers des différents outils d'analyse marketing.
Hermes
travail de recherche fournis par Guerdjoum Imene et Didaoui Alaa Din 3 eme année Marketing- Université Djilali Lyabes- faculté des Sciences Economiques et Sciences de Gestion- 2014/2015
Module: e-marketing
Ce travail est repartis en 3 chapitre:
1) "H" comme Hermes (historique; les chiffres d'affaire)
2) e-Hermes ( la surface du site)
3) 4p's of "H" (prix, produit, promotion, distribution)
sous l'encadrement de: madame Nouala Meriem
Contenu connexe
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Mktg luxe-chanel-fb
Le marketing du Luxe, à travers l'exemple du N°5 de Chanel. Dossier réalisé dans le cadre de ma Licence en Management au sein de l'IAE.
Chanel
Chanel is a French fashion house that focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel.
ANALYSE DU MANAGEMENT DE CELINE
Une analyse sur le management de Céline, avec une petite présentation de la marque, les systèmes d'autorité et de communication, une approche apollinienne, une organisation dionysiaque, les concepts clés de l'analyse stratégique, la place des hommes et des femmes, le mythe d'Adam et abraham de Herzberg, le management des hommes et des femmes et pour finir la culture d'entreprise chez Céline.
Brand Management - Hermes
Présentation réalisée par Elodie Michel et Margaux Chodot
SUP DE PUB - 2013
Chloé, a Licensing Proposal
This week I worked with the French luxury fashion house Chloé. In this presentation you will find a brief introduction to the brand, its target and product portfolio, its relationship with the French-American beauty manufacturer Coty, as well as a brief analysis of the make up market in the United States and, and a lipstick licensing proposal for the luxury fashion house.
Feel free to comment!
La marque Chloé peut-elle vendre en ligne?
Vous trouverez ici ma réponse à la problématique "Chloé peut-elle vendre en ligne?" au travers des différents outils d'analyse marketing.
Hermes
travail de recherche fournis par Guerdjoum Imene et Didaoui Alaa Din 3 eme année Marketing- Université Djilali Lyabes- faculté des Sciences Economiques et Sciences de Gestion- 2014/2015
Module: e-marketing
Ce travail est repartis en 3 chapitre:
1) "H" comme Hermes (historique; les chiffres d'affaire)
2) e-Hermes ( la surface du site)
3) 4p's of "H" (prix, produit, promotion, distribution)
sous l'encadrement de: madame Nouala Meriem
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En vedette
Exposé Marketing
Exposé sur le marketing de produit de luxe réalisé durant notre cours de Marketing, dans le cadre de mon IUT Services et Réseaux de Communication.
Stratégie Créative I le F***ing Brief I ian gilbert I ISCOM
Voici le support écrit de présentation orale de Strategies Créatives, Le F***ing Brief.
Cette présentation est un remix de divers documents glanés au fil des années, avec une sélection et une vision personnelles du sujet.
Cours du 15 novembre 2013
---------------------------------
Merci à Erwan Legrand, Renaud Fouilleul, Wikipédia, James Thurber, Boileau, Alexandre Drouillard... pour leur participation active et passive..
---------------------------------
Ask me for more
En vedette (7)
Stratégie Créative I le F***ing Brief I ian gilbert I ISCOM
Stratégie Créative I le F***ing Brief I ian gilbert I ISCOM
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6ème Concours Régional Multimédia de Lublin. Diaporama de Natalia ZIELIŃSKA d...
6ème Concours Régional Multimédia de Lublin. Diaporama de Natalia ZIELIŃSKA du Collège No 10 de Lublin.
Christian Dior par Vanessa et Alba Loureiro Muíño
Biographie de Christian Dior par Vanessa et Alba Loureiro Muíño.
Travail dans le cadre du Concours "Affiche ton français! 2015" par les élèves de Français de 2º ESO de l'IES Monte Neme.
En collaboration avec la prof de Technologie.
Moda francesa
Mode de Paris, mode de toujours !
Audaciosa e criativa, a moda de Paris é reconhecida internacionalmente.
Veja como Paris se tornou a capital da moda e porque profissionais do mundo todo estão sempre vindo à capital francesa para se inspirar.
O ateliê moda francesa tem por objetivo apresentar os estilistas franceses mais famosos como Coco Chanel, Dior e Christian Lacroix e mostrar como a moda francesa influenciou o comportamento de uma sociedade, de uma época.
Coco Chanel foi uma importante estilista francesa e uma mulher à frente do seu tempo. As suas criações, até hoje, ditam e influenciam a moda mundial.
O Dior mudou a história da moda ao criar uma silhueta feminina e elegante, que se tornou a imagem da mulher dos anos 1950, atual e chique, até hoje.
O Christian Lacroix, inspirado no luxo e na ousadia da cultura espanhola, trouxe em suas criações vestidos esvoaçantes, cores fortes, pedrarias e muita sofisticação.
Entreprises familiales : la naissance d'industries innovantes entre terre et mer
En 1921, Lucie Dior sera appelé par Aristide Briand comme ministre du Commerce puis nommé ministre du Commerce et de l’Industrie en 1924 par Raymond Poincaré.
Fashion week paris history
Una presentación de la cultura francesa donde vemos una gran historia detrás de este maravillo desfile de modas donde las grandes empresas de la moda se han ido inspirando.
La diffusion des tendances
Why Are Fashion Trends Returning?
Changes in fashion trends are one of the most important fashion rules. Today, the fashion world does not stand still - it is actively changing, reviving the long forgotten styles, and the personalities of the industry are constantly upholding the return trends and ensuring that this style life circle does not break.
Returning to fashion, reborn, resurrected - often in the context of fashion, there are phrases that really make sense.
Every season the must have list includes many standards or styles that have already been in the limelight before. In the past, the old trends usually came back after 30 years, but today, as the pace of life increases, trends are changing faster and returning 20 years after expiration.
Fashion has not always been inspired by the past - the life circle of trends emerged when modern fashion began: when trends and seasonality began to appear on the podium. The beginning of the latter is considered to be the opening of the fashion house of Chanel and the emergence of exclusive sportswear and their brands in the beginning of the 20th century. Here is one of the clearest features on how modern fashion is affected by retro style and the influence of long-standing trends.
Ideas - from history
Having opened big fashion houses, designers have begun to fundamentally change fashion standards and rules. Until then, collections were created with one clear pattern, and the most prominent fashion houses began to look for a clear stylistic direction for their collections to help enhance femininity. One of the easiest options for designers then seemed to choose the silhouette regarded as the perfect femininity in society and adapt it to women who are open to innovation.
Here's the designer Jeanne Lanvin, who was one of the first to create an 18th century romantic inspired dress in the 1920s. Then she used a torso-widening silhouette, typical of the chosen period, and under the skirt she took on extra material that gave its wearer courage, a modern-looking blast, and extravagance. She adopted such a design decision to revive the forgotten femininity of the First World War.
Christian Dior did the same. In 1947, the designer created and introduced a revolution called the New Look. It was a collection that was inspired by the 1860s - many models were dominated by a narrow-girded bee torso and elegant bust and hips highlighting sexuality. This image gave rise to the cult of the sand clock figure.
Dior's inspiration for this collection was the women after the Second World War who had worked very hard and lost their gentleness and femininity in the process. He created a kind of an antidote for the modest worker's style and revived the nobility of femininty. Needless to say, the designer made the clothes very stylish and up to date, making them perfect for modern princesses, and the clothes were more functional and fit for everyday use than in the 1860s.
Shortly afterwards, many of the mo……………………..
Avisa-Zandieh-B1.pdf
Why Are Fashion Trends Returning?
Changes in fashion trends are one of the most important fashion rules. Today, the fashion world does not stand still - it is actively changing, reviving the long forgotten styles, and the personalities of the industry are constantly upholding the return trends and ensuring that this style life circle does not break.
Returning to fashion, reborn, resurrected - often in the context of fashion, there are phrases that really make sense.
Every season the must have list includes many standards or styles that have already been in the limelight before. In the past, the old trends usually came back after 30 years, but today, as the pace of life increases, trends are changing faster and returning 20 years after expiration.
Fashion has not always been inspired by the past - the life circle of trends emerged when modern fashion began: when trends and seasonality began to appear on the podium. The beginning of the latter is considered to be the opening of the fashion house of Chanel and the emergence of exclusive sportswear and their brands in the beginning of the 20th century. Here is one of the clearest features on how modern fashion is affected by retro style and the influence of long-standing trends.
Ideas - from history
Having opened big fashion houses, designers have begun to fundamentally change fashion standards and rules. Until then, collections were created with one clear pattern, and the most prominent fashion houses began to look for a clear stylistic direction for their collections to help enhance femininity. One of the easiest options for designers then seemed to choose the silhouette regarded as the perfect femininity in society and adapt it to women who are open to innovation.
Here's the designer Jeanne Lanvin, who was one of the first to create an 18th century romantic inspired dress in the 1920s. Then she used a torso-widening silhouette, typical of the chosen period, and under the skirt she took on extra material that gave its wearer courage, a modern-looking blast, and extravagance. She adopted such a design decision to revive the forgotten femininity of the First World War.
Christian Dior did the same. In 1947, the designer created and introduced a revolution called the New Look. It was a collection that was inspired by the 1860s - many models were dominated by a narrow-girded bee torso and elegant bust and hips highlighting sexuality. This image gave rise to the cult of the sand clock figure.
Dior's inspiration for this collection was the women after the Second World War who had worked very hard and lost their gentleness and femininity in the process. He created a kind of an antidote for the modest worker's style and revived the nobility of femininty. Needless to say, the designer made the clothes very stylish and up to date, making them perfect for modern princesses, and the clothes were more functional and fit for everyday use than in the 1860s.
Fashion trends are important for us as mode
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6ème Concours Régional Multimédia de Lublin. Diaporama de Natalia ZIELIŃSKA d...
6ème Concours Régional Multimédia de Lublin. Diaporama de Natalia ZIELIŃSKA d...
Entreprises familiales : la naissance d'industries innovantes entre terre et mer
Entreprises familiales : la naissance d'industries innovantes entre terre et mer
Dior Presentation
- 1. Christian Dior Fabiana Vargas
- 10. Hiver 2009
- 11. La Fin!
Notes de l'éditeur
- Point two: Because of the fact that fabric was so expensive during the second war.