The future of luxury hotels

1. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE WORKSHOP THE FUTURE OF LUXURY HOTELS

2. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE AGENDA I.  WHAT IS THE LUXURY? II.  A DEFINITION FOR LUXURY HOTELS? III.  NEW INSIGHTS IV.  TRENDS V.  IDEA FOR NEW PRODUCTS

3. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ? WHAT IS THE « LUXURY »I.

4. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. COCO CHANEL

5. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE I think the older I get, the more I realize that the ultimate luxury is time. MICHAEL KORS

6. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Luxury is the ease of a t-shirt in a very expensive dress. KARL LAGERFELD

7. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Consuming luxury is consuming both a product, a legend or a myth, a tradition, savoir-faire and a rite of use. GILLES LIPOVESTSKY

8. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Any clear definition of luxury is not possible in so far as each perceives its luxury differently. MICHEL GOETSCHMANN

9. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY ICONIC PRODUCTS

10. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CREATIVITY & INNOVATION ICONIC PRODUCTS

11. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CREATIVITY & INNOVATION ICONIC PRODUCTS EXCLUSIVITY / RARITY

12. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CREATIVITY & INNOVATION ICONIC PRODUCTS EXCLUSIVITY / RARITY UNIQUE EXPERIENCE NOTION OF DREAM

13. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CREATIVITY & INNOVATION ICONIC PRODUCTS EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES UNIQUE EXPERIENCE NOTION OF DREAM

14. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY CREATIVITY & INNOVATION ICONIC PRODUCTS EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES UNIQUE EXPERIENCE NOTION OF DREAM

15. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A DEFINITION IS NOT POSSIBLE... BUT SOME PILARS EXISTS! HERITAGE & HISTORY CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY CREATIVITY & INNOVATION ICONIC PRODUCTS AESTETHICS EXCLUSIVITY / RARITY EXCELLENCE OF SERVICES UNIQUE EXPERIENCE NOTION OF DREAM

18. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HERITAGE & HISTORYI.1

19. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HERITAGE & HISTORY

24. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC PRODUCTSI.2

25. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC PRODUCTS

31. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONIC COLORS

32. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CULTURE OF CRAFTMANSHIP & PREMIUM QUALITY I.3

33. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A UNIQUE SAVOIR-FAIRE

38. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCELLENCE OF RAW MATERIALS

43. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY & RARITY I.4

44. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY & RARITY

50. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CREATIVITY & INNOVATION I.5

51. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CREATIVITY & INNOVATION

57. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE AESTHETICSI.6

58. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE AESTHETICS

62. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXELLENCE OF SERVICES I.7

63. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCELLENCE OF SERVICES

67. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A UNIQUE EXPERIENCE / NOTION OF DREAM I.8

68. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A UNIQUE EXPERIENCE / NOTION OF DREAM

74. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ? A DEFINITION FOR LUXURY HOTELS II.

75. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE INTRODUCTIONII.1

76. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE

77. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Feel Much at home... In a fantastic place. KEVIN SPACEY

78. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Luxury hospitality is « un art de vivre ». RELAIS & CHÂTEAUX

79. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ALL AROUND THE WORLD, SOME RITUALS AND « BASIC » SERCIVES EXIST.

80. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE FAST CHECK-IN IN LUXURY HOSPITALITY, MORE THAN THE QUALITY, THE EXCELLENCE IS THE STANDARD. EACH DETAILS FROM RESERVATION TO CHECK-OUT COUNTS TO OFFER SINGULAR EXPERIENCES.

81. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE LUXURY HOTELS ARE SITUATED IN THE BEST SPOTS

82. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE LUXURY HOTELS DELIVER EXCLUSIVE EXPERIENCES

83. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE RITUALIZATIONII.2

84. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE RITUALIZATION

94. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE PERFECTIONII.3

96. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE GLOBALISATION NOWDAYS & ALL AROUND THE WORLD, TO BE CONSIDERED AS « LUXURY », HOTELS MUST OFFERS THE SAME STANDARDS OF PERFECTION IN SERVICES, IN ROOMS, IN DINING, ...

97. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE KING SIZE BED

98. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE NATURAL-FIBER BEDSPREAD

99. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A PILLOW SERVICE

100. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE TECHNOLOGIES (FREE WIFI – IPOD DOCK – LED TV - ...)

101. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A COFFEE MAKER

102. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE AN OUTSTANDING HOTEL DINING

103. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A BAR SERVICE

105. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A CONCIERGERIE

107. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A SWIMMING POOL

108. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A 24H FITNESS CENTER

109. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A SPA

110. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE SITUATIONSII.4

111. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE SITUATIONS

119. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE MEMORIES & MYTHESII.5

120. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE MEMORIES & MYTHES

126. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE SINGULAR EXPERIENCES II.6

127. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE SINGULAR EXPERIENCES

137. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE OFFERSII.7

138. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE SCOPE 70 +hotel brands + 900international destinations 3« classical » categories

139. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE 3 CATEGORIES LUXURY EXCLUSIVE LUXURY MAJOR UPPER UPSCALE Four Seasons – Shangri La – Taj Hotel – Six Senses – Peninsula – Regent – Anantara – Affinia – Jumeirah – Mandarin Oriental, Small Luxury Hotels – The Leading Hotels of the World – Relais & Châteaux - ...... Conrad – Grand Hyatt – InterContinental – JW Marriot – ME Hotel – Park Hyatt – Raffles – Ritz Carlton – Sofitel – St. Régis – W Hotel - ... Hilton – Swissotel – Westin – Sheraton – Pullman Hotel – Radisson Blue – Le Méridien – Hyatt – Hilton – Okura Hotel – vivanta by Taj - ...

140. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE LUXURY EXCLUSIVE

141. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE LUXURY EXCLUSIVE

142. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE LUXURY MAJOR

143. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE LUXURY MAJOR

144. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE UPPER UPSCALE

145. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE UPPER UPSCALE

146. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ? NEW INSIGHTSIII.

147. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE WHO ARE THE GUESTS? III.1

148. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE LUXURY CONSUMERSIII.1.1

149. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE REGULARS

152. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE +20% OF MILLIONAIRES IN 2013 BOSTON CONSULTING GROUP

155. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE CASUALS

156. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THEIR PROFILS THE NUMBER OF LUXURY CONSUMERS HAVE TRIPLED SINCE 1995 (90 MILLIONS > 330 MILLIONS*) •  45% (150 millions) buy luxury and premium products (1250€/ year) •  15 millions of individuals represents ½ of luxury incomes (108 billions $) *Bain & Company / RedBurn Partners / Millward Brown- 2013

157. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THEIR PROFILS FOR A MAJORITY THEY ARE PART OF THE MIDDLE CLASS è THEY EARN BETWEEN 50 & 120K US$ / YEAR §  For exemple, in China*: §  In 2011, it represented more than120 millions of individuals §  In 2020, it will be represented more than 280 millions of individuals, 5% of global consumption & 40% of luxury consumption §  In 2011, 700 000 households earned more than 250K US$. In 2015, the hey will be 1,5 millions of households *Boston Consulting Group – Nov. 2011

158. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THEIR PROFIL THE LUXURY CONSUMERS ARE MORE HETEROGENEOUS THE SEVEN FACES OF GLOBAL CONSUMTION OF LUXURY

159. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE 1. THE OMNIVORIOUS

160. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE 2. THE AWARE

161. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE 3. THE INVESTOR

162. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE 4. THE HEDONIST

163. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE 5. THE CONSERVATIVE

164. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE 6. THE DISSILLUSIONED

165. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE ASPIRANT

166. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE SPECIFICATIONS : THE LUXURY HOTELS’ GUESTS III.1.2

167. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE DIFFERENT CATEGORIES FOR « DIFFERENT » JOURNEYS BUSINESS LEISURE / HOLIDAY THE REGULARS THE CASUALS

168. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE BUSINESS GUESTS

169. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE INDIVIDUALS

170. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE GROUPS

171. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE LEISURE GUESTS

172. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE INDIVIDUALS

173. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE GROUPS

174. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE INSIGHTS

175. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE RELEASED

176. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE TECHNOPODE

177. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE SERIAL SHOPPER

178. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE DAZZLING

179. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE RADIANT NERDS

180. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE SERENE SENIORS

181. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE HOMEBODIES

182. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE HAVES

183. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THEIR NEEDS / WANTSIII.2.2

184. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE INTIMITY

185. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE INTIMITY

186. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE DISCRETION

187. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE DISCRETION

188. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY

189. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVITY

190. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE AUTHENTICITY

194. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE PERSONALIZATION

195. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE TRANSPARENCY

197. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EFFICIENT LOYALTY & RELATION PROGRAMS

198. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Impossible d'afficher l'image. Votre ordinateur manque peut-être de mémoire pour ouvrir l'image ou l'image est endommagée. Redémarrez l'ordinateur, puis ouvrez à nouveau le ﬁchier. Si le x rouge est toujours affiché, vous devrez peut-être supprimer l'image avant de la réinsérer. ECO-RESPONSABILITY

199. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ECO-RESPONSABILITY

200. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CITIZEN RESPONSABILITY

201. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ? TRENDSIV.

202. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HOTEL TRENDSIV.1

203. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE BOUTIQUE HOTELSIV.1.1

204. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE BOUTIQUE HOTELS

206. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE BOUTIQUE HOTEL

207. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE BOUTIQUE HOTEL

208. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE « MAISONS DE LUXE » HOTELSIV.1.2

209. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE « LES MAISONS DE LUXE » HOTELS

213. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE URBAN RESORTSIV.1.3

214. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE URBAN RESORTS

219. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CONCEPT & ICONOCLAST HOTELS IV.1.4

220. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CONCEPT HOTELS

221. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CONCEPT HOTELS

222. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ICONOCLAST HOTELS

226. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EPHEMERAL HOTELSIV.1.5

227. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EPHEMERAL HOTELS

232. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVE PLACESIV.1.6

233. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVE PLACES

236. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CO-BRANDINGIV.1.7

237. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CO-BRANDING

241. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE OTHER TRENDSIV.2

242. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE UNDERGROUND RESTAURANTS

243. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE UNIQUE TABLE WITH YOUR OWN CHEF

244. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EPHEMERAL RESTAURANTS & POP-UP STORES

245. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE COOKING CLASSES

246. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CO-WORKING SPACES

247. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE JET CHARTER

248. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE PRIVATE DRIVER

249. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE PERSONAL SHOPPER

250. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ONLINE CONCIERGERIE

251. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE EXCLUSIVE SOCIAL MEDIA COMMUNITIES

252. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE MONTHLY BOX

253. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HOME/ FLAT RENTING

254. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE PEER TO PEER TRAVEL

255. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ? MY VISION / MY PRODUCTV.

256. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ULTRA LUXEV.1

257. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE LA MAISON : THE SUR MESURE « HOTELS » A NEW TYPE OF « HOTELS » IN ORDER TO OFFER TO THE GUESTS : •  INTIMITY, NON CONVENTIONAL & UNDERGROUND PLACES •  DEDICATED PERSONNEL TO EXCPETIONNAL SERVICES & ATTENTIONS •  EXCLUSIVE JOURNEYS •  A LUXURY « CITY / COUNTRY » INSIDER EXPERIENCES •  THE FEELING TO BE AT HOME EVERY WHERE IN THE WORLD !

258. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE SINGULAR PRODUCTS LA MAISON IS THE BEST HOTELS GROUPS + PERSONAL CONCIERGERIE IN THE WORLD, BECAUSE IT CREATES « SUR MESURE HOTELS » FOR EACH GUEST / JOURNEYS!

259. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HOW IT WORKS FOR ONE NIGHT, A WEEK, A MONTH OR MORE... LA MAISON IS GOING TO : •  HUNT & RENT THE BEST PLACES •  FURNISH & DECORATE ALL THE ROOM / HOUSE / FLAT / CASTLE / FARM ... •  BOOK ALL THE STAFF (housekeepers, maids, Chefs, servers, ...) •  ORGANISE ALL THE JOURNEYS It is going further than entreprise like LeCollectionist. LeCollectionist just propose Villas with staff which could be rent by anyone & without personalization.

260. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HUNT & RENT THE BEST PLACES III.1.1

261. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE BEST PLACES IN ORDER TO OFFER THE « PRODUCTS », THE MOST IN ADEQUATION WITH THE DESIRES / JOURNEYS OF THE GUEST, : •  LA MAISON IS NOT GOING TO CREATE PRODUCTS WITH ROOMS & SERVICES INSIDE •  LA MAISON IS GOING TO HUNT EXCEPTIONAL APARTMENTS, LOFTS, PENTHOUSES, HOUSES, ... TO CREATE « SUR MESURE » ROOMS WITH LUXURY SERVICES

262. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE BEST PLACES •  START WITH A ONE BEDROOM APARTMENT (35m2) TO ... •  IN CLASSICAL, TRENDY, ARTY, UNDERGROUND PLACES OR NO MAN’S LAND •  WITH THE VIEW OR.. NOT... •  WITH A POOL, A SPA, A GARDEN, ...

263. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HUNT & RENT THE BEST PLACES

272. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE FURNISH & DECORATEIII.1.1

273. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE CHOOSE DECORATION / SERVICES WITH LOTS OF LUXURY PARTNERSHIPS (ART GALLERIES, AUCTION HOUSES, DESIGNERS, DECORATORS, ARTISTS, FLORIST ARTISTS, ...), LA MAISON IS GOING TO PURPOSE A SUR-MESURE DECORATION.

274. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE FURNISH & DECORATE

276. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE Impossible d'afficher l'image. Votre ordinateur manque peut-être de mémoire pour ouvrir l'image ou l'image est endommagée. Redémarrez l'ordinateur, puis ouvrez à nouveau le ﬁchier. Si le x rouge est toujours affiché, vous devrez peut-être supprimer l'image avant de la réinsérer. FURNISH & DECORATE

278. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE FURNISH & DECORATE LUCAS SELVA ARCHITECT

279. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE BOOK, MANAGE THE STAFF & ORGANISE ALL JOURNEYS III.1.1

280. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE ALL THE STAFF YOU REALLY NEED / WANTS! IN ORDER TO CREATE AN INTIMATE ATMOSPHERE, LA MAISON IS GOING TO ADAPT ITS PERSONEL TO EACH REQUEST OF THE GUEST.

281. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE HOW IT WORKSIII.1.1

282. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE RELATION IS THE KEY 1.  LISTEN, SPEAK & LEARN : §  IDENTIFY ALL THE INSIGHTS, PASSIONS, TASTES, INSPIRATIONS... NEEDS & WANTS OF EACH GUEST 2.  DEVELOP A REAL CONFIDENT RELATIONSHIP WITH THE GUEST 3.  ANTICIPATE

283. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE RELATION IS THE KEY 4.  CREATE AT EACH JOURNEY A PRODUCT IN ADEQUATION WITH THE FEELINGS / NEEDS OF THE GUEST 5.  THE SAME TEAM IN EACH COUNTRY, CONTINENT OR IN THE WORLD 6.  ONE DEDICATE MANAGER TO EACH GUEST

284. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE A RELATION PLATFORM (MOBILE, WEBSITE, PHONE) LA MAISON IS ALSO A 7/7 - 24/24H PLATFORM : -  BE CONNECTED TO THE STAFF / DIRECTION (BOOK, CREATE A TRIP, ...) -  BUY THE FLATS / HOUSES / ARTWORKS/ ... -  BE CONNECTED TO ALL THE MEMBERS OF THE « CLUB LA MAISON »

285. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE STAFF 3 OR 4 OFFICES WITH WORLDWIDE EXPERTS OF : -  HOUSE HUNTING -  LUXURY HOTELS & RESTAURANTS -  TRAVEL AGENCIES -  EVENTS & LOGISTICS -  BUYING...

286. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE THE STAFF IN THE 20 MAJOR COUNTRIES : •  A TEAM OF LUXURY HOTEL MANAGERS + A MIN. STAFF READY TO WORK ALL AROUND THE WORLD •  FREELANCERS WHO WORKS IN LUXURY HOSPITALITY SERVICES

287. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE PARTNERS WORLDWIDE PARTNERS : -  LUXURY BRANDS (AUTOMOTIVE , FURNITURE, DESIGN, AIRLINES CIES, ..) -  LOCAL PRODUCTERS (VEGETABLE GROWERS, FISHERMEN, STOCKBREEDERS, ...) -  HAIR & MAKE-UP ARTISTS, SPORT COACHES, ... -  AIRBNB ...

288. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE SINGULAR PRODUCTS LA MAISON IS NOT AN HOTELS / RESORTS GROUP, BUT A SUR-MESURE RENTAL SERVICE WITH ALL THE LUXURY HOTELS SERVICES AND MORE...

289. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE MASSTIGE PRODUCTII.2

290. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE + LUXURY HOTEL SERVICES À LA CARTE (reception, house keeping, chefs, ...)

291. THIBAUT THOUZERY thibaut@hush-hush.fr / @thushhush http://creative-spider.com MASTER MARKETING DU LUXE MERCI!

The future of luxury hotels

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (10)

Recently uploaded

Recently uploaded (11)

The future of luxury hotels