Why a hackathon is the best thing you can do to (re)launch a positive company culture. Last year Dailymotion went through a deep re-organization of the engineering teams, we hired over 100 new employees, we threw out our old roadmap and we started over with a new clearly-defined, ambitious project. Within 3 months, we were well on our way to transforming ourselves into a new company and we needed to find again that old good vibe feeling whilst working to define a new culture.

1. © 2017 Confidential
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Hackathon – A New addition to the Agile
Toolbox @dailymotion
20 Septembre 2017
@agileenseine / #AgileES17 AgileEnSeine17Nos partenaires
www.agileenseine.com

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Nos sponsors

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Ilaria Fazio
ilaria.fazio@dailymotion.com
ilaria-fazio-a8922253
@i_fazio
@ilaria.fazio
Magnus Näslund
magnus.naslund@dailymotion.com
naslund
@pmnaslund
CONTACTS

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3billion
video views per month
300million
unique visitors per month
150million
videos in our catalogue
5continents
Offices in
20languages
Dailymotion, one of the
leading video
destination platforms in
the world

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OUR JOURNEY
2005
2006
2009
2011
2015
Foundation
In March 2005, Benjamin Bejbaum and Olivier Poitrey founded Dailymotion from the
living room of Poitrey's apartment in Paris. 3 month after YouTube launch.
2017
1st Fund Raising
Considered to be the most funds raised in 2006 from the French Web 2.0
Government investment
In October 2009, the French government invested in Dailymotion through
the Strategic Investment Fund.
Orange Acquisition
Orange acquired a 49% stake in Dailymotion
Vivendi Acquisition
Purchased 80% stake in Dailymotion from Orange S. A. In September 2015
Vivendi increased its ownership to 90%
Rebrand and New Experience Launch
Dailymotion make a fresh start, launches a brand new experience,
built from scratch and becomes fully owned Vivendi Company

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Our mission: transform our platform into a global
destination for must-see videos.
New target audience : focus on 18-49 yrs old
A brand-new user experience (démo)
A gateway to premium content focusing on 4 main
categories: News, Entertainment, Sport et Music
A new ad-based monetization channel

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Brand new
experience
HTML 5
Player
with
player
gesture
NEW PRODUCT
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NEW ARCHITECTURE
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New highly scalable hybrid API architecture
Multi-purpose
for our apps and data needs with xBased and gBased
Geo-Distributed
for high performance everywhere in the world
Hybrid Infra
on Premise together with Google Cloud
Auto-scaling
adapts to the audience
Google Cloud POP
On Premise POP

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NEW ORGANIZATION
Tribe Model
Tribe Lead
Squad A
Squad Captain
Front Dev
Front Dev
iOS Dev
Android Dev
Squad B
Squad Captain
Lead Front Dev
Backend Dev
Squad C
Squad Captain
Front Dev
Front Dev
Lead iOS Dev
Lead Android Dev
Lead Backend Dev Backend Dev
Front Dev
Chapter Lead
Growth Analyst
Front
Backend
iOS
Android
Growth
Chapters
Project / Product
Lead Growth Analyst
Product Owner Product Owner Product Owner

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NEW AGILE PROCESS
Agile Routine
SPRINT
SPRINTSWAT
Feed Your Ideas Bi-weekly sharing session open to
everyone
SWAT
HACKATHON
SPRINT 2 weeks time frame where development is done and
Scrum Rituals are performed
1 week time frame aimed to foster cross-squad
collaboration to solve existing problems
Bi-quarterly event to embrace
engineering creativity and innovation
Tuesday Monday
SPRINT N-1 SPRINT N
Tuesday
SPRINT N+1
Planning SPRINT N
Retrospective N-1
Scrum of Scrums
Planning SPRINT N+1
Retrospective N
Demo Sprint N

11. LET’S GO BACK 1
YEAR…
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High
Turnover
OUR CONTEXT
• Many employees left after the acquisition
• Many new joiners without history in the company
• Our company culture got lost in all the changes
• Build a completely new B2C and B2B experience,
on a new architecture stack with new data
technologies
• Limited amount of people
• Short time-frame to deliver
• Expectation from new owner
• Partners were asking for the new experience
• Product needed a refresh
Ambitious
Project
High
Expectations
We were
not in a
good
place•
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Our
Hackathon
objective•
Team Building
BENEFITS
Innovation
Company CultureFast Delivery
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14. HOW TO RUN A
HACKATHON
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Management
Buy-in
Framing Organisation Follow-Up
PHASECHALLENGES
Understand Benefits
Allocate Budget
Implement Winning Ideas
Collect Ideas & Form Teams
Logistics
Activities
Prizes
Motivate Employees
Manage Scope
Define Format
Create Framework
Ideation
People Involved

16. WHAT WOULD
YOU DO?
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INTERACTIVE WORKSHOP
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1) Split in Groups
2) 10 Minutes to think about the questions
3) 1 Minute to Pitch
Follow-UpFramingIdeation Organisation
Management
Buy-in

18. OUR EXPERIENCE
© 2017 Confidential

19. Our Experience
• Ideation
• Management Buy-in
• Framing
• Organisation
• Follow Up
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We asked developers about their
expectations and preferences in terms of
format and scope
We created a Hackathon Committee:
Veterans
People that had already
participated in a Hackathon
People that organise events
Volunteers

20. Our Experience
• Ideation
• Management Buy-in
• Framing
• Organisation
• Follow Up
© 2017 Confidential 20
Support from top management because
part of our new agile routine
We didn’t have a real budget
Hard to convince middle management to
let people participate

21. Our Experience
• Ideation
• Management Buy-in
• Framing
• Organisation
• Follow Up
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Managers wanted to
stick to the roadmap
Developers didn’t
want to participate
unless they were
free and didn’t
understand the
difference with
SWAT
Skeptical about
capacity to follow
through with
winning ideas
Make something
accessible for everyone
in the company
TRUST

22. Our Experience
• Ideation
• Management Buy-in
• Conception
• Organisation
• Follow Up
© 2017 Confidential
People could share their ideas on a
Public Wiki and those interested
could Sign up to the Team
We had a Pitch Day where everyone
presented their project, followed by
a small “fair” where people could
find and join their team
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Ideas Pitching & Team
Logistics
46 Participants from 2 Departments
3 floors on our buildings
Food Trucks
Survival Kit

23. Our Experience
• Ideation
• Management Sponsor
• Conception
• Organisation
• Follow Up
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Video Games, Table Tennis and
Foosball Tournaments
Tiramisu Contest
Yoga Classes
Activities
Prizes
Best Features, Funniest Idea,
Activities winners
Winning teams selected by
everyone’s votes
Amazon gift vouchers and concert
tickets

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OUR AGENDA
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Ideas Pitch
Kick-Off/Hack
Hack
Hack and Closing
Ceremony
Mon 16/01
Wed 01/02
Thu 02/02
Fri 03/02
Day 1 Day 3Day 2
MorningAfternoonNight
Kick-Off Presentation
Closing Ceremony
Hack
Hack
Hack
Hack
Hack
Hack
Hack
Yoga Yoga
Activities
Activities
Activities
Pizza Chinese Food
Hummous Bar Hot Dog Bar
Hack
Breakfast Breakfast
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25. Our Experiences
• Ideation
• Management Buy-in
• Conception
• Organisation
• Follow Up
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Satisfaction Survey
Winning teams took part in dedicated
Design Sprints
One of the winning feature is included
in the Roadmap

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Great
outcomes•
Production Ready
Features
(almost)
OUTCOMES
Happy Managers
Cross-company
team building
Project
Commitment
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Video
http://www.dailymotion.com/video/x5e9eog

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New hackathon is coming