Our approach: Develop a branded platform which allows the brand to be repositioned in a mainstream market Create a brand territory which is at the same time anchored in a sport DNA and opened to everybody who is looking for self-transcendence Accelerate the change of image by using statutory mass media: posting and TV

3. Create a brand territory which is at the same time anchored in a sport DNA and opened to everybody who is looking for self-transcendence

5. Branded Platform Positioning The soft drink which allows self-transcendence SIGNATURE Moving Power Mission Give to those who want to push back their limits the booster drink they expected Vision We can expect from a soft drink more than just freshness and fun Experience Beyond the intense thirst-quenching: the revitalization

6. Posting

7. TV movies

8. Website

9. Social marketing (UGC operations)

14. Créer un territoire de marque qui tout en s’ancrant dans son ADN sportif l’ouvre à tout ceux qui recherchent le dépassement de soi.

16. Plateforme de Marque Positionnement Le soft drink qui permet de se dépasser. SIGNATURE Moving Power Mission Donner à ceux qui cherchent à repousser leur limite la boisson booster qu’ils attendaient. Vision On est en droit d’attendre d’un soft drink plus que de la fraîcheur et du fun. Expérience Au-delà de la désaltération intense : la revitalisation

17. Affichage

18. Films TV

19. Site Internet

20. Marketing social (opérations UGC)