La fête des mères est important pour les marques afin de se rapprocher des client(e)s et de partager un moment de vie...
Découvrez quelques exemples de marque publiant pour cette occasion
Le benchmarking est une comparaison avec la norme. Cela nous permet d'évaluer la performance d'une action en la comparant à une réalisation antérieure. Dans le secteur des réseaux sociaux, peu de choses importent plus que de rendre compte de la performance de vos efforts sociaux au moyen d'analyses comparatives régulières. Dans cet atelier, nous passerons en revue les mesures et les stratégies d’évaluation utilisées pour juger de la performance marketing des réseaux sociaux.
Le benchmarking est definit comme «le fait de mesurer la qualité d’une chose en la comparant à une autre norme acceptée», Cependant, «le benchmarking consiste à comparer ses processus métier et ses mesures de performance…». Ces deux explications donnent une signification fondamentale et c’est exactement ce que nous faisons dans les médias sociaux. Nous nous comparons avec la concurrence pour comprendre si nos activités fonctionnent bien ou non.
This document summarizes various types of support media used to deliver marketing communications beyond traditional advertising channels. It outlines different out-of-home media like billboards, transit ads, and in-store displays. It also discusses promotional products, yellow pages advertising, movie theater ads, product placements, and other channels like in-flight television. For each type of support media, it highlights advantages and disadvantages.
The document discusses media planning and outlines the key steps in the media planning process. It begins by introducing media planning and its role in message dissemination. It then describes the four main steps in media planning: 1) setting media objectives based on marketing goals, 2) developing a media strategy, 3) designing media tactics, and 4) evaluating the media plan's effectiveness. As an example, it outlines Procter & Gamble's $200 million media campaign to launch the Gillette Fusion shaving system, including their target audience and communication goals.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Digital marketing is defined as promoting brands through various digital media channels to reach consumers, beyond just internet marketing.
The document outlines key advantages of digital marketing such as lower costs than print advertising, a global reach without geographical barriers, and the ability to access customers 24/7. Digital marketing also allows for two-way communication and makes product information easily accessible online.
However, the document also notes disadvantages such as the risk of outdated online information, competition from other websites, and visitors expecting free content or quick results in their search. An effective digital marketing strategy must consider both pros and cons.
Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...Neel Chopra
The on-site SEO audit identified keywords related to digital marketing programs and tools to improve the visibility of Udacity's digital marketing promotion website. Keywords with the greatest potential included "Google Analytics", "Google AdWords", "Facebook Ads", and "Digital Marketing". To capitalize on these keywords, the audit recommends optimizing meta tags and creating blog posts about using Google Analytics for marketing through Udacity's program and running Google AdWords and Facebook ad campaigns through Udacity's projects. This content is aimed at attracting students by highlighting real-world skills taught in the program.
Social media refers to activities that integrate technology, social interaction, and sharing of content like words, photos, videos, and audio. It allows for two-way communication rather than just broadcasting messages. Businesses are increasingly using social media for marketing, recruiting employees, and building trust with consumers who rely more on peer recommendations than traditional ads. As social media continues to grow in importance, it will be critical for businesses to effectively engage in conversations on these platforms.
Le benchmarking est une comparaison avec la norme. Cela nous permet d'évaluer la performance d'une action en la comparant à une réalisation antérieure. Dans le secteur des réseaux sociaux, peu de choses importent plus que de rendre compte de la performance de vos efforts sociaux au moyen d'analyses comparatives régulières. Dans cet atelier, nous passerons en revue les mesures et les stratégies d’évaluation utilisées pour juger de la performance marketing des réseaux sociaux.
Le benchmarking est definit comme «le fait de mesurer la qualité d’une chose en la comparant à une autre norme acceptée», Cependant, «le benchmarking consiste à comparer ses processus métier et ses mesures de performance…». Ces deux explications donnent une signification fondamentale et c’est exactement ce que nous faisons dans les médias sociaux. Nous nous comparons avec la concurrence pour comprendre si nos activités fonctionnent bien ou non.
This document summarizes various types of support media used to deliver marketing communications beyond traditional advertising channels. It outlines different out-of-home media like billboards, transit ads, and in-store displays. It also discusses promotional products, yellow pages advertising, movie theater ads, product placements, and other channels like in-flight television. For each type of support media, it highlights advantages and disadvantages.
The document discusses media planning and outlines the key steps in the media planning process. It begins by introducing media planning and its role in message dissemination. It then describes the four main steps in media planning: 1) setting media objectives based on marketing goals, 2) developing a media strategy, 3) designing media tactics, and 4) evaluating the media plan's effectiveness. As an example, it outlines Procter & Gamble's $200 million media campaign to launch the Gillette Fusion shaving system, including their target audience and communication goals.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Digital marketing is defined as promoting brands through various digital media channels to reach consumers, beyond just internet marketing.
The document outlines key advantages of digital marketing such as lower costs than print advertising, a global reach without geographical barriers, and the ability to access customers 24/7. Digital marketing also allows for two-way communication and makes product information easily accessible online.
However, the document also notes disadvantages such as the risk of outdated online information, competition from other websites, and visitors expecting free content or quick results in their search. An effective digital marketing strategy must consider both pros and cons.
Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...Neel Chopra
The on-site SEO audit identified keywords related to digital marketing programs and tools to improve the visibility of Udacity's digital marketing promotion website. Keywords with the greatest potential included "Google Analytics", "Google AdWords", "Facebook Ads", and "Digital Marketing". To capitalize on these keywords, the audit recommends optimizing meta tags and creating blog posts about using Google Analytics for marketing through Udacity's program and running Google AdWords and Facebook ad campaigns through Udacity's projects. This content is aimed at attracting students by highlighting real-world skills taught in the program.
Social media refers to activities that integrate technology, social interaction, and sharing of content like words, photos, videos, and audio. It allows for two-way communication rather than just broadcasting messages. Businesses are increasingly using social media for marketing, recruiting employees, and building trust with consumers who rely more on peer recommendations than traditional ads. As social media continues to grow in importance, it will be critical for businesses to effectively engage in conversations on these platforms.
The document discusses integrated marketing communications and industrial marketing communication. It defines marketing communication and IMC. Promotion platforms include direct marketing, PR, events, advertising and personal selling. The planning process involves identifying the target audience, objectives, channels, budget and measurement. Industrial communication differs from consumer marketing in that it is more information driven, uses personal selling more, and targets a limited market. Personal selling, advertising, trade shows, direct mailers and the internet are commonly used industrial platforms. The document also provides examples of trade shows and conferences as communication tools.
Introduction to Social Media MarketingNikki Little
This document introduces social media marketing and provides tips for getting started. It defines social media as web-based technologies that enable interactive dialogue. Some key points made are that 78% of internet users conduct online product research, engagement metrics like retweets and followers are important to measure success, and brands should focus on conversation not just broadcasting to do social media right. The document stresses the importance of transparency and responding to customer questions and feedback online.
Impact of social media on consumer behaviorumair sajid
This document discusses the impact of social media on consumer behavior. It outlines how social media platforms like Facebook, Twitter, YouTube, and LinkedIn allow consumers to easily watch ads, share opinions, and get product information from peers. This new online environment and word-of-mouth publicity on social media has changed how consumers communicate with marketers and make purchasing decisions. Companies can now use social media to reach more consumers, improve customer relationships, and potentially drive business growth.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
SunTseu - Les fondamentaux du Digital MarketingSunTseu
Sylvain Davril, directeur de l'innovation de SunTseu, explique sa vision de la Customer Experience réussie et du parcours client; pourquoi nous avons encore le sentiment aujourd'hui de ne pas rencontrer si souvent des expériences clients agréables, du fait des stratégies marketing passées basées sur l'outbound marketing; il reprécise le contexte actuel très favorable au changement et pourquoi il faut associer l'inbound marketing et l'outbound marketing;
Enfin il fait un focus sur une technologie importante pour réussir sa stratégie de digital marketing : le marketing automation, et en l'occurence Marketo
The document discusses integrated marketing communications (IMC), defining it as a planning concept that evaluates various communication disciplines like advertising, PR, and sales promotion to provide clarity, consistency, and maximum impact. It also discusses the importance of IMC in driving competitive advantage and the challenges of implementing an integrated approach. Additionally, it outlines trends like globalization, new media, and empowered customers that are shaping IMC.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
This document discusses search engine marketing and optimization. It begins with defining search engines and how they work by indexing web pages and returning relevant results based on algorithms. It then defines search engine marketing as a form of internet marketing aimed at increasing website visibility in search results. Key tactics discussed include search engine optimization through on-page optimization and link building, as well as pay-per-click advertising. The document provides tips for implementing both SEO and pay-per-click campaigns and compares their advantages.
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
Social media marketing (SMM) utilizes social media sites as a marketing tool to produce content that users will share. This helps increase brand exposure and broaden customer reach for companies. Important techniques of SMM include targeting specific audiences through their interests on social media, consumer online brand related activities (COBRAs) where consumers share pictures of products, and electronic word of mouth (eWOM) where consumer reviews promote products. Traditional advertising is declining as internet and social media use grows. Goals of SMM include driving traffic to websites, developing relationships, strengthening brands, and inspiring interest in products.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
Programmatic marketing is an automated process that uses algorithms to place targeted digital ads in front of specific audiences in real-time. It analyzes large amounts of user data to display the right ads to the right people at the right time across various channels. This approach allows advertisers to focus on results and ROI. Programmatic spending and its share of digital ad budgets are rising significantly as the industry shifts towards data-driven advertising.
EARNED MEDIA- Communication about a brand that is not managed by the marketer
1) Contents
What is earned media?
Why You Need to Focus on Earned Media ?
How to do earned media ?
Strategies
Guest blogging
SITE analysis
Pros and Cons of guest blogging
Relationship with bloggers
Benefits of earned media
Challenges faced by earned media
2) What is earned media(free media) ?
Earned media refers to publicity gained through promotional efforts other than advertising(paid media).
A Nielsen study in 2013 found that earned media (also described as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide.
Earned media are the viewers reviews that you have read in someone’s blog,
3) Why You Need to Focus on Earned Media ?
Earned media is the most trusted and credible form of content for a brand.
Earned media lasts.
Increase Your Exposure and Brand Awareness.
Know What Others Think of You
Get Quality Traffic.
4) How to do Guest blogging ?
Steps :
Determining your guest post domain: Firstly you need to identify your web domain’s niche topics.
Research. Need to search for popular blogs with relevance to your domain space.
Qualitative analysis. You need to determine the quality of the guest blogging sites.
Posting guest blogs.
Presented by: http://www.paridhiinfotech.com
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Advertising research is a form of marketing research conducted to improve advertising efficiency by systematically gathering and analyzing information to develop, evaluate, and test strategies, ads, and campaigns using various methods like pre-testing ads through consumer juries, rating scales, and post-market research to assess brand awareness and preference. Key challenges include selecting the right media and measuring audience sizes given variations across geography, composition and accumulation rates within different media vehicles.
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
The document discusses integrated marketing communications and industrial marketing communication. It defines marketing communication and IMC. Promotion platforms include direct marketing, PR, events, advertising and personal selling. The planning process involves identifying the target audience, objectives, channels, budget and measurement. Industrial communication differs from consumer marketing in that it is more information driven, uses personal selling more, and targets a limited market. Personal selling, advertising, trade shows, direct mailers and the internet are commonly used industrial platforms. The document also provides examples of trade shows and conferences as communication tools.
Introduction to Social Media MarketingNikki Little
This document introduces social media marketing and provides tips for getting started. It defines social media as web-based technologies that enable interactive dialogue. Some key points made are that 78% of internet users conduct online product research, engagement metrics like retweets and followers are important to measure success, and brands should focus on conversation not just broadcasting to do social media right. The document stresses the importance of transparency and responding to customer questions and feedback online.
Impact of social media on consumer behaviorumair sajid
This document discusses the impact of social media on consumer behavior. It outlines how social media platforms like Facebook, Twitter, YouTube, and LinkedIn allow consumers to easily watch ads, share opinions, and get product information from peers. This new online environment and word-of-mouth publicity on social media has changed how consumers communicate with marketers and make purchasing decisions. Companies can now use social media to reach more consumers, improve customer relationships, and potentially drive business growth.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
SunTseu - Les fondamentaux du Digital MarketingSunTseu
Sylvain Davril, directeur de l'innovation de SunTseu, explique sa vision de la Customer Experience réussie et du parcours client; pourquoi nous avons encore le sentiment aujourd'hui de ne pas rencontrer si souvent des expériences clients agréables, du fait des stratégies marketing passées basées sur l'outbound marketing; il reprécise le contexte actuel très favorable au changement et pourquoi il faut associer l'inbound marketing et l'outbound marketing;
Enfin il fait un focus sur une technologie importante pour réussir sa stratégie de digital marketing : le marketing automation, et en l'occurence Marketo
The document discusses integrated marketing communications (IMC), defining it as a planning concept that evaluates various communication disciplines like advertising, PR, and sales promotion to provide clarity, consistency, and maximum impact. It also discusses the importance of IMC in driving competitive advantage and the challenges of implementing an integrated approach. Additionally, it outlines trends like globalization, new media, and empowered customers that are shaping IMC.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
This document discusses search engine marketing and optimization. It begins with defining search engines and how they work by indexing web pages and returning relevant results based on algorithms. It then defines search engine marketing as a form of internet marketing aimed at increasing website visibility in search results. Key tactics discussed include search engine optimization through on-page optimization and link building, as well as pay-per-click advertising. The document provides tips for implementing both SEO and pay-per-click campaigns and compares their advantages.
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
Social media marketing (SMM) utilizes social media sites as a marketing tool to produce content that users will share. This helps increase brand exposure and broaden customer reach for companies. Important techniques of SMM include targeting specific audiences through their interests on social media, consumer online brand related activities (COBRAs) where consumers share pictures of products, and electronic word of mouth (eWOM) where consumer reviews promote products. Traditional advertising is declining as internet and social media use grows. Goals of SMM include driving traffic to websites, developing relationships, strengthening brands, and inspiring interest in products.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
Programmatic marketing is an automated process that uses algorithms to place targeted digital ads in front of specific audiences in real-time. It analyzes large amounts of user data to display the right ads to the right people at the right time across various channels. This approach allows advertisers to focus on results and ROI. Programmatic spending and its share of digital ad budgets are rising significantly as the industry shifts towards data-driven advertising.
EARNED MEDIA- Communication about a brand that is not managed by the marketer
1) Contents
What is earned media?
Why You Need to Focus on Earned Media ?
How to do earned media ?
Strategies
Guest blogging
SITE analysis
Pros and Cons of guest blogging
Relationship with bloggers
Benefits of earned media
Challenges faced by earned media
2) What is earned media(free media) ?
Earned media refers to publicity gained through promotional efforts other than advertising(paid media).
A Nielsen study in 2013 found that earned media (also described as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide.
Earned media are the viewers reviews that you have read in someone’s blog,
3) Why You Need to Focus on Earned Media ?
Earned media is the most trusted and credible form of content for a brand.
Earned media lasts.
Increase Your Exposure and Brand Awareness.
Know What Others Think of You
Get Quality Traffic.
4) How to do Guest blogging ?
Steps :
Determining your guest post domain: Firstly you need to identify your web domain’s niche topics.
Research. Need to search for popular blogs with relevance to your domain space.
Qualitative analysis. You need to determine the quality of the guest blogging sites.
Posting guest blogs.
Presented by: http://www.paridhiinfotech.com
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Advertising research is a form of marketing research conducted to improve advertising efficiency by systematically gathering and analyzing information to develop, evaluate, and test strategies, ads, and campaigns using various methods like pre-testing ads through consumer juries, rating scales, and post-market research to assess brand awareness and preference. Key challenges include selecting the right media and measuring audience sizes given variations across geography, composition and accumulation rates within different media vehicles.
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
e-reputation, monitoring et gestion de criseYan Luong
Présentation donnée dans le cadre de la formation "spécialiste en médias sociaux et communautés en ligne" #SMSCL: e-reputation, monitoring et gestion de crise
Pour la 3ème année, la Fondation pour la recherche sur la sclérose en plaques saisit l'opportunité de la fête des mères pour alerter le public à sa cause et appeler à la générosité : soutenir la recherche permettra de vaincre la maladie. La sclérose en plaques touche 3 fois plus les femmes que les hommes et est souvent déclarée autour de l'âge de 30 ans, âge des projets de vie professionnelle et familiale.
Dr. Jean-Marc Seigneur, qui enseigne la veille stratégique d'e-réputation dans le Master "Journalisme et Communication" du Medi@LAB de l'Université de Genève et préside Réputaction qui conseille les entreprises dans leur gestion d'e-réputation, va présenter les 6 grandes étapes clés de la bonne gestion de l'e-réputation d'entreprise. Il expliquera quelles fonctionnalités ont rajouté plusieurs outils de business intelligence pour faciliter cette gestion.
Les clés de l'E-Reputation en 2014 [HUB Report]HUB INSTITUTE
Rendez-vous sur: http://hubinstitute.com/hubreports/
> télécharger la version sommaire (light) gratuitement
> acheter la version complète (full)
> découvrir nos autres HUB Reports
Le web social est devenu le principal canal pour s’exprimer librement, donner son avis, réagir ou simplement manifester une opinion. Les marques et institutions ont rapidement mesuré le potentiel de ces conversations et s’y sont invitées afin d’influencer et idéalement convertir le plus grand nombre. Toutefois, avant de revendiquer une place dans le quotidien des internautes, il semble essentiel de faire ses preuves en maîtrisant les codes de ces réseaux et donc en apprenant à gérer sa e-réputation. Cela peut sembler évident, pourtant les exemples de marques enchainant les mauvaises pratiques ne manquent pas.
L'ambition de ce HUB Report est de vous apporter toutes les clés pour bien gérer votre e-reputation. Quelles sont les bonnes pratiques, et les moins bonnes ? Quels outils utilisés en buzzmonitoring, dans quelle situation ? Quelle méthodologie appliquée ? Evidemment, nous partagerons aussi toutes nos prédictions, pour prendre une longueur d'avance... Bonne lecture.
Abonnez-vous et recevez ce HUB REPORT : http://www.hubinstitute.com/sections/hub-reports/
Conseils et outils pour gérer sa e-réputation professionnelle dans le cadre d...Jean-Marc Seigneur
Mes conseils pour gérer sa e-réputation professionnelle et spécialement dans le cadre de la recherche d'emploi. Cette présentation a été faite en avril 2014 pour les jeudis de l'emploi d'Uni Emploi aux étudiants de l'Université de Genève. Quelques uns des outils recommandés pour la gestion de réputation en ligne dans cette présentation de la veille à l'influence : Google Alertes, Mention.net, LinkedIn, Xing, Viadeo, CV Réputation, Secure.Me, About.Me, Visualize.Me, Hootsuite, Zapier, IFTT, Ghostery, Sysomos, Digimind, Klout...
Connaître, gérer et maîtriser sa e-reputation par Julie Robveille-Agence Stud...Social Media For You
L’e-réputation est, depuis quelques années, un enjeu capital pour l’entreprise. A l’heure du web et de l’entreprise 2.0, gérer sa réputation passe en premier lieu par Internet. On ne peut faire abstraction de ce nouveau canal de communication où un bad buzz a vite fait d'impacter l’image de votre entreprise. Alors qu’est que l’e-réputation ? Comment la surveiller ? Comment la gérer ?
- Pour les debutants.
- Un exercice a l'oral ou a l'ecrit sur les structures avancees de l'heure en francais.
(c) 2009 Jocelyn Prud'homme
http://arbreaimages.wordpress.com
El documento propone dos ejercicios contables. El primero involucra la constitución de la empresa FLORESAC SAC el 5 de agosto de 2014, con la emisión de 80,000 acciones de S/10 cada una. Las acciones fueron suscritas por cuatro socios de diferentes formas, ya sea pagando en efectivo, letras hipotecarias, activos o bienes de uso. El segundo ejercicio implica la formación de la sociedad anónima TROVALSAA el 5 de julio de 2013 con un capital de S/300,000 respaldado por acciones
Bill Gates dio un discurso de menos de 5 minutos en el que compartió 11 reglas sobre la vida real basadas en su experiencia. Advirtió que la vida no es fácil y que el mundo no se preocupa por la autoestima, sino por hacer algo útil. Aconsejó no esperar ganar mucho dinero solo por graduarse y apreciar oportunidades como trabajar los fines de semana.
La reproducción es una característica fundamental de los seres vivos que les permite perpetuarse a través del tiempo. Existen dos tipos básicos de reproducción: la reproducción asexual, donde un solo organismo genera copias idénticas de sí mismo sin combinación genética; y la reproducción sexual, donde la información genética de los descendientes proviene de la fusión de gametos de ambos progenitores, introduciendo variabilidad genética.
L'objectif de ce travail était d'analyser les différents moyens de communication de la marque, en analysant ses actions de communication, ses campagnes, ses différents procédés et médias dominants, etc.
Noël 2015 : Quels ont été les cadeaux les plus partagés sur les réseaux socia...Dynvibe
Après avoir mené d’importantes campagnes en amont des fêtes, les marques ont bénéficié d’une exposition supplémentaire sur le web grâce aux publications des internautes mentionnant les cadeaux qu’ils ont reçus. La thématique de Noël a en effet été très évoquée sur les réseaux sociaux, avec notamment plus de 97k photographies mentionnant le hashtag « #Noel2015 » sur Instagram.
Dynvibe a analysé 1 000 conversations postées entre le 24 décembre et le 10 janvier afin de connaître les types de produits les plus mentionnés par les consommateurs mais aussi les marques ayant le plus bénéficié de cette exposition.
Les Trophées de la famille - 2015 - 2ème éditionBarbara HADDAD
Plus de 3000 parents et futurs parents ont voté pour leurs marques préférées dans 18 univers, et ont ainsi élues les marques et start-up les plus " family friendly" "Marque famille 2015 "
Perspectives n°22 septembre - octobre 2014 - athénéa conseilsYoann DUCUING
AU MENU DE CE NUMERO DE SEPTEMBRE - OCTOBRE 2014 :
- L'EDITO - Bonne rentrée à tous, petits et grands
- DOSSIER MARKETING - Le marketing de l’uniforme: quand l’habit fait la marque
- STRATEGIES DE TERRITOIRES - La ruée des communes vers le Tour de France
- ZAPPING - Notre revue de presse stratégie et marketing
- TENDANCES MARKETING - De la glace au vin rosé, un smartphone holographique, une canette de bière qui réagit à la chaleur, un emballage qui se transforme en t-shirt, le plus petit mail du monde...
- ON BUZZ - Drôles de concepts marketing pour drôles de résultats
- EVENEMENTS - Athénéa part à la rencontre de la Caravane du Tour de France: le grand barnum marketing
- NOTRE ACTU - Notre avis sur les Burger Bars de Quick dans le Cercle des Echos
Bonne lecture à toutes et tous !
L'équipe Athénéa
La réussite de cette initiative assez exceptionnelle – sur une période courte mais si médiatique - porte en soi un questionnement essentiel (et pourtant fréquent) dans la pratique du marketing et de la communication : comment, avec peu de moyens, dans un univers pourtant si encombré (en nombre d’intervenants, de messages, de médias, de réseaux sociaux et de modes de communication…) « faire le trou » et donc disposer de suffisamment d’émergence, d’impact, de capacité pour intéresser, populariser, créer le débat et même impliquer?
Or ce qui fait la richesse de ce cas et son apport dans la compréhension des domaines évènementiels, c’est l’union de la pertinence stratégique, de la capacité à faire croire l’impossible, de la parfaite orchestration des discours, des moyens mis en œuvre, du timing, de la juste relation avec les diverses populations impliquées.Cette perfection unit la créativité, celle de l’idée de la « fin des blagues Carambar », à la justesse stratégique (car on touche à la force symbolique de la marque et son essence) et à la perfection dans la planification…Recette qu’on ne retrouve pas toujours dans des ambitionsde nature similaire.
Pour une analyse du marketing des enfants : extrait de synthese de presse The...Indexpresse
Toupies Beyblades, compotes Pom’Potes, fromages P’tit Louis, revue T’choupi, livres Violetta, cartables Cars... les produits stars estampillés «enfants» sont légion dans les linéaires des magasins et dans les placards des familles françaises. Une mascotte venue du grand écran, des couleurs qui flashent, un nouveau jouet pour les cours de récré... et le tour est joué ! Pas si sûr !
Au-delà du jugement moral qui pèse inexorablement sur le fait de vouloir «vendre» un produit à un enfant, le marketing de l’enfant se cantonne ...
SOMMAIRE :
- L’enfant consommateur est connecté, aime les couleurs et s’identifie à ses mascottes.
- Le marketing de l’enfant rime avec segmentation et marketing de niches.
- Les marchés de l’enfance : confiserie, jouets, presse...
- Ces marques qui s’adressent aux enfants.
<h3>Au sommaire :</h3>
La campagne Aubade en PQR 66, le score d'impact de l'annonce Joker, les Français et le e-commerce et la PQR de Jean-Michel Ribes.
Les Fêtes de Fin d'Année : la période où il ne faut pas se louper !Citron Bien
5 conseils pour réussir tes fêtes de fin d’année
*** Workshop Citron Bien ***
Et si on préparait les fêtes de fin d'année dès maintenant ?
Ce workshop pour entrepreneurs et commerçants aborde les raisons pour lesquels, la fin d'année est une période cruciale pour communiquer et développer son business.
Pour réussir cette période cruciale des fêtes de fin d'année, voici 5 conseils pour bien faire !
C'est parti !
le Workshop est également disponible sous forme d'article sur le blog de Citron Bien - Agence de Marques : http://citronbien.com/reussir-ta-fin-dannee/
Exploiter efficacement le potentiel publicitaire des réseaux sociaux : Facebook, Twitter, YouTube, Instagram et Pinterest.
Méthode pour optimiser votre impact.
This document provides tips for using social media to help businesses grow. It discusses why social media is important today, as customers are active on platforms like Facebook, Twitter, YouTube, and blogs. The document encourages engaging with customers on these channels, provides examples of how Kodak uses different social media, and offers advice for getting started with social media.
1. 31 mai 2015
Les souhaits des marques
pour la Fête des Mères
Comme chaque année, les marques n’ont pas échappé
au marronnier de la Fête des Mères.
Voici donc un petit florilège de ce que nous avons pu voir
passer sur nos murs Facebook
Caroline VLAEMINCK – 2015
http://digitaletnumerique.wordpress.com
2. On commence par les
marques « classiques »,
les fleuristes et
les chocolatiers
48. Et une grande dédicace à toutes les
mamans qui m’entourent :
la mienne, ma sœur, mes tantes et
cousines, ma belle-mère et mes
belles-sœurs, mes amies, mes
clientes…
Vous méritez toutes ces
messages d’amour !!!
Notes de l'éditeur
Ce modèle peut servir de fichier de démarrage pour un album photo.