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More than a buzz word: What 
Enterprise 2.0 might look like 
(Hint: Not a triangle) 
Elisabeth Bucci 
Projissima inc.
Agenda 
• Introduction/Expectations 
• History 
• Why Change? 
• What is Enterprise 2.0? 
• Examples, Take-away 
• Go fort...
Introduction 
• Who am I? 
• Why am I here?
Expectations 
• No one really knows, certainly not me 
• An * = uhhh.. 
• There is no easy button 
• There is no one-size-...
Before we can understand 
Enterprise 2.0, we must 
understand Enterprise 1.0
History 
• Second Industrial Revolution 1860 - 1914 
• Perfect storm 
– electricity 
– interchangeable parts 
– telegraph ...
How to manage “bigness” 
Command-Control = Enterprise 1.0 
= 260-year-old business model
260 yr old business model 
• Two Fredericks 
• Frederick the Great of Prussia 1740-1786 
– won battles with an undisciplin...
Why this worked 
• Easy 
• Two roles: 
– Boss: “Do what I tell you” 
– Employee: “Do what I am told” 
• Process 
– Do it t...
A socio-economic shift 
• Command-Control = E 1.0 was more than a 
structure, it was a part of a socio-economic shift 
– u...
Why change? 
WHAT 1880s Today 
Communication 1:1 many:many 
Worker education illiterate peasants college / university 
pub...
Web 2.0 
Web 1.0 Web 2.0 
1:many 
many:many
What is Web 2.0? 
allows users to interact and collaborate as 
creators of user-generated content in a 
network 
beyond th...
Web 2.0 = killer app 
• new patterns of connectivity beyond institutional 
control (govt, corp) 
• redefining what “local”...
Why change? 
“We cannot command-control our 
way through the pace and the 
complexity of 21st century business 
and societ...
Why change? 
• Return-on-Assets has dropped 75% since 1965 
• Businesses with engaged employees have 3x 
times operating m...
Why change? 
Keep up or be gone.
What is Enterprise 2.0? 
• Andrew McAfee first coined the term in 2006 
– “The use of Web 2.0 technologies by knowledge 
w...
So, what is Enterprise 2.0? 
• A new business model profiting from the 
unlimited potential of people, based on 
networked...
What E2.0 is not 
• Socialism 
• socialism failed because without the profit motive 
there is no incentive to perform 
• H...
Enterprise 2.0 needs… 
Collaboration 
Web 2.0 
A new shape 
New Leadership Style
Change the shape 
PM
Is this a triangle? 
PM
or a circle? 
PM PM
or a web? 
PM PM
Change the shape 
We need to change the 
shape 
not triangles 
not squares 
but circles 
many circles 
all interconnecting
New Leadership Style 
• Not: 
– “Do what I tell you, stop asking questions” 
– “Ask me for my approval” 
– “Why did you ap...
Enterprise 1.0, with command and control, 
is limited in its capability by the intelligence 
and capability of the Executi...
In Enterprise 2.0 power and capability flows the 
other way — from the network to the 
leadership. In Enterprise 2.0, exec...
role of 
executive: 
to command 
and control 
power flows 
from 
executive to 
employee 
Enterprise 1.0
power flows from 
networks to 
executive 
Enterprise 2.0 
role of executive: 
to inquire and align
Can a “leader” who has 
climbed a pyramid learn to 
“inquire and align?”
E1.0 E2.0
Web 2.0 is just starting 
to tip the balance…
What does it look like? 
• Zappos “Holocracy®” 
• Valve 
“A fearless adventure in knowing what to do when 
no one’s there ...
Holocracy® 
• Holocracy® hit the biz news when Zappos 
announced its implementation 
– Zappos: on-line shoes/clothing, 150...
Holocracy® (cont) 
• Energizing roles: 
– an organizational entity with a “Purpose” to express, 
“Domains” to control, and...
Valve 
• video games development and distribution 
• privately owned 
• 300+ employees 
• estimated profit $8 - $16 M / em...
Valve (cont) 
A company with no management structure 
“Now, I can tell you that, deep down, you don’t 
really believe that...
Valve (cont) 
• employees choose their own projects 
• desks on wheels to move it to the projects 
they wish to join 
• ke...
Take-away 
• Leadership style = inquire, align 
• CEO = leader, benign 
• Privately owned (Valve) or acts like it (Zappos)...
Why PMs matter 
• E2.0 requires team-building and networking skills 
that we have already acquired to survive the 
pyramid...
Go forth… 
• Know your value. Your skills matter. 
• Learn Web 2.0 in your personal life. Master it. 
• Jump on any Web 2....
Go forth… 
• Stay away from the pyramid-climbers. Except 
those that can learn to “inquire and align”. 
• Be an emergent l...
Keep learning 
• Deb Lavoy articles used as research for this 
presentation: 
Is Collaboration Limited by Structure 
If So...
My past work on E2.0 
• PMI Montreal Presentation December, 2013 
“Why Projects Managers should care more 
about Social Me...
Let’s keep talking 
blog: The Passionate Project Manager 
Twitter: @ElisabethBucci 
LinkedIn: Elisabeth Bucci 
email: elis...
Go forth… 
and change the world.
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Symposium CONF403 : Not Just a Buzz Word: What Entreprise 2.0 Might Look Like (Hint: It Won't Be a Triangle)

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While the command-control organization was effective in organizing the work of early twentieth-century assembly lines, it has long outlived its usefulness when it comes to organizing the collaborative work of networked, distributed teams. Enterprise 2.0, named after the Web 2.0 technologies it leverages, is the moniker given to organizations that move away from the restrictive pyramid of command-control.
In Enterprise 2.0 organizations, power will shift from executives to networked teams. What does that mean? What on earth will this look like? What will managers, CXOs, and "bosses" do in Enterprise 2.0? Will the command-control leadership give up this power easily...or fight it every step of the way? And where will Project Managers fit into all of this?
This conference will make an attempt to answer these very difficult questions by pointing to real world examples of organizations moving towards the twenty-first century vision of "work"

BIOGRAPHY

Elisabeth Bucci (PMP, MBA) has over 26 years of experience managing technically complex projects across many industries, ranging from manufacturing to engineering to IT. As a project management consultant with Projissima inc, she leverages her project management skills to solve business problems for companies both big and small, with a very special place in her heart for entrepreneurs (her small way of "changing the world"). You can follow her attempts to overthrow Enterprise 1.0, as well as her insights into the highs and lows of being a project manager, on her blog at www. thepassionateprojectmanager. com .

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Symposium CONF403 : Not Just a Buzz Word: What Entreprise 2.0 Might Look Like (Hint: It Won't Be a Triangle)

  1. 1. More than a buzz word: What Enterprise 2.0 might look like (Hint: Not a triangle) Elisabeth Bucci Projissima inc.
  2. 2. Agenda • Introduction/Expectations • History • Why Change? • What is Enterprise 2.0? • Examples, Take-away • Go forth…
  3. 3. Introduction • Who am I? • Why am I here?
  4. 4. Expectations • No one really knows, certainly not me • An * = uhhh.. • There is no easy button • There is no one-size-fits all • There is very little information about real cases • 45 minutes is not enough to explain everything • My objective: get you talking about this
  5. 5. Before we can understand Enterprise 2.0, we must understand Enterprise 1.0
  6. 6. History • Second Industrial Revolution 1860 - 1914 • Perfect storm – electricity – interchangeable parts – telegraph – railroads • Assembly lines • Economies of scale: Bigger is cheaper
  7. 7. How to manage “bigness” Command-Control = Enterprise 1.0 = 260-year-old business model
  8. 8. 260 yr old business model • Two Fredericks • Frederick the Great of Prussia 1740-1786 – won battles with an undisciplined army of mercenaries and criminals • Frederick Taylor “Scientific management” 1890s • Solution = mechanical bureaucracy: – soldiers/workers are machines – ultra-specialization of tasks – chain of command: each soldier/worker receives orders from only one superior – soldiers/workers don’t question, they fear
  9. 9. Why this worked • Easy • Two roles: – Boss: “Do what I tell you” – Employee: “Do what I am told” • Process – Do it this (one best) way – Repeat • Communication: memos top-down • Any colour you want as long as it’s black
  10. 10. A socio-economic shift • Command-Control = E 1.0 was more than a structure, it was a part of a socio-economic shift – unskilled workers built things they could afford to buy, ie cars – birth of the middle class – birth of the suburbs (cars) – birth of the stock market – birth of the labour movement – abundance of consumer goods, right up to the smart phone and the tablet
  11. 11. Why change? WHAT 1880s Today Communication 1:1 many:many Worker education illiterate peasants college / university public education access to information only the boss everywhere markets England, US, Europe global village social structure class system equality capital lots, gave birth to stock market small, private-owned batch size BIG 1
  12. 12. Web 2.0 Web 1.0 Web 2.0 1:many many:many
  13. 13. What is Web 2.0? allows users to interact and collaborate as creators of user-generated content in a network beyond the static pages of earlier web sites and passive viewing of content. http://en.wikipedia.org/wiki/Web_2.0
  14. 14. Web 2.0 = killer app • new patterns of connectivity beyond institutional control (govt, corp) • redefining what “local” means • “democratization” = removing middle men • no permission required! • freeing the customer’s voice – music, news, television, publishing • freeing the people’s voice (Arab spring) • FINALLY: freeing the employee’s voice
  15. 15. Why change? “We cannot command-control our way through the pace and the complexity of 21st century business and society.” The Future of Social Business is Paved with Good Intentions, CMS Wire, Deb Lavoy
  16. 16. Why change? • Return-on-Assets has dropped 75% since 1965 • Businesses with engaged employees have 3x times operating margin Original Source: The Human Enterprise: Progress or Perish, by Deb Lavoy
  17. 17. Why change? Keep up or be gone.
  18. 18. What is Enterprise 2.0? • Andrew McAfee first coined the term in 2006 – “The use of Web 2.0 technologies by knowledge workers within organizations” • Sounds like “Social business” • Problem: technology is not enough – Ever tried to make a wiki work in a Command- Control structure? – Answer: you can’t
  19. 19. So, what is Enterprise 2.0? • A new business model profiting from the unlimited potential of people, based on networked, self-managed teams and incorporating democratic values • A socio-economic-political shift • A paradigm shift • Capitalist (but non-exploitative)*
  20. 20. What E2.0 is not • Socialism • socialism failed because without the profit motive there is no incentive to perform • Holding hands and singing and yoga • Democracy* – democratic values and democracy are not the same thing • Consensus* • Anarchy • More than technology
  21. 21. Enterprise 2.0 needs… Collaboration Web 2.0 A new shape New Leadership Style
  22. 22. Change the shape PM
  23. 23. Is this a triangle? PM
  24. 24. or a circle? PM PM
  25. 25. or a web? PM PM
  26. 26. Change the shape We need to change the shape not triangles not squares but circles many circles all interconnecting
  27. 27. New Leadership Style • Not: – “Do what I tell you, stop asking questions” – “Ask me for my approval” – “Why did you apply for that (internal) position without asking me first” – “cc me on every email you write” – “Don’t talk to my boss” – “Send it to me, I will send it to my boss” – “No, that idea is too…crazy/weird/unusual” – “Cascade this information down to your direct reports”
  28. 28. Enterprise 1.0, with command and control, is limited in its capability by the intelligence and capability of the Executive team. In 1.0 enterprises, the workforce is there to amplify the capabilities of the executives. Executives are the constraint...it is the executives that restrain growth and capability because the organization cannot amplify what the executive can't see.
  29. 29. In Enterprise 2.0 power and capability flows the other way — from the network to the leadership. In Enterprise 2.0, executives (leaders) inquire and align collective intelligence and capability. They can access the collective capabilities of the workforce. The Future of Social Business is Paved with (Good) Intentions, by Deb Lavoy
  30. 30. role of executive: to command and control power flows from executive to employee Enterprise 1.0
  31. 31. power flows from networks to executive Enterprise 2.0 role of executive: to inquire and align
  32. 32. Can a “leader” who has climbed a pyramid learn to “inquire and align?”
  33. 33. E1.0 E2.0
  34. 34. Web 2.0 is just starting to tip the balance…
  35. 35. What does it look like? • Zappos “Holocracy®” • Valve “A fearless adventure in knowing what to do when no one’s there telling you what to do” • Automattic – Book “The Year Without Pants: Wordpress.com and the Future of Work” by Scott Berkun (a project manager who worked at Automattic for 2 years as a team lead)
  36. 36. Holocracy® • Holocracy® hit the biz news when Zappos announced its implementation – Zappos: on-line shoes/clothing, 1500 employees, $1B annual revenue, bought by Amazon in 2009 • What is holocracy®? – “holons” + “hierarchy” – a hierarchy of nesting/interlinking circles – a registered trademark (argh) – circles can be self-directed, self-organizing…or not • has a constitution, governance, roles – Sounds like… process, projects
  37. 37. Holocracy® (cont) • Energizing roles: – an organizational entity with a “Purpose” to express, “Domains” to control, and “Accountabilities” to perform. • Partners – responsible for sensing Tension (difference between what is and what could be) – responsible for breaking down Accountabilities into Projects and Next-Actions – Sounds like…Project Manager!!
  38. 38. Valve • video games development and distribution • privately owned • 300+ employees • estimated profit $8 - $16 M / employee – more than Google/Apple • Employee Handbook
  39. 39. Valve (cont) A company with no management structure “Now, I can tell you that, deep down, you don’t really believe that last sentence. I certainly didn’t when I first heard it. How could a 300-person company not have any formal management? My observation is that it takes new hires about six months before they fully accept that no one is going to tell them what to do…” Michael Abrash, Valve employee
  40. 40. Valve (cont) • employees choose their own projects • desks on wheels to move it to the projects they wish to join • key ideas: – the best projects attract the best people – you do things because you care, not because your boss told you to – creative people do not need bosses and performance reviews
  41. 41. Take-away • Leadership style = inquire, align • CEO = leader, benign • Privately owned (Valve) or acts like it (Zappos) – no Board – more freedom to make decisions • Skill sets required – team-building – moving things forward to Done
  42. 42. Why PMs matter • E2.0 requires team-building and networking skills that we have already acquired to survive the pyramid • Our skill set matters more than the pyramid leadership style • Any alternative to the pyramid will require: – roles – responsibilities – process • Work in E2.0 is unique, has a start, end…projects!
  43. 43. Go forth… • Know your value. Your skills matter. • Learn Web 2.0 in your personal life. Master it. • Jump on any Web 2.0 initiatives in your company. Learn. Failure is inevitable and good. • Hone your network/team-building skills. • Informal power: you have it. Use it. Do no harm. Don’t be evil.
  44. 44. Go forth… • Stay away from the pyramid-climbers. Except those that can learn to “inquire and align”. • Be an emergent leader. Add value. • Create oases of E2.0 within your pyramid – treat your project as a micro-enterprise where you are the CEO – make new rules
  45. 45. Keep learning • Deb Lavoy articles used as research for this presentation: Is Collaboration Limited by Structure If Social Business is the Answer, What is the Question Or just read everything she’s written, see here. • Go back through this presentation and read the hyperlinked documents
  46. 46. My past work on E2.0 • PMI Montreal Presentation December, 2013 “Why Projects Managers should care more about Social Media” • Blog post PMs are the Next Generation Leaders, FR
  47. 47. Let’s keep talking blog: The Passionate Project Manager Twitter: @ElisabethBucci LinkedIn: Elisabeth Bucci email: elisabeth@projissima.ca
  48. 48. Go forth… and change the world.

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