2. Bonjour je suis @loic createur de Seesmic, une des applications reseaux sociaux les plus populaires et LeWeb, la plus grande conference web d’Europe
3. Toutes les marques souhaitent etablir une relation de confiance avec leur cible et toucher des millions de personnes
16. “ les tweets promus qui ne resonnent pas seront supprimes de Twitter" -Dick Costolo Twitter COO
17. Facile il suffit d’acheter des followers (10,000 followers pour 300 euros) et des fans Facebook (10,000 fans pour 900 euros) #stupide http://www.usocial.net/twitter_marketing/
18. Une marque dont on ne parle pas ne pourra pas annoncer sur Twitter
19. Evan Williams, CEO of Twitter repond @ loic True, but not sure why that's a problem. It will definitely work best for companies who Twitter works well for generally
20. Pour quelle societe Twitter marche particulierement? @cremebruleecart 10,000+ followers
21. Meilleures marques sur Twitter? Zappos, Best Buy, Ford, Comcast, Kodak, RedBull... http://whitscott.com/2009/04/29/this-ad-campaign-should-blow-your-mind/
23. Votre site est de moins en moins important, allez cherchez l’audience 1990 - 2000: votre site est au centre 2010 - : Les reseaux sociaux sont au centre 2000 - 2010: Google est au centre
36. Oubliez l’objectif de millions de followers. 1,000 vrais fans suffisent http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php The Internets Users Customers Real Fans
40. Soutenez les evenements ou vont les influenceurs - leweb.net en est un! Paris dec 8 / 9 – 2500 influenceurs de 50 pays
41. Le plus important: Ce n’est pas une campagne . Creer la confiance et une vraie communaute prend des annees
42. Si personne ne parle de votre marque vous pouvez toujours etre creatif comme American Apparel et ses 1,364 fessiers http://whitscott.com/2010/02/17/please-tweet-and-facebook-this-photo-of-my-butt-thanks/
51. En resume -votre site n’est plus aussi important que dans le passe -creez une presence sur les grands reseaux sociaux -publiez plusieurs fois par jour partout -utilisez la video -ecoutez et repondez en public 24h/24 -adaptez votre produit en temps reel -travaillez sur le long terme, pas une campagne
52. twitter.com/loic facebook.com/loic youtube: loic.tv loic at seesmic dot com loiclemeur.com
Notes de l'éditeur
Dana- other use of word for "Resonance" to describe end of sucky ads Perhaps, Twitter's robust platform is the end of sucky Ads. Or Twitter's Monetization Plan is the end of Sucky Ads Image: Twitter AD ________________________ looking for a title the end of sucky ads? traditional advertising is dead? 10 Ways Brands Succeed in Social Media
jyama - 4/17 not only buy but promote your product with their friends invested in the brand (use the Seth Godin, Tribes?) ________________________ Dana: In other words, what you want as a brand is to use xyz communication channels to be known, trusted and exposed. Speech Notes: explain why ________________________
Dana- Header: "Simple Solution" Body: Few Media Sources -> Bullet Point Examples Emphasize Delivery, such as "Create campaigns, repeat messages, received messages". Image: suggestions of what Mass media is, http://paulcrosisca.files.wordpress.com/2009/03/mass-media-fin.jpg Image: what Mass Media use to be http://2.bp.blogspot.com/_rlTuTFOT5zU/SMfO2lSGWfI/AAAAAAAABZA/HBFGsVTkbuY/s400/Mass+Media.jpg _______________________
jyama - 4/17 not only buy but promote your product with their friends invested in the brand (use the Seth Godin, Tribes?) ________________________ Dana: In other words, what you want as a brand is to use xyz communication channels to be known, trusted and exposed. Speech Notes: explain why ________________________
Dana: Title: Tough Marketing Body: Why is it tough? - > bullet point various devices. _________________________
Dana: Title: Mobile will soon be larger than Desktop Internet Body: List example "Mobile Nightmare" Speech Notes: Explain why _________________________
Dana: Title: Mobile will soon be larger than Desktop Internet Body: List example "Mobile Nightmare" Speech Notes: Explain why _________________________
Dana: Title: Mobile will soon be larger than Desktop Internet Body: List example "Mobile Nightmare" Speech Notes: Explain why _________________________
Dana- Title: The New Awakening of Advertisement Body: Bullet point examples Speech: explain why Image Suggestion: Modern Day Social Media Tools http://4.bp.blogspot.com/_tR7Dz2CaHgM/SSvZ-Yd5WrI/AAAAAAAAAmY/5J64I5HjQqo/s400/social+media.jpg _________________________
TechMeme forces advertisers to blog and post interesting stories _________________________ Dana- Problem: Each day, more and more sites reject advertisement (be specific or not) Solution: explain 2-3 bullet points ___________________________
jyama 4/18 http://www.tbiresearch.com/facebook-homepage-takeover-will-cost-you-about-300k-per-day-2010-4 Facebook Stealing More Share Of Brand Advertising -- At Expense Of Yahoo, AOL, And Even Google Source from Comscore also Use you can refernece Mary Meeker's morgan stanley Chart and report from web 2.0 Summit that you attended. I'll send it to you. Fred Wilson highlights the growth of social networking surpassing email http://www.avc.com/a_vc/2010/04/social-networking-vs-email.html comscore http://blog.comscore.com/2009/12/facebook_100_million_visitors.html and mentions fb takes 5.5% of all the internet time ________________________ Dana- Title: People spend more time on social networks than email and .................... Add: Before and After example (1 bullet point) Body: List Reason Why & support with Morgan Stanly Slide Speech- elaborate your experience explaining the new direction ________________________
Loic- thanks, but there was a specific slide presented at Chirp that I am looking for. It's better because more recent and by Twitter - will look for it Dana- Here are a few... 1. http://mashable.com/2010/01/11/twitter-growth-stats/ 2. http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/ 3. http://mashable.com/2010/03/18/twitter-infographic/ Comparing Twitter to Facebook and Google 3. http://www.businessinsider.com/comparing-twitters-growth-to-facebook-and-google-2009-3 4. http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/ _________________________
Loic: LOL Dana- This is where your chirp notes come in handy. Dumped Image: Nice dump- http://images.google.com/images?hl=en&q=dumped&um=1&ie=UTF-8&sa=N&tab=wi Sad Dump- 1. http://www.freewebs.com/gnanaraj_d/defeat.jpg
Dana- Title: Easy Solutions Don't Make the Best Alternatives Body: Buying Twitter Followers, etc. _________________________
Dana- Title: A Brand that receives little or no attention will not be advertised on Twitter Body- Explain Twitter's Standards for Paid Ads from Chirp Notes 2-3 Bullet points on slide or explained in your speech. Toilet Paper Images: 1. http://centralmadisonliving.files.wordpress.com/2009/02/big-toilet-paper.jpg 2. http://scrapetv.com/News/News%20Pages/Everyone%20Else/images-3/toilet-paper-toilet.jpg _________________________
Dana- What's the question? Perhaps 1 Slide before this slide asking the question? _____________________
http://fluent.razorfish.com/publication/?m=6540&l=1 Siv Singh Who spoke at the Look Launch http://www.slideshare.net/razorfishmarketing/social-influence-marketing-trends-2974341 Trends 3 and 4 Highlight Best Buy Other ones to consider Kodak Zappos ___________________ Dana- I'm a bit unclear about what you're trying to say. Title: Is Twitter right for your Brand? Body: example of day to day advertisers, biz people who need to brand their product or Give example of What Twitter is and is Not for a Company looking to brand themselves and or product. _______________________
Dana- It use to be that one needed an expensive website and nice looking ads, not anymore.... Here's why.... ______________________
thanks Dana- Title: Successful Brands listen to tweets 24hrs a day and answer every single tweet. _________________________
is the english "freakin'" OK? Dana: Yes perhaps, #PRdept thanks corrected
Dana- Title: The model is to gather all feedback in once central public place and create a public road map. ________________________
Dana- Title: Be abreast to the social media market. Body: Deliver improvements and features as fast as you can based on feedback you are receiving. _________________________
Dana- Title: Application of Social Media Streams Body: adopt them & understand their functionalities without taking risks: Status.net, Chatter, etc. _________________________
Dana- Title: Create Your Presence Across The Board with All Social Networks Body: Examples Image of Social Media Examples: 1. http://socianomical.com/hi/wp-content/uploads/2010/02/socialmedia.png ____________________
Dana- Title: Create Your Presence Across The Board with All Social Networks Body: Examples Image of Social Media Examples: 1. http://socianomical.com/hi/wp-content/uploads/2010/02/socialmedia.png ____________________
is the english "freakin'" OK? Dana: Yes perhaps, #PRdept thanks corrected
Dana- Title: Quality Vs. Quantity ______________________ jyama 4/18 Ning announce the are charging for features, Free ones include grouply (Jeff is an investor) and groups us http://creators.ning.com/forum/topics/alternatives-1 Wild Apricot Rsitez SocialGo BoonEx BuddyPress Elgg Joomla JomSocial Tuiyo WackWall Crowdvine Spruz SocialEngine KickApps SocialCast The Online Family Center Google Friend Connect Huminity I-Neighbors MediaWiki Grou.ps Webbours Groupsite Stribe Imentor Igroops SocialSam MemberWing Webs Neeetz Mixxt CircleBuilder Shutterfly
Dana- Title: Transparency Counts Body: Trust is the underlying Factor. _______________________
Dana- Body: Create authentic content, which isn't like a press release. ________________________
Dana- Title: Support Your Fans Body: Go where the scene is. Be an influencer. _______________________
Dana- Title: Vital Point- Reap what you Sow. Body: It is not a campaign. It takes years to build a community. Tips, 1. Be patient 2. Do it regularly 3. Be Consistent image; 1. http://www.belovedegypt.com/28_-_Sphinx_and_Pyramid.jpg 2.. http://www.okoroafor.com/blog/uploaded_images/seed-720775.jpg _________________________