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Les marques et les reseaux sociaux

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Keynote a Paris avec CB News, Proximity BBDo et TF1

Publié dans : Technologie, Business
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Les marques et les reseaux sociaux

  1. PROMOUVOIR VOTRE MARQUE SUR LES RESEAUX SOCIAUX Paris – CB News / TF1 keynote 8 Juin 2010
  2. Bonjour je suis @loic createur de Seesmic, une des applications reseaux sociaux les plus populaires et LeWeb, la plus grande conference web d’Europe
  3. Toutes les marques souhaitent etablir une relation de confiance avec leur cible et toucher des millions de personnes
  4. C’etait relativement facile: peu de supports et beaucoup d’audience. Campagnes, messages, repetition.
  5. Et vous aviez un veritable controle comme les films Constantin pour “Downfall” http://mingramjr.com/hitler-shows-his-frustration-for-the-lost-iph
  6. C’est devenu de plus en plus difficile avec des milliers de sources / supports mac, pc, iPhone, iPad, Android, BB, Nokia, Windows Phone, email…
  7. Le mobile est un cauchemard avec le nombre de plateformes mais il detrone le PC source Morgan Stanley
  8. “ Les PCs (mac compris) vont devenir des camions” Steve Jobs – Juin 2010 source Morgan Stanley
  9. La TV est la prochaine plateforme Google, Apple, Microsoft… + apps source Morgan Stanley
  10. La publicite telle que nous la connaissons va t-elle disparaitre?
  11. De plus en plus de sites construisent des modeles sans publicite
  12. Nous passons deja plus de temps sur les reseaux sociaux que le courrier electronique source Morgan Stanley
  13. 1 milliard de personnes utilisent les reseaux sociaux +50% de temps passe chaque annee source Morgan Stanley
  14. Les investissements publicitaires suivent naturellement
  15. Le reseau social en plus forte croissance est Twitter
  16. “ les tweets promus qui ne resonnent pas seront supprimes de Twitter" -Dick Costolo Twitter COO
  17. Facile il suffit d’acheter des followers (10,000 followers pour 300 euros) et des fans Facebook (10,000 fans pour 900 euros)  #stupide http://www.usocial.net/twitter_marketing/
  18. Une marque dont on ne parle pas ne pourra pas annoncer sur Twitter
  19. Evan Williams, CEO of Twitter repond @ loic  True, but not sure why that's a problem. It will definitely work best for companies who Twitter works well for generally
  20. Pour quelle societe Twitter marche particulierement? @cremebruleecart 10,000+ followers
  21. Meilleures marques sur Twitter? Zappos, Best Buy, Ford, Comcast, Kodak, RedBull...  http://whitscott.com/2009/04/29/this-ad-campaign-should-blow-your-mind/
  22. Red Bull utilise deja les promoted tweets
  23. Votre site est de moins en moins important, allez cherchez l’audience 1990 - 2000: votre site est au centre 2010 - : Les reseaux sociaux sont au centre 2000 - 2010: Google est au centre
  24. Les marques qui reussissent repondent aux tweets 24h/24
  25. Une equipe dediee de community evangelists? #tresbien Toute la societe comme #bestbuy ou #kodak #mieux
  26.  
  27. Rassemblez les demandes et idees de vos fans sur un site type feedback.seesmic.com (uservoice) http://feedback.seesmic.com
  28. Ameliorez votre produit en temps reel en fonction des suggestions le plus souvent possible et creditez les plus actifs
  29. Familiarisez-vous avec le web en temps reel en interne avec Status.net, Salesforce Chatter, Yammer, bientot Google apps avec Buzz
  30. Creez une presence dans tous les grands reseaux sociaux et publiez sur tous sans pollution (pas de @replies sur Facebook #suck)
  31. contre 100 / 500 millions de membres public / prive source de news / conversation entre amis
  32. Effet de mode? Feature? Phenomene? Utilisez-le, creez des “venues” ou avantages pour vos visiteurs
  33. Mesurez les resultats avec le nombre d’interactions, partages, commentaires (ou achats), pas le nombre de followers ou de fans
  34.   Rassemblez vos fans dans le monde sur une carte Linchpins – Seth Godin http://www.meetup.com/Linchpins-are-everywhere-raise-the-flag/
  35. Repondez a autant de questions que vous pouvez tres regulierement
  36. Oubliez l’objectif de millions de followers. 1,000 vrais fans suffisent http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php The Internets Users Customers Real Fans
  37. Soyez authentique pour creer la confiance, creez des videos “comme a la maison
  38. Creez du contenu different d’un communique de presse
  39. Travaillez en temps-reel et en public
  40. Soutenez les evenements ou vont les influenceurs - leweb.net en est un! Paris dec 8 / 9 – 2500 influenceurs de 50 pays
  41. Le plus important:  Ce n’est pas une campagne . Creer la confiance et une vraie communaute prend des annees
  42. Si personne ne parle de votre marque vous pouvez toujours etre creatif comme American Apparel et ses 1,364 fessiers http://whitscott.com/2010/02/17/please-tweet-and-facebook-this-photo-of-my-butt-thanks/
  43. Suggestion #1 Tribes par Seth Godin
  44. Suggestion #2:  Trust Agents par Chris Brogan
  45. Suggestion #3:  Engage! par Brian Solis
  46.   Suggestion #4: Jeremiah Owyang's blog
  47. Suggestion #5: follow @zappos et lisez "Delivering Happiness" par Tony Hsieh
  48. Suggestion #6: Rework par Jason Fried & David Hansson createurs de 37signals
  49. Suggestion #7: essayez Seesmic pour gerer tous vos reseaux sociaux sur un seul ecran
  50.   Annoncer sur Seesmic
  51.   En resume -votre site n’est plus aussi important que dans le passe -creez une presence sur les grands reseaux sociaux -publiez plusieurs fois par jour partout -utilisez la video -ecoutez et repondez en public 24h/24 -adaptez votre produit en temps reel -travaillez sur le long terme, pas une campagne
  52.   twitter.com/loic facebook.com/loic  youtube: loic.tv  loic at seesmic dot com loiclemeur.com

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