Lire le replay de la conférence HUBDAY Future of Social Media : http://hubinstitute.com/?p=24720

1. HUBDAY
17.12.2015

2. NO BIG DATAWITHOUT SOCIAL DATA

3. auto & moto
marketing & techno
politique
opinion & société
apparence & famille
culture & TV
développement durable
sports
médias
urbanisme
voyage
SO USETHEM … EFFECTIVELY !

4. PHILIPS & FACEBOOK
• Page fan de Philips Beauté

5. but alsoTEST (fan community & target)
& LEARN

6. SUPPORTTHE MARKETING DPT TO :
UNDERSTANDTHE BRAND ON A SPECIFIC PLATFORM
ALLOCATEA DEDICATED BUDGETTO BRINGTHE BRAND
IN A MORE UNEXPECTED DIRECTION
GETTHE INTERNAL BUY OUTTO LEVERAGETHIS NEW
POTENTIAL

7. TO (re)DESIGN
• Visuel d’une autre route
NEW ROAD
LAYOUT
AHEAD

8. TO ACTIVATE

9. ROLL IT OUT
ALL PLATEFORMS
AND
GET READY
FOR
THE NEXT BIGTHING

10. WITH STILL MORE METRIX

11. AND CHALLENGETHE NEW ONES