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Faire du business avec twitter

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Une opération de communication avec Twitter pour créer de la viralité et collecter des leads

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Faire du business avec twitter

  1. 1. Faire du business avec Twitter
  2. 2. Le sujet de cette présentation • Mettre en place un scenario de contact sur Twitter • Obtenir une visibilité d’un livre blanc • Collecter des leads ciblés Votre communauté est votre meilleur ambassadeur • Mesurer la confiance que vous accorde votre réseau • Mesurer votre capacité virale 2
  3. 3. Profil du compte Twitter Potentiel total de contact : 4 270 Potentiel exploité : 3 582 3
  4. 4. Chiffres clefs Nombre de DM envoyé : 3 582 * Reach obtenu : 331 560* : Message Direct. Seul le destinataire reçoit le message 4
  5. 5. Coefficient de Confiance Nombre de DM envoyé : 3 582 Nombre de clic sur le lien : 786 Coefficient de Confiance 22 % 5
  6. 6. Coefficient de Viralité Nombre de RT du message public : 200 Coefficient de Viralité 25 % 6
  7. 7. Reach et RT 7
  8. 8. Formulaire 8
  9. 9. Taux de transformation Nombre de clic sur le lien : 697 Nombre de téléchargement : 178 Taux de transformation 26 % 9
  10. 10. Répartition des clics vers le formulaire 10
  11. 11. Outils utilisés 11
  12. 12. Voulez-vous la présentation ? Scannez le QRcode avec votre mobile Oui, je la veux 12

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