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Seocamp2016 : javascript et indexation, où en est-on ?

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Google annonce comprendre le JavaScript mais qu'en est-il exactement ?
Plus d'information : http://www.iprospect.com/fr/fr/le-blog/indexation-javascript/

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Seocamp2016 : javascript et indexation, où en est-on ?

  1. 1. Indexation et Javascript, où en est-on ? Seocamp’us Paris - 7 avril 2016 - Madeline Pinthon
  2. 2. @iProspectFR #seocamp Qui suis-je ? Madeline Pinthon Consultante SEO chez iProspect www.canyouseome.com • Diplômée d’Audencia Nantes • 4 ans chez l’annonceur (Agriaffaires) • 1 an chez iProspect J’en profite pour remercier : • Mes collègues & clients • Les events SEO (teknseo, seocamp, visibilite live camp, google black day) • www.scripts-seo.com • Les SEO sur twitter, skype,…
  3. 3. @iProspectFR #seocamp Comment se déroulera la conférence L’évolution de la communication de Google Point Un Des paroles aux actes (les tests) Point deux Les outils utiles Point Trois
  4. 4. Ce que dit Google
  5. 5. @iProspectFR #seocamp Avant, il fallait désactiver le javascript
  6. 6. @iProspectFR #seocamp La communication de Google évolue Avril 2014 Question : how doesGoogle handle content loaded via Javascript ? VIDEO DE MATT CUTTS Mars 2014 Le JSON peut alimenter le knowledge graph WEBMASTER Mai 2014 “we decided to try to understand pages by executing JavaScript.” UNDERSTANDINGWEB PAGES BETTER
  7. 7. 2015 En bloquant les ressources, votre classement risque de ne pas être optimal RAPPORT RESSOURCES BLOQUES Octobre 2015 We are generally able to render and understand your web pages like modern browsers. DEPRECATING AJAX CRAWLING SCHEME Octobre 2015 GTMV2 Lancement deAngularJS 2.0 LANCEMENT DE NOUVEAUX OUTILS Janvier 2015 La nouvelle version comprend le JSON-LD NOUVEL OUTIL DETEST DES RICH SNIPPETS Avril 2015 Google doit interpréter les CSS pour voir si un site est mobile- friendly MOBILEGEDDON
  8. 8. Février 2016 Accélerer le mobile…avec du JSON-LD AMP mars 2016 Message de John Mueller résumant les recommandations de Google sur le Javascript. SYNTHESE DES CONSEILS SUR L’INDEXATION DU JS
  9. 9. @iProspectFR #seocamp Les conseils de John Don't cloak to Googlebot. Use "feature detection" & "progressive enhancement" techniques to make your content available to all users. Avoid redirecting to an “unsupported browser” page. “
  10. 10. @iProspectFR #seocamp Les conseils de John Use rel=canonical when serving content from multiple URLs is required. “
  11. 11. @iProspectFR #seocamp Les conseils de John Avoid the AJAX-Crawling scheme on new sites. Consider migrating old sites that use this scheme soon. Remember to remove "meta fragment" tags when migrating. Don't use a "meta fragment" tag if the "escaped fragment" URL doesn't serve fully rendered content. “
  12. 12. @iProspectFR #seocamp Les conseils de John Avoid using "#" in URLs (outside of "#!"). Googlebot rarely indexes URLs with "#" in them. Use "normal" URLs with path/filename/query- parameters instead, consider using the History API for navigation. “
  13. 13. @iProspectFR #seocamp Les conseils de John Use Search Console's Fetch and Render tool to test how Googlebot sees your pages. Note that this tool doesn't support "#!" or "#" URLs.“
  14. 14. @iProspectFR #seocamp Les conseils de John Limit the number of embedded resources, in particular the number of JavaScript files and server responses required to render your page. A high number of required URLs can result in timeouts & rendering without these resources being available “
  15. 15. @iProspectFR #seocamp Les conseils de John Google supports the use of JavaScript to provide titles, description & robots meta tags, structured data, and other meta- data.“
  16. 16. @iProspectFR #seocamp Les conseils de John Finally, keep in mind that other search engines and web services accessing your content might not support JavaScript at all, or might support a different subset. “
  17. 17. De la théorie à la pratique
  18. 18. @iProspectFR #seocamp Réecrire les title Lorsqu’on réécrit les balises title en javascript, est-ce pris en compte ? Le DOM est pris en compte. Le title du code source n’est plus visible.
  19. 19. @iProspectFR #seocamp Exemple C’est bien le DOM qui est pris en compte, et non pas le code source. Code source DOM Google
  20. 20. @iProspectFR #seocamp Modifier et/ou insérer des paragraphes Lorsqu’on ajoute dynamiquement du contenu avec du javascript, ces contenus sont-ils indexés ? Les pages peuvent se positionner sur les contenus injectés
  21. 21. @iProspectFR #seocamp Sans JS CFPJ : formation communication orale
  22. 22. @iProspectFR #seocamp Avec JS
  23. 23. @iProspectFR #seocamp Dans google…
  24. 24. @iProspectFR #seocamp Autres tests…de 2013 http://www.klikki.com/blog/google-able-index-content-fetched-using-ajax Injecter du contenu Le contenu était bien indexé
  25. 25. @iProspectFR #seocamp Injection d’un contenu bloqué Injecter du contenu, en provenance d’une URL bloquée par le robots.txt Le contenu était bien indexé
  26. 26. @iProspectFR #seocamp Injection l’affichage demande un clic Un contenu a été injecté mais il s’affiche après un clic KO, le contenu n’avait pas été indexé
  27. 27. @iProspectFR #seocamp D’autres tests en 2015 http://www.centrical.com/test/google-json-ld-and-javascript-crawling-and-indexing-test.html Plusieurs tests réalisés : injection avant et apres le chargement du DOM, en asyncrhone ou apres httpRequest. Le contenu était bien indexé
  28. 28. @iProspectFR #seocamp Les liens javascript Des liens insérés en JS sont-ils crawlés ? Les liens ont été crawlés.
  29. 29. @iProspectFR #seocamp Sans JS (Merci Walid, http://www.trafic-organique.com/javascript-seo.html )
  30. 30. @iProspectFR #seocamp Avec JS
  31. 31. @iProspectFR #seocamp Les redirections Comment sont considérées les redirections javascript ? Les redirections sont bien prises en compte… et assimilées à des 301
  32. 32. @iProspectFR #seocamp Illustration dans search console Malgré un code 200, Google voit la redirection.
  33. 33. @iProspectFR #seocamp Les redirections avec temps d’attente ? Une redirection javascript qui se déclenche après un timer ? Ca passe également ! Et elle peut également avoir le même effet qu’une 301.
  34. 34. @iProspectFR #seocamp Encore des tests http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157
  35. 35. @iProspectFR #seocamp Désindexer un contenu Nous avons injecté dynamiquement une balise noindex. Le contenu a-t-il été désindexé ? OK, la page a disparu des SERP
  36. 36. @iProspectFR #seocamp Mise en place simple d’un script qui injecte la meta robots Sur www.canyouseome.com/ page-c/, il n’y a aucune balise meta robots dans le code source. Elle est par contre présente dans le DOM.
  37. 37. @iProspectFR #seocamp Retirer une balise noindex Nous avons mis un script pour retirer la balise meta robots : KO, la page n’a pas été réindexée
  38. 38. @iProspectFR #seocamp Résultat Sur http://canyouseome.com/page-d/, la balise meta robots est présente dans le code source mais pas dans le DOM.
  39. 39. @iProspectFR #seocamp Un site fait avec AngularJS s’indexe-t-il ? Le JavaScript utilisé dans Angular ou d’autres framework JS est complexe. Google a encore bien du mal l’interpréter. L’escaped fragment reste une manière efficace de donner le contenu à Google et d’indexer les pages. Plusieurs tests à suivre : http://ng.jscrawlability.com/ (angular), http://react.jscrawlability.com/ (react)
  40. 40. En conclusion
  41. 41. @iProspectFR #seocamp Quelques enseignements • Le DOM prime. Ne vous fiez plus au code source. • Si des instructions contradictoires sont données sur l’indexation (noindex), la négation l’emporte, JS exécuté ou code source (c’est un peu moins vrai pour le nofollow). • Google ne fait pas d’interaction. • Tant que le rendu est du html propre, il n’y a pas de problème d’indexation. • Le javascript ne doit pas non plus être trop complexe. Il ne doit pas y avoir trop de fichiers à charger. • Si vous ne voulez pas que le JS soit interprété : bloquez l’accès à Google (en passant par un domaine externe bloqué par un robots.txt par exemple)
  42. 42. @iProspectFR #seocamp Un site doit-il passer sur un framework JS (type Angular)? Le site a-t-il une certaine autorité ? Bing apporte-t-il une part conséquente de trafic ? Etes-vous prêt à traverser une zone de turbulence ? Les équipes techniques sont-elles sensibles au SEO ? Oui Non Oui Non Oui Oui Ok (mais bon courage !) Oui (ou pas du tout) Votre site a-t-il beaucoup de pages ? Non Non
  43. 43. @iProspectFR #seocamp Ne négligez pas l’accessibilité • Utilisez les sitemaps • Ajoutez des micro données • Le DOM et le rendu final doit être du HTML classique
  44. 44. Quels outils SEO pour exécuter le JS ?
  45. 45. @iProspectFR #seocamp L’outil « explorer comme Google » Google Search Console et l’outil Explorer commeGoogle (Affichage) Les tests sont nécessaires mais pas suffisants !
  46. 46. @iProspectFR #seocamp PhantomJS Le meilleur outil…. PhantomJS. Mais il faut aimer la technique !
  47. 47. @iProspectFR #seocamp SEOTools for excel Excel seo tools et PhantomJS : http://seotoolsforexcel.com/phantomjs-cloud/ Il faut juste connaître le xpath.
  48. 48. @iProspectFR #seocamp Un crawler qui exécute le JS ? Pas de produit sur le marché actuellement… (coucou Botify,onCrawl, etc.)
  49. 49. @iProspectFR #seocamp GoogleTag Manager Peut devenir unCMS (réécrire des titres, injecter du contenu, etc.) http://startup-metrics.fr/gtm-tips-3-javascript-seo-friendly-avec-google-tag-manager-le-cas-resultats-du- bac/
  50. 50. Merci ! (et bon appétit)
  51. 51. Rejoignez-nous, on recrute ! madeline.pinthon@iprospect.com

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