MBA 654 - Course on open Innovation, IIT KanpurArpit Jain
Presentation for the course on open innovation (christened as MBA654) at IIT Kanpur. We presented a case study on innocent drinks from its early days to eventual buyout. One of my best presentations so far. :)
Can Cheeseburgers and Fruit Smoothies Co-Exist?Research Now
The document summarizes the results of a social media listening and survey research study about Burger King's introduction of fruit smoothies. The listening research uncovered some complaints about ice quality and perceptions that BK was copying McDonald's smoothies. However, the survey found the ice and copying concerns came from only a small minority. Most customers and even competitors' customers were open to trying the smoothies and purchasing them, suggesting the product introduction was overall successful despite some minor criticisms.
MBA 654 - Course on open Innovation, IIT KanpurArpit Jain
Presentation for the course on open innovation (christened as MBA654) at IIT Kanpur. We presented a case study on innocent drinks from its early days to eventual buyout. One of my best presentations so far. :)
Can Cheeseburgers and Fruit Smoothies Co-Exist?Research Now
The document summarizes the results of a social media listening and survey research study about Burger King's introduction of fruit smoothies. The listening research uncovered some complaints about ice quality and perceptions that BK was copying McDonald's smoothies. However, the survey found the ice and copying concerns came from only a small minority. Most customers and even competitors' customers were open to trying the smoothies and purchasing them, suggesting the product introduction was overall successful despite some minor criticisms.
Smoopeds aims to deliver healthy smoothies to busy customers. Their product offers a variety of flavors, vitamins, and caffeine to provide a tasty and nutritious breakfast. They see an opportunity in the growing healthy and convenience-focused market. Their plan is to test the concept with marketing in Q1 2014, develop operations in Q2-Q3 2014, launch in Q1 2015, and expand from there.
Team Wildfruit Presentation Final Version2arotta11
The marketing plan proposes introducing an organic fruit smoothie called the McSmoothie to McDonald's menus. It would use organic fruit from local farmers and organic yogurt to appeal to health-conscious customers of all ages. The plan outlines test marketing the McSmoothie in select areas in early 2009 before rolling it out nationally by late 2009. Advertising would feature celebrities to promote the new product and position McDonald's as more socially responsible. Market research supports that customers would purchase an organic smoothie option at McDonald's.
PJ's Smoothies was once the number one smoothie brand in the UK market but ultimately failed and was discontinued by 2008. The document analyzes what went wrong with PJ's strategic design management and brand identity. While PJ's was initially successful due to being first to market, its brand identity became obscured over time. Competitors like Innocent Drinks surpassed PJ's with stronger branding and marketing. PJ's rebranding efforts did not fully address issues like its identity not being health-focused enough or connecting with consumers. Declining sales led parent company PepsiCo to scrap the brand despite redesigns and price cuts that briefly boosted performance.
This document analyzes Jamba Juice's social media presence on Facebook. It summarizes Jamba Juice's Facebook page content including personal posts showing daily life, informative posts about ingredients and recipes, and interactive posts promoting new menus. It also examines competitor pages from Smoothie King and Robeks. Key recommendations for Jamba Juice include providing more detailed drink information in photos and promotional posts, and tagging locations in personal photos to drive local store awareness.
This document provides information about a new product called Knorr Vie, which is a shot of concentrated fruit and vegetable juices and purees. It comes in various flavors like apple carrot strawberry. Knorr Vie is thicker than a smoothie and is marketed as providing half of the recommended daily servings of fruits and vegetables. The target customers are health conscious consumers who want nutritional value and convenience. Main competitors in the healthy snacking market include Hero Fruit2day, Innocent Smoothies, and Tropicana Smoothies. Knorr Vie is priced higher than some competitors but offers the benefit of a 2 month shelf life from 100% natural ingredients in a 100ml bottle.
1. The 10-step marketing plan summarizes Vita Coco's strategy to enter the Philippine coconut water market.
2. It identifies Vita Coco's target market as active individuals and professionals aged 15-34 who seek a healthy lifestyle.
3. It analyzes Vita Coco's competition in the coconut water category and positions the brand as having superior packaging, taste, and health benefits compared to alternatives like Lipa and Fruitas.
4. The plan estimates the potential market size for coconut water in the Philippines to be $37.5 million based on Vita Coco's $15 million investment and 40% annual growth rate for the category.
This document provides an overview of FRUZEES Smoothie Shop, a family-run business located in Buffalo, New York that provides healthy snacks like smoothies, slushies, and frozen yogurt made from local and fresh ingredients. The keys to the shop's success are providing fast and friendly service while maintaining reasonable prices. The target customer markets are college students, local business workers, and families. Potential competition includes other cafes and shops on or near the college campus and shopping mall. Marketing strategies include social media, student discounts, and community donations. The owners are seeking loans to raise $70,000 and cover start-up and ongoing operational costs.
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
Jamba Juice is developing a new campaign to increase sales and brand awareness as competition rises. The goals are to increase sales by 10% among 16-35 year olds with a $35,000 budget combining traditional and guerrilla marketing. A second goal is to boost brand awareness against competitors in smoothies and specialty beverages like Starbucks. The campaign will target young, health-conscious consumers who drink smoothies and coffee daily.
MOR 492 Global Strategy- Jamba Juice in China Vincent Tsao
Analysis of whether Jamba Juice should enter China
MOR 492
1. Ariel Furman
2. Tuomas Kuusela
3. Anna Lin
4. Jessie Rubio
5. Vincent Tsao
6. Jan Dong Vejdiksen
The document discusses plans for developing and marketing a new coconut water product called Jaul. It will be offered in 250ml, 500ml, and 1 liter glass bottles at price points of Rs. 12, Rs. 18, and Rs. 38 respectively. Market research was conducted to understand customer needs and segment the market. The main target segments are identified as health conscious individuals, sick people, tourists, and general customers. An objective to maximize market share through competitive pricing was set. Promotional strategies including advertising, personal selling, discounts, and public relations were proposed.
Vita Coco aims to increase sales 25% by targeting health-conscious young adults in NYC and LA. The campaign will highlight the fun and effortless healthy lifestyle associated with Brazil to position Vita Coco differently from self-righteous water and sports drinks. Tactics include a talking coconut head at retail, coconut scavenger hunts offering prizes, social media with a Brazilian viewpoint, and sampling near colleges, gyms and events. The goal is to present health and wellness as enjoyable rather than serious.
Fruit Magic Marketing Plan by Team Fruitiliciousfiecasivy
This marketing plan outlines Fruit Magic's market segments and strategies to increase sales and profits. Fruit Magic develops healthy products that appeal to customers focused on health and wellness. The plan consists of promotions from March to July 2011, along with a jingle and flyer, to increase awareness of Fruit Magic's brand and products. Key objectives are to increase consumer awareness of Fruit Magic's healthy aspects by 5% and increase sales and profits at stores by 3% and 2% respectively through promoting Fruit Magic's healthy products and offerings. A SWOT analysis and competitive analysis are also provided.
Coca-Cola was invented in 1886 and was first sold in bottles in 1894. It is now the top brand worldwide with a value of $70.45 billion. Coca-Cola offers over 500 brands across more than 200 countries, including carbonated drinks, juices, energy drinks, sports drinks, water and tea. It has a global market share of over 50% and is the leading soft drink brand in most countries. However, it faces threats from intense competition and sluggish growth in carbonated beverages.
This document provides a business plan for a smoothie and juice bar called Smoothie Bar-celona. The plan outlines the vision, mission, and strategic goals of providing healthy, natural fruit juices and smoothies. It analyzes the smoothie industry, target market, and competitive landscape. Financial projections estimate increasing sales over five years as additional locations are opened. The plan also addresses operations, marketing, human resources, and risks to establish a viable smoothie business.
The document provides recipes for 6 different healthy smoothies, including a Banana Ginger Smoothie with banana, yogurt, honey and ginger; an Orange Creamsicle Smoothie with orange, half-and-half, orange juice concentrate and vanilla; a Green Tea, Blueberry, and Banana Smoothie with water, green tea, honey, blueberries, banana and soy milk; a Banana Strawberry Smoothie with yogurt, banana, and orange juice and strawberries; a Peach Dream with milk, yogurt, peaches, strawberries, ginger and protein powder; and a Slim Smoothie with frozen berries, yogurt and orange juice.
Conseils pour Les Jeunes | Conseils de La Vie| Conseil de La JeunesseOscar Smith
Besoin des conseils pour les Jeunes ? Le document suivant est plein des conseils de la Vie ! C’est vraiment un document conseil de la jeunesse que tout jeune devrait consulter.
Voir version video:
➡https://youtu.be/7ED4uTW0x1I
Sur la chaine:👇
👉https://youtube.com/@kbgestiondeprojets
Aimeriez-vous donc…
-réussir quand on est jeune ?
-avoir de meilleurs conseils pour réussir jeune ?
- qu’on vous offre des conseils de la vie ?
Ce document est une ressource qui met en évidence deux obstacles qui empêchent les jeunes de mener une vie épanouie : l'inaction et le pessimisme.
1) Découvrez comment l'inaction, c'est-à-dire le fait de ne pas agir ou d'agir alors qu'on le devrait ou qu'on est censé le faire, est un obstacle à une vie épanouie ;
> Comment l'inaction affecte-t-elle l'avenir du jeune ? Que devraient plutôt faire les jeunes pour se racheter et récupérer ce qui leur appartient ? A découvrir dans le document ;
2) Le pessimisme, c'est douter de tout ! Les jeunes doutent que la génération plus âgée ne soit jamais orientée vers la bonne volonté. Les jeunes se sentent toujours mal à l'aise face à la ruse et la volonté politique de la génération plus âgée ! Cet état de doute extrême empêche les jeunes de découvrir les opportunités offertes par les politiques et les dispositifs en faveur de la jeunesse. Voulez-vous en savoir plus sur ces opportunités que la plupart des jeunes ne découvrent pas à cause de leur pessimisme ? Consultez cette ressource gratuite et profitez-en !
En rapport avec les " conseils pour les jeunes, " cette ressource peut aussi aider les internautes cherchant :
➡les conseils pratiques pour les jeunes
➡conseils pour réussir
➡jeune investisseur conseil
➡comment investir son argent quand on est jeune
➡conseils d'écriture jeunes auteurs
➡conseils pour les jeunes auteurs
➡comment aller vers les jeunes
➡conseil des jeunes citoyens
➡les conseils municipaux des jeunes
➡conseils municipaux des jeunes
➡conseil des jeunes en mairie
➡qui sont les jeunes
➡projet pour les jeunes
➡conseil des jeunes paris
➡infos pour les jeunes
➡conseils pour les jeunes
➡Quels sont les bienfaits de la jeunesse ?
➡Quels sont les 3 qualités de la jeunesse ?
➡Comment gérer les problèmes des adolescents ?
➡les conseils de jeunes
➡guide de conseils de jeunes
Impact des Critères Environnementaux, Sociaux et de Gouvernance (ESG) sur les...mrelmejri
J'ai réalisé ce projet pour obtenir mon diplôme en licence en sciences de gestion, spécialité management, à l'ISCAE Manouba. Au cours de mon stage chez Attijari Bank, j'ai été particulièrement intéressé par l'impact des critères Environnementaux, Sociaux et de Gouvernance (ESG) sur les décisions d'investissement dans le secteur bancaire. Cette étude explore comment ces critères influencent les stratégies et les choix d'investissement des banques.
1. LUNDI MARDI MERCREDI JEUDI VENDREDI
DEJEUNER DEJEUNER DEJEUNER DEJEUNER DEJEUNER
Salade de riz
Rillettes pur porc
Salade de pommes de
terre
Salade verte aux croûtons
Salade antilles
Pamplemousse
Pâté forestier
Pizza au fromage
Salade verte au maïs
Houmous et mouillettes
Potage paysanne
Salade croquante aux 2
poires
Potage de légumes
mijotés
Macédoine mayonnaise
Pâté de campagne
Salade douceur
Meli-mélo de carotte et de
céleri râpés
Cervelas vinaigrette
Salade club
Salade de soja
*** *** *** *** ***
Boulettes de boeuf sauce
tomate
Filet de lieu à la crème de
persil
Gigot de mouton
Saucisse de Francfort
Saucisse de Toulouse Poulet sauce mimolette
Suprème de hoki vapeur
Colin pané et 1/4 de
citron
Chili con carne
*** *** *** *** ***
Choux-fleurs persillés et
pates
Semoule
Jardinière de légumes
Purée
Pâtes torsadées
Haricots verts à la
provençale
frites
Chou vert braisé
Epinards à la crème
Riz Créole
*** *** *** *** ***
Gouda
Fromy
Saint Paulin
Yaourt nature
Tartare ail et fines herbes
Coulommiers
St Moret
Yaourt nature
Croûte noire
Cotentin
Edam
Yaourt nature
Yaourt aromatisé
Fraidou
Gouda
Yaourt nature
Brie
Camembert
Fondu Président
Yaourt nature
*** *** *** *** ***
Fruit de saison
Flan à la vanille
Gateau marbré maison
Gratin de pêches
Gâteau de semoule
Entremets à la pistache
Fruit de saison
Genoise abricot
Compote de pommes
Fraicheur ananas
Fruit de saison
Gâteau madeleine maison
Fruit de saison
Compote de pommes
fraises
Entremets à la vanille et
mikado
Trio exotique
Moelleux myrtilles citron
Fruit de saison
Mousse au nougat
Roulé au chocolat
DINER DINER DINER DINER
Semaine du 11 au 17 Janvier
2. salade de choux aux
raisin
Friand à la viande
Potage vert prés
Salade de cervelas
Légumes à la grecque
Assiette de charcuterie
Salade bar cuidités
Soupe à l'oignon Maison
Acras à la morue
Choix de charcuteries
Potage carottes et choux
vert
Salade bar cuidités
Crêpe au fromage
Choix de charcuteries
Coquillettes sauce cocktail
Soupe au pistou
*** *** *** *** ***
Penne au saumon Hache de boeuf
provençal
Omelette aux lardons Croque monsieur gratiné
*** *** *** *** ***
Carottes fraîches au cidre
Penne au beurre
Riz pilaf
Ratatouille
Epinards en branche à la
muscade
Boulgour pilaf
Fondue de poireaux
Haricots blancs à la tomate
*** *** *** *** ***
Assortiment de fromages et
laitages
Assortiment de fromages et
laitages
Assortiment de fromages et
laitages
Assortiment de fromages et
laitages
*** *** *** *** ***
Duo entremets praliné
chocolat
Compote de poires
Fruit de saison
Tartelette aux noix
Flan nappé au caramel
Roulé abricot
Smoothie au lait de coco
Smoothie framboise &
fromage blanc
Fruit de saison
Brownies maison
Compote de pommes
cassis
Mousse aux petits beurre
Cheese cake aux
speculoos
Banane à la créme fouettée
Fromage blanc touche de
kiwi
Fruit de saison
Semaine du 11 au 17 Janvier