Téléchargé 15 fois
Téléchargé parNacime Bensizerara
Rendre son entreprise visible sur linkedIn
Le document présente l'importance de LinkedIn pour les entreprises, en mettant l'accent sur la création et l'optimisation des pages entreprises pour améliorer la visibilité et attirer des candidats. Il souligne également les différents outils disponibles pour le recrutement, la gestion de la marque employeur et l'engagement du public. Enfin, il détaille les fonctionnalités payantes et gratuites qui aident les entreprises à élargir leur réseau et à mener des campagnes de communication efficaces.
Contenu connexe
Similaire à Rendre son entreprise visible sur linkedIn
Rendre son entreprise visible sur linkedIn
- 1.
- 2. Ce que fontnos membres sur Linkedin Le profil remplace le CV Connecter les professionnels de recrutement Gerer sa E-reputation Reseau Contenu Soyez informé sur ce qu’il se passe dans votre écosystème professionnel
- 3. Ce que fontnos clients sur LInkedin Recrutent Communiquent Commercialisent
- 4. Gratuit : Construire samarque Vous & l’entreprise Connections Candidates Customers Solutions Pour Entreprise • Articles • Videos • Images / photos • Presentations • Blog posts • Infographies • Guides • Lists • How-tos • eBooks • Case studies • Research / data • Tip sheets • Product info Page Entreprise Partage de nouvelles Groupes Pulse SlideShare
- 5. Page Entreprise Construire laprésence de votre entreprise sur LinkedIn Ressources ① Créer une page entreprise : bit.ly/createacompanypage ② Optimiser votre page entreprise bit.ly/companypagetips Avantages ① Raconter l’histoire de votre entreprise ② Communiquer avec vos abonnés ③ Partager les opportunités de carrière ④ Devenez engageant et rassurant Payant Premium Features ① Page carrière Améliorez votre page entreprise et renforcer votre marque employeur. Attirez les meilleurs candidats grâce au contenu dynamique s’adaptant aux profils des candidats Gratuit 2 Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare
- 6. Contenu Strong brands engagetheir audience with diverse content Astuce ① Poster régulièrement • Une entreprise postant régulièrement, 20 fois par mois, atteindra 60% de ses abonnés et atteindra rapidement une plus grande audience Avantage ① Communiquer directement avec vos abonnés ② Accroitre votre visibilité ③ Partage des nouvelles de votre entreprise ④ Accroitre votre réseau ⑤ Renforcer votre image de marque Gratuit Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare Paid Premium Features ① Sponsored Update Depuis votre page entreprise, vous pourrez partager du contenu à une audience que vous aurez sélectionné. • Augmente la porté de vos messages • Nouvelles mise en avant sur la page d’accueil de vos cibles To get started, speak with a LinkedIn representative: bit.ly/contacttalentsolutions
- 7. Groupes LinkedIn Présenter votreentreprise comme experte dans son domaine Ressources ① Commencer un Groupe linkedin.com/groups/ ② En savoir plus sur les Groupes bit.ly/linkedingroups101 ③ Guide pour les groupes http://bit.ly/groupsguide Avantages ① Créer une nouvelle communauté ② Attirer des milliers de membres partageant les mêmes idées ③ Génère trafic & leads ④ Renforcer votre imge de marque Gratuit Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare 4x plus de vues de profils en dehors de votre réseau 85 Nouvelles conversations par minute
- 8. SlideShare Découvrez, partagez etmettre en avant vos presentations & infographies Ressources ① En savoir plus bit.ly/slideshareforsmbs ② Pour débuter SlideShare.com Avantages ① Atteindre plus de 70 millions de professionnels ② Génère trafic et leads ③ Mettre en avant votre marque Free Suzanne Tran Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Create SlideShare
- 9. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS Les outils gratuits vous permettent de communiquer avec les membres LinkedIn recherchant votre entreprise En utilisant les solutions pour entreprises vous vous adresserez aux professionnels en dehors de votre réseau ! Grâce aux solutions pour entreprises Faites vous connaitre en dehors de votre réseau Professionnels suivant votre entreprise – Solutions gratuites Talent 400+ Millions De Professionnels Vos abonnés & vos connexions 9
- 10. Solutions pour Entreprise: Renforcer sa marque Vous & l’entreprise Connections Candidates Customers • Articles • Videos • Images / photos • Presentations • Blog posts • Infographies • Guides • Lists • How-tos • eBooks • Case studies • Research / data • Tip sheets • Product info Page Entreprise Partage de nouvelles Groupes Pulse SlideShare Page carrière Offres d’emploi pertinentes Recruitment Ads
- 11. Solutions pour Entreprise: Renforcer sa marque You & Company Top Candidates #Followers Page carrière Publicité ciblée Partage de contenu BUILD ENGAGE RECRUIT Offres d’emploi Recruiter Work With Us Ads Career Pages Job Slots Recruiter
- 12. Advertising Work With UsAds Build Career Page Post Jobs on Job Slots Sourcing candidates Recruiter
- 13. Approchez vos ciblesoù qu’ils aillent sur LinkedIn, en commenceant sur la page d’accueil 13 Votre message
- 14. …puis suivez-les oùqu’ils aillent sur LinkedIn Your Recruitment Message Here Your Recruitment Message Here Votre message
- 15. Designs disponible : LinkedInCoBranded Ad Agence/Client Created Ad Follow Company PICTURE YOURSELF AT xyzCo Consulting at xyzCo
- 16. Vous & Votre entrepriseTop Candidates #Followers Page carrière Recruitment Ads Vos offres D’emploi Contenu BUILD ENGAGE RECRUIT Offres d’emploi pertinentes Recruter Faites vous connaitre Pages Carrière Job Slots Solutions pour Entreprise : Renforcer sa marque
- 17. Page Carrière Experience personnaliséepour vos candidats Payant : Page carrièreGratuit : Page Entreprise Post Jobs on Job Slots Build Career Page 1 1
- 18. Page Carrière Experience personnaliséepour vos candidats Post Jobs on Job Slots Build Career Page 2 3 4 Personnalisez votre page entreprise en fonction de Vos postes à pourvoir Personnalisée pour vos candidats Mettre en avant votre Marque Employeur Mettez en avant vos offres d’emploi En dehors de votre réseau Faites connaitre votre culture, vos valeurs & les témoignages de vos employés Présentez vos offres d’emploi là ou vos candidats les chercheront
- 19. Vous & Votre entrepriseTop Candidates #Followers Page carrière Recruitment Ads Vos offres D’emploi Contenu BUILD ENGAGE RECRUIT Offres d’emploi pertinentes Recruter Faites vous connaitre Pages Carrière Job Slots Solutions pour Entreprise : Renforcer sa marque
- 20. Postez votre annonceet LinkedIn recommandera les postes aux membres correspondant le plus automatiquement Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page Cibler les meilleurs candidats En exploitant les données disponibles, LinkedIn positionnera vos offres d’emploi devant les meilleurs candidats automatiquement. Positionner vos offres d’emploi en page d’accueil Attirer de nouveaux candidats en étant vu sur les pages d’accueil des membres LinkedIn. Présenter vos offres d’emploi Sur votre Page Carrière Faites découvrir vos offres d’emploi sur votre page carrière pour qu’ils soient trouvé plus facilement. Annonces LinkedIn
- 21. Postez vos annonceset laissez LinkedIn travailler pour vous Vos annonces seront publiés Advertising Work With Us Ads Post Jobs on Job Slots Sourcing candidates Recruiter Build Career Page Sur le forum d’annonces Par emails. Sur le portail mobile Annonces LinkedIn
- 22. Vous & Votre entrepriseTop Candidates #Followers Page carrière Recruitment Ads Vos offres D’emploi Contenu BUILD ENGAGE RECRUIT Offres d’emploi pertinentes Recruter Faites vous connaitre Pages Carrière Job Slots Solutions pour Entreprise : Renforcer sa marque Recruiter
- 23. TALENT SOLUTIONS Recherche :Accès illimité à la totalité du réseau LinkedIn et capacité à trouver le profil idéal grâce à plusieurs filtres adaptés. Contact : Possibilité de contacter directement les profils qui vous intéressent via l’envoi d’InMails. Collaboration : Création de dossiers partagés, d’alertes communes et de tags internes permettant à vos équipes de collaborer sur leurs projets. Gestion : Construction et gestion de votre propre vivier de talents grâce à l’outil Talent Pipeline. Mise en place du service sous 3 jours Formation online à la carte Support dédié Recruiter Find and Engage the world’s best passive talent ©2013 LinkedIn Corporation. All Rights Reserved.
- 24. Advertising Work With UsAds Post Jobs on Job Slots Build Career Page Nombres de recherches limitées Accédez à plus de résultats de recherche Solution pour EntrepriseGratuit Sourcing candidates Recruiter
- 25. Advertising Work With UsAds Post Jobs on Job Slots Build Career Page Qualifiez vos recherches Utilisez les filtres pour affiner au maximum vos recherches Solutions pour EntrepriseGratuit Sourcing candidates Recruiter
- 26. Advertising Work With UsAds Post Jobs on Job Slots Build Career Page Contactez directement les candidats Approchez directement les candidats Gratuit Solutions pour Entreprise 150 InMails / mo. + mass mail + templatesconnections 1er degrés uniquement Patrick smith Katy Homanick Lou Binder Les abonnés répondent 2x plus aux InMails 2x Sourcing candidates Recruiter
- 27. Advertising Work With UsAds Post Jobs on Job Slots Build Career Page Personnes ayant vu votre profil Accédez directement aux membres LinkedI Gratuit Solutions pour Entreprise Katy HomanickSuzanne Tran Junesung Lee Tous les membresLes 5 dernières personnes Katy HomanickSuzanne Tran Junesung Lee Mary Dunn Sourcing candidates Recruiter
- 28. Advertising Work With UsAds Post Jobs on Job Slots Build Career Page Alertes de recherches Recevez des alertes pour chaques nouveaux profils correspondant à vos recherches Sourcing candidates Recruiter Mary Dunn Chris Smith Drew Ehresman “Engineer” Mary Dunn Chris Smith Drew Ehresman “Engineer”
- 29. Advertising Work With UsAds Post Jobs on Job Slots Build Career Page Gérez vos offres d’emploi & Organisez vos candiats Un véritable outil de gestion intégré Les projets vous permettent de vous organiser et de garder une vue sur tous vos candidats. Sauvegardez vos recherches dans vos projets – Soyez informé pour chaques nouveaux résultat de recherches Rapport d’activité inclus, vous permettant un meilleur suivi, statut se mettant à jours automatiquement Sourcing candidates Recruiter
- 30. Sommaire Gratuit & Solutionspour entreprise You & Company Candidate Connections Company Page Status Updates (Sponsored Updates) Groups Pulse SlideShare Advertisement (Work With Us Ads) (Recruitments Ads ) Employer Branding (Career Pages) Job Posting (Job Slots) Sourcing (Recruiter) +
- 31. Vous & Votre entrepriseTop Candidates BUILD ENGAGE RECRUIT En travaillant avec LinkedIn, vous bénéficierez : - d’une formation avec un expert produit pour prendre les outils en main rapidement - d’un suivi avec un consultant dédié qui vous aidera à utiliser vos outils de manière optimale - d’un accès à vos données de trafic via votre consultant dédié et vos outils de reporting intégrés pour piloter efficacement votre activité - d’un accès au service client entreprise.
- 32. TALENT SOLUTIONS MERCI Nacime Bensizerara AccountExecutive LinkedIn | Twitter | Email: nbensizerara@linkedin.com Mobile 00353 86 024 54 60
Notes de l'éditeur
- #2 Today’s session is brought to you by LinkedIn Talent Solutions. Before we begin, I’d like to take a moment to touch on some housekeeping items:
- #3 c'est aussi un outil de gestion de réputation en ligne et de personal branding.on construit sa reputation en ligne sur Linkedin et on gere sa reputation LinkedIn peut être utilisé pour tout ce qui concerne la vie professionnelle : trouver du travail, des employeurs, des prestataires, développer les affaires, etc.
- #4 With regard to our customers, we’re changing the way companies: 1. Hire 2. Market 3. Sell 4. All built on a scalable sub/payments platform
- #5 Let’s first look at the BRAND side and how you can build one for your company. To illustrate, this is you and your company. You’re both on a mission to connect with top candidates (or perhaps customers from a sales perspective) to build your business. But what you need is the bridge that gets you to them. Relationships are that bridge. What we mean by that is, you need to build some sort of bond that ties you to them and them to you. This can be done by attracting them with a solid brand. And when we distill what makes up a brand, it all boils down to content AND how you share your content with your target audience. Good news is, you already have existing materials that you can reuse (simply copy and paste your existing articles, links to existing content, videos, images, etc.), you can simply make some modifications and repost), or create completely new content pieces. But, it’s important to highlight that content needs to be engaging and useful in order for it to be impactful. Because people tune out irrelevant or promotional messages to focus on; useful, engaging content will generate greater results. Companies that inform and engage aren’t just selling – they’re building relationships. When it comes to recruiting, building meaningful relationships and increasing engagement with your candidates is foundational. So pick out the right content that fits with the audience you’re looking to connect with. Then, the next step is to identify the channels that will allow you to distribute your valuable content to the right person. This is where the this webcast comes into play. We’ll show the available LinkedIn channels you can use to distribute your content to the RIGHT (emphasis on RIGHT) audience to build and enhance your brand. These free and paid channels are: [ANIMATION] …The answer is by leveraging these features. LinkedIn Company Page Status Updates LinkedIn Groups LinkedIn Pulse Slideshare
- #6 A LinkedIn Company Page is FREE. This is an easy way to: give your business the opportunity to tell your company’s story, engage with followers, share career opportunities, and scale your word of mouth. It encourages your audience to make contact with your company and perceive your company as a trusted resource. If you haven’t created a company page or you’d like to optimize your existing company page, here are some resources. Most of the features you see here are free such as: Company summary Hero image ”Status” updates Showcase pages And many more free features … The two popular paid features are: ---- PAID ----- Sponsored Updates Career Page Lets look closer at Sponsored Updates and we’ll dive into Career Pages later in this session since it also has a stronger tie to recruiting.
- #7 An impactful and FREE feature on the Company page is the Status Update section. It allows Company Page administrators to directly engage with viewers and followers of their Company Page. Admins can post and share items like company news, promotions, relevant industry articles, SlideShare presentations, and Vimeo and YouTube videos. Any posts you publish through the company updates section are showcased when someone views your the company page and your updates are sent to your followers. Any LinkedIn member can comment on, like, or share a Company Update. Once a member takes one of these actions, their network will also see the update in their homepage feed. When a Company Page administrator comments on or likes an update, it will appear as the company commenting on or liking the post. Companies should post as many status updates as your content supports. You will reach more of your audience and extend your reach as you post more often. Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates; and 20% of followers are typically reached with one status update. Clearly, there is a viral component to these social interactions. And, many SMBs ask us how they can enhance and speed up viral engagement from their Company Updates. A PAID feature that helps boost your Company Update to increase engagement and reach is called SPONSORED UPDATES. It allow companies and organizations to raise awareness, build relationships, and drive quality leads through their Company Page Updates. These updates appear within the LinkedIn Feed on the homepage of members who fit the targeting criteria set up by the advertiser. They reach beyond the current followers of a Company Page and are seen by targeted members across desktop, mobile, and tablet devices. Reach your prospects/candidates by targeting your content based on their up-to-date LinkedIn profiles, using fields like job title, industry, seniority, field of study, skills, and more.
- #8 Creating or engaging in an existing group has a number of impactful benefits that will help you build a strong brand. Collectively with Company updates, you can develop / connect a community of like-minded professionals where you’re able to share insights, services, open positions, etc. This gives you another avenue to increase awareness and engagement that influences the number of traffic and leads to your website or company page (wherever you choose to link your posts). Participating in LinkedIn Groups is rewarding for many professionals, and we know a successful group is often a direct reflection of the time, energy and effort of you, the people who manage them—the group moderators. While success at anything requires some work, moderating a LinkedIn Group shouldn’t be a burden. With this in mind, we’ve created this field guide to help surface dozens of expert insights, time-saving tips and perhaps lesser-known LinkedIn Groups features that we think will help moderators like you more easily engage and grow your groups today.
- #9 Another outlet where you can reach additional professionals is SlideShare. This is a LinkedIn company where over 70 million professionals learn about any topic from subject matter experts. Here, you can show what you know through a presentation, infographic, document or videos. Visual formats help you stand out and resonate more with your readers. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 70 million visitors come through targeted search.
- #10 We use your talent brand reach and talent brand engagement to measure your talent brand index. Talent brand index measures your ability to engage the potential candidates who know about you. It measures your attractiveness among external talent. Your talent brand index is x%, and we will use this number to benchmark and compare your employer brand to peers, over time, and across functions and geographies.
- #11 Let’s first look at the BRAND side and how you can build one for your company. To illustrate, this is you and your company. You’re both on a mission to connect with top candidates (or perhaps customers from a sales perspective) to build your business. But what you need is the bridge that gets you to them. Relationships are that bridge. What we mean by that is, you need to build some sort of bond that ties you to them and them to you. This can be done by attracting them with a solid brand. And when we distill what makes up a brand, it all boils down to content AND how you share your content with your target audience. Good news is, you already have existing materials that you can reuse (simply copy and paste your existing articles, links to existing content, videos, images, etc.), you can simply make some modifications and repost), or create completely new content pieces. But, it’s important to highlight that content needs to be engaging and useful in order for it to be impactful. Because people tune out irrelevant or promotional messages to focus on; useful, engaging content will generate greater results. Companies that inform and engage aren’t just selling – they’re building relationships. When it comes to recruiting, building meaningful relationships and increasing engagement with your candidates is foundational. So pick out the right content that fits with the audience you’re looking to connect with. Then, the next step is to identify the channels that will allow you to distribute your valuable content to the right person. This is where the this webcast comes into play. We’ll show the available LinkedIn channels you can use to distribute your content to the RIGHT (emphasis on RIGHT) audience to build and enhance your brand. These free and paid channels are: [ANIMATION] …The answer is by leveraging these features. LinkedIn Company Page Status Updates LinkedIn Groups LinkedIn Pulse Slideshare
- #12 The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand. In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
- #15 - Update to blue
- #17 The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand. In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
- #18 Some people have asked, “whats the difference between a CAREER PAGE and a COMPANY PAGE? Don’t they do the same thing?” Although there are some similarities in terms of format, their purposes are different. To start, a company page is used to communicate general company information and updates. The information is consumed by candidates, partners, prospects, customers, investors, etc. Posting job opening and other recruitment-related information may not be relevant to your prospects and customers which can be disruptive. SO, adding a Career Page helps organize recruitment-related information into a designated page. This is where you post your jobs, add culture/recruitment videos and content. In addition, the Career page has unique and advance features that will automatically display jobs targeted to each viewer, letting potential candidates know you’re hiring people like them. In addition to applying to your jobs, they can Follow your company to receive status updates, or reach out to employees in their networks. Only LinkedIn Career Pages help you to deliver a custom experience unique to each visitor. Customize your message based on a member’s location, industry, job function, and more, to capture the attention of every potential candidate who visits your page. Showcase your Talent Brand whenever members view your jobs or research your company Personalize messaging and job recommendations based on member location, industry, function, and more Include rich media like videos on your Career Page and all your LinkedIn Job Posts Feature employee testimonials You also get: • Real-time editing and content refresh • Detailed Analytics • Jobs targeted to audience • Page content targeted to audiences • Ads to drive traffic to site • Only your ads appear on your company’s pages
- #19 Personalized for your audience Use LinkedIn data to personalize your audience's experience based on who they are, what they do, and more. Bring your employer brand to life Let your employees tell the story of your company culture, business, or who you’re looking for in video testimonials. Get your jobs out to more people Feature your job posts right where interested prospects can find them — on your company’s Career Pages.
- #20 The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand. In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
- #21 They offer similar benefits that allow you to: Target top candidates Harness all the power of LinkedIn’s data to promote your jobs to just the right candidates. Feature Jobs on the home page Attract new prospects with personalized job postings qualified candidates will see right on their homepages. Feature Jobs on your Career Page Get the word out about great new jobs on your company’s Career Page so prospects can easily find your jobs.
- #22 Feature your jobs on the Jobs homepage Get the word out about great new jobs on your company’s Career Page so prospects can easily find their way to you. Reach candidates in their inbox Want to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox. Promote Jobs in the LinkedIn Job Search App Then, get the visibility you need in the LinkedIn Job Search App - so you’re sure to be seen by candidates who are actively searching for jobs.
- #23 The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand. In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
- #32 The list of Free LinkedIn tools that enable you to BUILD and ENGAGE your brand helps you generate followers but how do you leverage those new connections through your content syndication efforts and funnel in candidates and job applicants. Where do you collect that info? How do you see who’s interested in your jobs? Let’s looking into the premium tools that work with LinkedIn’s free Branding tools to generate candidates and at the same time, contributes to building a strong brand. In this next section, we’ll look at the tools that were specifically built to help you find, attract, and hire talent. We’ll look at
- #33 How do I tell my talent story You need to find a big audience and engage in a networked way. The better network the better you can reach the right people with the right person, now you can get personal. Now you can message the right person at the right time, that’s really important, yes we have a lot of tools, but at the end of the day it is about the relationship. Moving from recruiting, to marketing to engaging people. Our roles as recruiters are getting exciting its not just great recruiting, its great marketing, you can build relationships over time in real and customized ways. As the world shifts from recruitng to marketing and the roles are colliding.