The vast majority of tourist who walk in the proximity of, say, the Mausoleo di Augusto in Roma have no idea of where they are and why they are standing in the hot weather at noon, staring at an old and apparently bombed round shaped building. Travel guides, both printed or performed by professionals, provide these poor guys with the very much-needed informations which fulfill their curiosity, modulating their sensory experience of the landscape. The same happens every day on plenty of other archeological sites around the world. A traveler who reads a novel whose story takes place in the location which he or she is visiting experiences something very similar, even though the novelistic references to places rarely convey actual historical facts. Literary presences drawn from books somewhat infest cities and towns, forests and deserts, islands and hills, mountains and shores, enriching the individual sensory experience of natural or urban landscapes for people who actually read novels. For instance, American travelers reading Dan Brown’s Da Vinci code and Angels and demons while staying respectively in Paris and Roma intake some narrative references which clearly complement and enrich their experience of these European Capitals. Literary travels even emerged as a peculiar form of tourism, well exemplified by trips such as the ‘Alice Munro Literary Tour’ and ‘Italy Tour - To Hell and Back with Dante’, not to mention a ‘King Arthur England Tour’ featured by the very popular «Literary Travels» website. Among the activities related to the IV centenario de don Quijote the government of the Mancha drew la “Ruta de don Quijote”, the largest european literary itinerary, openly defined as a «corredor ecoturístico». Such travels are based on the evocative power of the literary reference, which definitely enriches the experience of places (Pocock 1987, Herbert 2001). Some places actually acquire a peculiar and significant meaning only because they are the locations where some events retold in literary masterpieces take place. Roncesvals is essentially undistinguishable from any other forest in the word, but the fact that Roland blew his horn and died somewhere around there adds something unique to the experience of the place. Balbec is a place name invented by Marcel Proust, likely to refer to an actual location, the village named Cabourg in Normandie, where a young cyclist with pale complexion rides as a literary ghost, for those who take the pleasure of reading the Recherche, eventually traveling around Normandy.