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Atelier SEO - Google News chez FrenchWeb

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Google News contribue à près de 20% de l’audience de certains sites d’informations référencés. Raphaël Labbé du groupe L’Express Roularta nous a expliqué son fonctionnement, comment l'intégrer et comment gérer la dépendance à Google.

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Atelier SEO - Google News chez FrenchWeb

  1. 1. Google News 15 décembre 2012 <ul><ul><ul><li>Raphael Labbé </li></ul></ul></ul><ul><ul><ul><li>L’Express Roularta </li></ul></ul></ul><ul><ul><ul><li>Alexandre Malsh </li></ul></ul></ul><ul><ul><ul><li>Fondateur Melty </li></ul></ul></ul><ul><ul><ul><li>Guillaume Bournizien </li></ul></ul></ul><ul><ul><ul><li>Dir. Marketing adjoint du Figaro. </li></ul></ul></ul>
  2. 2. <ul><li>16 Mai 2011 ajouts de nouveaux contenus dans les pages (vidéo…) </li></ul><ul><li>25 août 2011 : le sitemap news n’est plus pris en compte par Google car… </li></ul><ul><ul><li>C’est un fichier de plus à crawler pour Google </li></ul></ul><ul><ul><li>Il semble préférer les flux RSS </li></ul></ul><ul><li>28 octobre 2011 : nouvelle version de Google News, nouvelle ergonomie et mise en place d’Editors’ Picks </li></ul><ul><ul><li>Moins de slots de contenus et moins de possibilités de remonter </li></ul></ul><ul><ul><li>Non remontée des contenus dupliquées et d’un grand nombre d’articles provenant de dépêches bâtonnées </li></ul></ul><ul><ul><li>Une gestion étoffée des doublons. </li></ul></ul>Calendrier 2011
  3. 3. 21 Juillet le Big Bang US
  4. 4. Google News en détail
  5. 5. La marge est importante
  6. 6. L’expansion Cela veut dire moins de slot. Des places plus rémunératrices mais plus rares. Une ligne d’arrivée ?
  7. 7. Les catégories et les sujets
  8. 8. Une myriade de petits ajouts Une valorisation du journaliste que l’on retrouve dans la demande d’editors pick <ul><li>Live Updating : A live-updating article, such as a liveblog. </li></ul><ul><li>Featured : An article a publisher has told us is  standout . </li></ul><ul><li>Fact-check : An article providing fact-check content about the story. </li></ul><ul><li>Your Preferred source : An article from a source that you  preferred . </li></ul>Une version expendable avec de nombreux ajouts
  9. 9. Google News = Google
  10. 10. La place du social
  11. 11. C’est juste le début Social picking Personnalisation Social Gaming > Cela converge pour un rapport nouveau à la News
  12. 12. Une perspective intéressante Un choix stratégique : porter les différents sites sous une seule marque. Un nombre important de sites différents pour analyser les changements. Un regard neuf.
  13. 13. Fait-on du SEO sur GNews ? <ul><li>La question est volontairement provocante ! </li></ul><ul><li>Il existe des choses à faire pour un SEO </li></ul><ul><ul><li>Optimisation des flux RSS de chaque site pour les envoyer à Google News </li></ul></ul><ul><ul><li>Réactivité aux sujets porteur </li></ul></ul><ul><ul><li>Positionnement en terme de timing de mise en ligne (tôt ou au bon moment) </li></ul></ul><ul><ul><li>Comprendre ce que Google comprend de vous </li></ul></ul>

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