ROOBAR produces 100% organic and raw energy bars made from dried fruits, nuts, and superfoods like chia seeds, goji berries, and cacao nibs, with no added sugar. They come in 11 flavors and are vegan and gluten-free. The company is a market leader in Europe, producing over 1 million bars per month in their state-of-the-art facility. Their target consumers are young, active, educated urbanites who care about health and nutrition.
Communication internationale, cas "IKEA" YoussefHalima
Cette présentation est élaboré lors de la matière de communication internationale et digitale enseigner au parcours du Master de commerce international et entreprenariat a l'ESSEC Tunis qui a pour objectif de comprendre et d'analyser les causes racines des polémiques négatives de communication au sein des entreprises internationales tel que les distances socio-culturelles: contraintes linguistique et culturelle...
ce module est enseigné par Mme Olfa BOUAZIZ.
Hockley Valley Brewing Co. is considering introducing a new lighter lager beer called Hockley Classic to expand their product line. They currently produce award-winning darker craft beers. At a recent festival, their lighter beers outsold darker beers 9 to 1. The marketing plan evaluates 10 alternatives for pricing, distribution channels, and promotion for the new lager. The recommendation is to price Hockley Classic at $2.65 per can and distribute through both LCBO and Beer Stores, allocating $50,000 to promotions including in-store displays, magazines, and festivals. The goal is to double sales and profits by the end of 2014 by appealing to newcomers in the craft beer market with a popular,
The Bagobo people are an indigenous group located in the mountains of Mindanao, Philippines. They traditionally practice swidden agriculture growing rice and corn. Their culture includes rituals and beliefs involving a hierarchy of gods and demons. Marriages are arranged by parents and involve dowry practices. Men wear loincloths and hemp bags while women wear close-fitting jackets. They are known for their skills in basketry and abaca fiber crafts. The Bagobo political system includes a mayor and barangay captains. Their architecture uses hardwood and thatch materials. Traditional foods include sweet potato, corn, bananas and cassava cake. Common jobs include farming, fishing and crafts like embroidery.
The document is an agenda for a meeting discussing IKEA's expansion plans to open 50 stores in the USA. It includes sections on reviewing IKEA's history in the USA, problems and solutions in expanding there, and an overview of the US furniture market. The agenda seeks input on maintaining and updating IKEA's brand attributes and positioning for the US market expansion.
ROOBAR produces 100% organic and raw energy bars made from dried fruits, nuts, and superfoods like chia seeds, goji berries, and cacao nibs, with no added sugar. They come in 11 flavors and are vegan and gluten-free. The company is a market leader in Europe, producing over 1 million bars per month in their state-of-the-art facility. Their target consumers are young, active, educated urbanites who care about health and nutrition.
Communication internationale, cas "IKEA" YoussefHalima
Cette présentation est élaboré lors de la matière de communication internationale et digitale enseigner au parcours du Master de commerce international et entreprenariat a l'ESSEC Tunis qui a pour objectif de comprendre et d'analyser les causes racines des polémiques négatives de communication au sein des entreprises internationales tel que les distances socio-culturelles: contraintes linguistique et culturelle...
ce module est enseigné par Mme Olfa BOUAZIZ.
Hockley Valley Brewing Co. is considering introducing a new lighter lager beer called Hockley Classic to expand their product line. They currently produce award-winning darker craft beers. At a recent festival, their lighter beers outsold darker beers 9 to 1. The marketing plan evaluates 10 alternatives for pricing, distribution channels, and promotion for the new lager. The recommendation is to price Hockley Classic at $2.65 per can and distribute through both LCBO and Beer Stores, allocating $50,000 to promotions including in-store displays, magazines, and festivals. The goal is to double sales and profits by the end of 2014 by appealing to newcomers in the craft beer market with a popular,
The Bagobo people are an indigenous group located in the mountains of Mindanao, Philippines. They traditionally practice swidden agriculture growing rice and corn. Their culture includes rituals and beliefs involving a hierarchy of gods and demons. Marriages are arranged by parents and involve dowry practices. Men wear loincloths and hemp bags while women wear close-fitting jackets. They are known for their skills in basketry and abaca fiber crafts. The Bagobo political system includes a mayor and barangay captains. Their architecture uses hardwood and thatch materials. Traditional foods include sweet potato, corn, bananas and cassava cake. Common jobs include farming, fishing and crafts like embroidery.
The document is an agenda for a meeting discussing IKEA's expansion plans to open 50 stores in the USA. It includes sections on reviewing IKEA's history in the USA, problems and solutions in expanding there, and an overview of the US furniture market. The agenda seeks input on maintaining and updating IKEA's brand attributes and positioning for the US market expansion.
This ppt is to study the promotional strategies of Parle brand which includes different print/TV ads for past 5 years. This assignment is done under the guidance of Prof. Sameer
Michel & Augustin - Présentation marketing (English)Clément Damée
Présentation réalisée en Master 1 Marketing - Communication - Culture à l'IAE de Lille sur la stratégie marketing de la marque Michel & Augustin.
N'hésitez pas à me contacter sur Twitter si vous désirez la présentation.
Britannia and Nestle-New Product Development and Product Life CycleRanjani Balu
This document discusses new product development at Nestle and Britannia. It describes how Nestle develops new products through research and development, testing, and designing packaging. It also discusses various Nestle products and their stages in the product lifecycle model. For Britannia, it outlines how the NutriChoice brand was created to target health-conscious consumers and the various initiatives taken over time to strengthen and market this brand positioning.
Cadbury Bournvita is one of the oldest brands in the malt food category, launched in 1948 in India. Over the decades, it has maintained its leadership position through continuously reinventing itself and leveraging its heritage as a Cadbury product. Bournvita offers both chocolate and chocolate-caramel flavors. Its key messaging focuses on providing mental and physical benefits to children through vital nutrients. It has targeted children ages 5-14 and formulated a separate product called Bournvita Lil' Champs for younger kids ages 2-5.
The document discusses considerations for Dr Pepper Snapple Group's potential entry into the US energy beverage market in 2008, including an analysis of the market, competitors, potential target consumers, product line and positioning options, marketing channels, pricing, and promotional strategies. Key decisions center around choosing a target demographic, product attributes like package size and flavors, a differentiating positioning, and an advertising approach.
The document provides an analysis of Aqualisa Quartz, a digital shower, for a sales presentation. It summarizes the UK shower market, identifies key market segments, and positions Aqualisa Quartz in the standard price segment. The document compares the features of Aqualisa Quartz to its main competitors, Mira Platinum, Triton Satellite, and Bristan Artisan, finding that Aqualisa Quartz has more beneficial features like eco-spray and a digital diverter.
Stratégie d'entreprise - Etude de cas : DécathlonBenjamin Poisson
Etude de cas concrète qui audit, entre autres, les facteurs clés de succès de Décathlon, leur domaines d'activité stratégique & positionnement stratégique.
Date de création : 2014. Ces informations sont tirées de sources internet, elles sont à revérifier par vos soins.
Fait maison à Rennes par Benjamin Poisson, Alex Le Du, Léo Poilpot, Jean-Marie Macé. Visitez : http://www.pesket.com
This document discusses Nestle's product portfolio using the BCG matrix. It analyzes four product categories: Stars, Cash Cows, Question Marks, and Dogs. Nescafe coffee brands are Stars with a high market share and growth rate in Bangladesh. Milk and noodles are Cash Cows that generate repeat purchases but have slower growth. Kit Kat chocolate has potential but lacks market share as a Question Mark. Other products like ice cream have never become power brands and are considered Dogs with low share and growth. The document recommends diversifying with new products, increasing investment in lower share items, using cash cows to support Dogs, and repositioning Question Marks.
This document summarizes information about Ata ul Hassnain, a confectionary company located in Karachi, Pakistan. It exports products to the US, Canada, China, and Australia. It offers a wide range of candy products and games for children. Its main competitors are Hilal, Cadbury, and Mayfair. It focuses on hygienic products and targets kids through advertisements on children's TV channels and by offering games in schools. The company went through growth and decline periods but is now growing again due to innovative approaches learned from its past challenges.
The document provides a report on the integrated marketing communications used by Cadbury for their Bournvita brand, including an overview of the brand's history, segmentation strategy, and SWOT analysis. It also describes the methodology used for primary research, which involved qualitative laddering interviews and a quantitative survey questionnaire to assess consumer brand loyalty and perceptions.
Ceci est un projet fictif réalisé par Eugénie Lacroix, Adrien Lacombe, Cindy Letuppe et Blandine Darrieutort dans le cadre du cours Brand Management à l'Ecole de Management Léonard de Vinci. Ce document est donc protégé par le droit de la propriété intellectuelle. Aucun plagiat ne sera toléré.
This ppt is to study the promotional strategies of Parle brand which includes different print/TV ads for past 5 years. This assignment is done under the guidance of Prof. Sameer
Michel & Augustin - Présentation marketing (English)Clément Damée
Présentation réalisée en Master 1 Marketing - Communication - Culture à l'IAE de Lille sur la stratégie marketing de la marque Michel & Augustin.
N'hésitez pas à me contacter sur Twitter si vous désirez la présentation.
Britannia and Nestle-New Product Development and Product Life CycleRanjani Balu
This document discusses new product development at Nestle and Britannia. It describes how Nestle develops new products through research and development, testing, and designing packaging. It also discusses various Nestle products and their stages in the product lifecycle model. For Britannia, it outlines how the NutriChoice brand was created to target health-conscious consumers and the various initiatives taken over time to strengthen and market this brand positioning.
Cadbury Bournvita is one of the oldest brands in the malt food category, launched in 1948 in India. Over the decades, it has maintained its leadership position through continuously reinventing itself and leveraging its heritage as a Cadbury product. Bournvita offers both chocolate and chocolate-caramel flavors. Its key messaging focuses on providing mental and physical benefits to children through vital nutrients. It has targeted children ages 5-14 and formulated a separate product called Bournvita Lil' Champs for younger kids ages 2-5.
The document discusses considerations for Dr Pepper Snapple Group's potential entry into the US energy beverage market in 2008, including an analysis of the market, competitors, potential target consumers, product line and positioning options, marketing channels, pricing, and promotional strategies. Key decisions center around choosing a target demographic, product attributes like package size and flavors, a differentiating positioning, and an advertising approach.
The document provides an analysis of Aqualisa Quartz, a digital shower, for a sales presentation. It summarizes the UK shower market, identifies key market segments, and positions Aqualisa Quartz in the standard price segment. The document compares the features of Aqualisa Quartz to its main competitors, Mira Platinum, Triton Satellite, and Bristan Artisan, finding that Aqualisa Quartz has more beneficial features like eco-spray and a digital diverter.
Stratégie d'entreprise - Etude de cas : DécathlonBenjamin Poisson
Etude de cas concrète qui audit, entre autres, les facteurs clés de succès de Décathlon, leur domaines d'activité stratégique & positionnement stratégique.
Date de création : 2014. Ces informations sont tirées de sources internet, elles sont à revérifier par vos soins.
Fait maison à Rennes par Benjamin Poisson, Alex Le Du, Léo Poilpot, Jean-Marie Macé. Visitez : http://www.pesket.com
This document discusses Nestle's product portfolio using the BCG matrix. It analyzes four product categories: Stars, Cash Cows, Question Marks, and Dogs. Nescafe coffee brands are Stars with a high market share and growth rate in Bangladesh. Milk and noodles are Cash Cows that generate repeat purchases but have slower growth. Kit Kat chocolate has potential but lacks market share as a Question Mark. Other products like ice cream have never become power brands and are considered Dogs with low share and growth. The document recommends diversifying with new products, increasing investment in lower share items, using cash cows to support Dogs, and repositioning Question Marks.
This document summarizes information about Ata ul Hassnain, a confectionary company located in Karachi, Pakistan. It exports products to the US, Canada, China, and Australia. It offers a wide range of candy products and games for children. Its main competitors are Hilal, Cadbury, and Mayfair. It focuses on hygienic products and targets kids through advertisements on children's TV channels and by offering games in schools. The company went through growth and decline periods but is now growing again due to innovative approaches learned from its past challenges.
The document provides a report on the integrated marketing communications used by Cadbury for their Bournvita brand, including an overview of the brand's history, segmentation strategy, and SWOT analysis. It also describes the methodology used for primary research, which involved qualitative laddering interviews and a quantitative survey questionnaire to assess consumer brand loyalty and perceptions.
Ceci est un projet fictif réalisé par Eugénie Lacroix, Adrien Lacombe, Cindy Letuppe et Blandine Darrieutort dans le cadre du cours Brand Management à l'Ecole de Management Léonard de Vinci. Ce document est donc protégé par le droit de la propriété intellectuelle. Aucun plagiat ne sera toléré.
création d'un nouveau produit sur le marché des lunchbox. Travail de groupe avec mes camarades: Solenn BOUËTEL, Ivan PETIT, Maïwenn SALAUN, Nicolas VALLIN-GUILLAUME. merci à eux.
Etude de cas marketing/Brand Book sur McDonald's réalisée à l'IAE de Toulouse.
Il s'agit d'une étude détaillée et approfondie de McDonald's, avec une analyse interne et externe. Après avoir fait un diagnostic et identifier une problématique, l'enjeu était de développer une stratégie et le marketing-mix correspondant.
Libérer le Potentiel à l'Ère de la Transformation Numérique pour des Organisa...Mohamed Bouanane
À l'ère de l'Intelligence Artificielle (IA) et dans le monde interconnecté et à l'évolution hyperrapide d'aujourd'hui, la transformation numérique n'est plus un choix mais un impératif stratégique pour les organisations qui cherchent à devancer la concurrence ou à rendre des services à forte valeur ajoutée pour leurs clients ou leurs administrés.
En effet, les organisations sont de plus en plus sous pression pour s'adapter et exploiter la puissance des données, de l'analytique et de la transformation numérique afin d’améliorer leur efficacité au quotidien. Avec l'avènement de IA, le potentiel d'amélioration de l'efficacité opérationnelle, d'augmentation de la productivité et de satisfaction des clients et citoyens est plus grand que jamais. Pourtant, de nombreux dirigeants d'entreprises et du secteur public peinent à comprendre par où commencer et comment mesurer l'impact de ces technologies de pointe.
En somme, cet essai explore l’alchimie entre la transformation numérique, la gouvernance et l’intelligence des données, et l’adoption de l’IA pour réinventer les organisations, fournir des services innovants et créer de la valeur pour tous, en comprenant les subtilités de ces forces convergentes.
A la 23e position au classement général, le Luxembourg enregistre son plus mauvais résultat à ce jour. Cela témoigne de l’indéniable perte de compétitivité du pays. La dégradation des résultats du Luxembourg est continue depuis 2021 et particulièrement rapide depuis l’année 2022, le pays perdant 10 places en seulement 2 ans, entre 2022 et 2024.
10 erreurs ChatGPT les plus courantes à avoir sous la main pour maximiser votre expérience lors de l'utilisation de cette interface conversationnelle qui vous met en relation avec l'IA. Que vous soyez un nouvel utilisateur ou un.e habitué.e de ChatGPT, la connaissance de ces 10 erreurs à éviter, vous aidera à faire un usage efficace et pertinent de l'interface. L'essentiel de ces 10 choses à ne pas faire avec ChatGPT est également disponible sur le blog .
https://axiz-ebusiness.com/10-erreurs-chatgpt-a-eviter/
Exemple Prompt ChatGPT Gratuit détaillé en 6 étapes pour une compréhension facile et simple à appliquer à la communication avec ChatGPT, Perplexity ou autres IA similaires.
*exemple Prompt ChatGPT pas à pas*
Vous trouvez que ChatGPT est plus une énigme qu'une solution? Il est temps de revoir *votre communication avec ChatGPT* pour obtenir des résultats efficaces.
Avec l'exemple prompt ChatGPT décortiqué dans cette vidéo, vous apprendrez en 6 étapes comment transformer vos prompts ChatGPT habituels en prompts magiques.
*Ingrédients d'un prompt ChatGPT magique*
Exemple prompt cas d'usage rédaction post de blog sur le thème "les bienfaits de la méditation"
1. Commencez toujours par un **verbe d'action**.
L'ordre doit être spécifique pour guider l'IA de manière précise.
2. Fournissez le *contexte* de la thématique abordée
Il est crucial de délimiter le cadre de votre demande : détails sur la situation, la circonstance, l'atmosphère, le cadre, la conjoncture, ou la toile de fond.
3. Donnez-lui un *exemple*
Cela peut être un paragraphe d'un post, une URL, ou même une maquette visuelle. Laissez l'IA s'inspirer de cet exemple pour produire un contenu de qualité.
4. Présentez-lui le *persona*
Définissez clairement le persona ciblé à qui le billet du blog est destiné.
5. Précisez le *format*
Spécifiez le format du rendu souhaité. Cela peut être un texte avec des puces, un email, un script vidéo, un post de blog, un tableau comparatif, etc.
6. Précisez la *tonalité*
La tonalité du contenu est également importante. Indiquez si vous souhaitez un ton professionnel, conversationnel, humoristique, inspirant, ou autre. Par exemple, pour un article sur la méditation, vous pourriez demander un ton optimiste et positif, avec la personnalité d'un professeur de yoga amical et passionné.
7. Ajoutez **votre touche**!
N'hésitez pas à demander à ChatGPT d'ajouter une touche personnelle ou créative. Par exemple, vous pourriez dire "Surprends-moi avec un rebondissement inattendu" ou "Inclure une référence drôle".