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Why should you consider social collaboration? There are many problems across every department that requires creative solutions where social and collaborative technologies can help. Every employee in an organization spends a large part of their time trying to hunt down information or work with colleagues. McKinsey states that 28% of the workweek goes to managing email and another 20% to looking for info or tracking down colleagues. In addition, a whopping 65% of sales rep time is spent on things other than selling. Social collaboration can drive improvements – cost reductions, allocation of time to higher-value activities like revenue generation, or risk reduction. McKinsey reports that $1.3B in annual value can be unlocked by social technologies, double the value from better enterprise communication and collaboration, and a 40-60% improvement in customer interactions. Each of these are bottom line improvements for your business.