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ETUDE #SHOPPINGLIST

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Online / Offline : focus sur les comportements et les drivers d’achat des produits de grande consommation des Français.

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ETUDE #SHOPPINGLIST

  1. 1. Online / Offline : focus sur les comportements et les drivers d’achat des produits de grande consommation des Français.
  2. 2. Avec 50 000 internautes panélisés, 366 dispose d’un outil puissant permettant des interrogations éclair sur l’ensemble des cibles.
  3. 3. 4 000 interviews ventilés sur 3 secteurs produits pour comprendre le parcours d’achat des produits de grande consommation.
  4. 4. #PANEL / 366 ET KANTAR TNS 2017 / ACHETEURS 12 DERNIERS MOIS TYPES D’ACHATS RÉALISÉS PAR CANAL TOUJOURS EN MAGASIN TOUJOURS SUR INTERNET MAJORITAIREMENT EN MAGASIN MAJORITAIREMENT SUR INTERNET
  5. 5. UN PASSAGE PAR LE POINT DE VENTE PHYSIQUE NON SYSTÉMATIQUE QUAND ON ACHÈTE EN LIGNE OUI PDTS COURANTS BIENS D'ÉQUIPEMENT PDTS PERSONNELS #PANEL / 366 ET KANTAR TNS 2017 / ACHETEURS 12 DERNIERS MOIS AYANT CONSULTÉ INTERNET
  6. 6. INTERNET, LE TEMPS LENT : UN RÉFLEXE DE CONSULTATION AVANT L’ACHAT FINAL EN MAGASIN PHYSIQUE OUI PDTS COURANTS BIENS D'ÉQUIPEMENT PDTS PERSONNELS #PANEL / 366 ET KANTAR TNS 2017 / ACHETEURS 12 DERNIERS MOIS AYANT CONSULTÉ INTERNET
  7. 7. • Image que l’individu se fait du canal d’achat • Points de contact auxquels un individu est exposé
  8. 8. #PANEL / 366 ET KANTAR TNS 2017 / ACHETEURS 12 DERNIERS MOIS + RAPIDE + PRATIQUE + BON MARCHÉ + DE COMPARATIFS
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  12. 12. PROMOS / PRIX HABITUDE DU SITE CONSEILS ENTOURAGE MEDIA MARKETING DIRECT PDTS COURANTS BIENS D'ÉQUIPEMENT PDTS PERSONNELS #PANEL / 366 ET KANTAR TNS 2017 / ACHETEURS 12 DERNIERS MOIS
  13. 13. PROMOS / PRIX HABITUDE DU MAGASIN CONSEILS ENTOURAGE MEDIA MARKETING DIRECT PDTS COURANTS BIENS D'ÉQUIPEMENT PDTS PERSONNELS #PANEL / 366 ET KANTAR TNS 2017 / ACHETEURS 12 DERNIERS MOIS
  14. 14. #PANEL / 366 ET KANTAR TNS 2017 / ACHETEURS 12 DERNIERS MOIS PUB MEDIA DONT PRESSE BOITE AUX LETTRES E-MAIL SMS
  15. 15. #PANEL / 366 ET KANTAR TNS 2017 / ACHETEURS MAGASINS 12 DERNIERS MOIS TOUS SECTEURS • Acheter sur Internet est vécu comme + rapide, + pratique, et bon marché • Permet de mieux comparer Prix Promos Habitude du site Media
  16. 16. #PANEL / 366 ET KANTAR TNS 2017 / ACHETEURS MAGASINS 12 DERNIERS MOIS TOUS SECTEURS • Acheter en magasin est une véritable expérience : + agréable et + de tentations • Le magasin reste l’endroit n°1 pour être conseillé Habitude du magasin Prix Promos Media
  17. 17. 41,5 millions de lecteurs mensuels, et une présence sur l’ensemble du territoire. La PQR : un média de référence de l’activation des points de vente. ONE GLOBAL 2016 V4
  18. 18. 366 est à votre disposition pour vous présenter les résultats détaillés de l’étude.
  19. 19. DGA en charge du Commerce 01 80 48 93 66 isabelle.decamp@366.fr Directrice des Études 01 80 48 92 72 sophie.renaud@366.fr

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