La dernière étude du HUB Institute sur les 10 erreurs à éviter concernant la E-reputation.
- analyse
- tendances
- outils
- community management
Pour télécharger la présentation : http://www.hubinstitute.com/reports
51. Attention au « wall of shame »
Les bloggers peuvent dénoncer publiquement une approche RP ratée
http://www.theawl.com/2010/07/yours-is-a-very-bad-press-release
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52. #8. NE VOIR QUE L’ASPECT EREPUTATION
Et la recherche d’insights conso ??
A link is going around right now to a blog post called Starbucks Employees Publish Inappropriate Pics of Customers Online. Apparently an employee has a Flickr set of personal photos called “87th & Sunset: Life at Starbucks.” It should be noted that these photos are several years old – I think this employee has moved on and left these in his archives. I don’t have any idea whether Starbucks has a training program for all employees in place or not, now. This scenario is a great example to learn from.